Brussels, Belgium,
13
July
2016
|
01:00
Europe/Amsterdam

Toyota achieves strong first-half sales growth in the West on the back of rapid hybrid growth and Lexus, and increased share in the East

  • Toyota Motor Europe sold 476,000 vehicles in the first half of 2016, +5.6% increase versus last year
  • Hybrid sales rose 44% versus the same period last year, representing 31% of sales, with Yaris Hybrid sales up by 23%, Auris Hybrid up by 33% and Prius sales more than doubling
  • Best-ever half-year result for Lexus in Europe with over 36,000 units, +16% versus last year

Toyota Motor Europe today reported sales for the first half of 2016 of 476,000 Toyota and Lexus vehicles, an increase of 5.6% from the first half 2015.

Total market share for the group stood at 4.6%.

TME’s sales in the EU+EFTA region grew by 7.5% year-on-year. Sales in the rest of TME’s Europe region (including Russia, Kazakhstan, Ukraine, Caucasus, Turkey and Israel) were stable versus a market down by 8%. This resulted in an increase in share of 0.6 percentage points at 8% in the area.

The strong sales momentum in the first quarter of the year was maintained in the second quarter with sales growth in Europe driven by another significant increase in Toyota and Lexus hybrid vehicle sales, up 44% from the first half 2015, at 145,160. Hybrid sales represented 31% of all sales of TME in the first half of the year, compared to 24% for the full calendar year 2015. TME is targeting to achieve another hybrid sales record with 280,000 units in CY2016 and has a mid-term plan to achieve 50% hybrid sales by 2020.

The second contributor to the strong sales performance was Lexus premium vehicles. There was substantial sales growth in all parts of the region. In Russia, Lexus sales increased by 17% in a premium market down by 6%.

What they said:

Karl Schlicht, Executive Vice President, Toyota Motor Europe

“If it’s a hybrid, it’s moving, and moving fast – sometimes faster than we can supply, which has put a limit on our sales progression in Western Europe in the first half of the year. Hybrid supply should improve in the second half. Together with the very strong sales we are posting in Russia, where we achieved N°1 position for the locally produced Camry and the RAV4, and the acceleration of the Lexus brand both in the West and the East, we are confident to exceed 900,000 sales for the first time in 7 years.”

Matt Harrison, Vice President, Sales&Marketing, Toyota

“Plus forty-four percent hybrid sales versus last year is a great achievement. I am thrilled to see that 31% of our sales are now hybrids. Yaris Hybrid and Auris Hybrid continue to perform well. And the initial sales of the RAV4 hybrid and the new Prius that have just been launched are beyond expectations. With this continued hybrid momentum and the launch of the new PROACE van range and the new Hilux pickup coming soon, we are confident of an equally strong second half of the year.”

Alain Uyttenhoven, Vice President, Lexus

“Over the last couple of years, Lexus has completely renewed its line-up, and expanded its range with new models such as the NX and the RC. We also remain by far the leading manufacturer of luxury hybrid vehicles, globally and in Europe. This provides a solid foundation for continued growth in the future.”

Toyota highlights in this half-year:

• Top 3 sellers: Yaris (113,177); Auris (79,828); RAV4 (54,663),

• Top 3 gainers: Prius range (+47%); Avensis (+35%); Auris range (+14%)

• Top 3 hybrids: Auris Hybrid (46,972); Yaris Hybrid (44,612); RAV4 Hybrid (17,063)

• Top 3 hybrid gainers: Prius (+117%); Auris Hybrid (+33%); Yaris Hybrid (+23%)

• Total hybrid sales: 122,141 (+52% year-on-year)

• Hybrid mix: 28%

Lexus highlights this half-year:

• Top 3 sellers: NX (12,689); RX (8,815); CT200h (4,452)

• Top 3 gainers: RC (+171%); LX (+143%); RX (+123%)

• Top 3 hybrids: NX Hybrid (8,788); RX Hybrid (4,715); CT200h (4,452)

• Top 3 hybrid gainers: RC Hybrid (new); RX Hybrid (+104%); NX Hybrid (+14%);

• Total hybrid sales: 23,021 (+12% year-on-year)

• Hybrid mix: 63%

Table 1 – TME (1) total half-year sales in 2016

TOTAL TOYOTA/LEXUS

475,788

 

TOYOTA

439,383

AYGO

49,639

Yaris (incl. Yaris Hybrid)

113,177

 Yaris Hybrid

44,612

Auris TTL (incl. Auris Hybrid)

79,828

 Auris Hybrid

46,972

Corolla

32,755

Verso

19,000

Avensis

20,467

Verso-S

512

Prius Family

13,033

Prius

8,958

Prius+

3,886

Prius Plug-in Hybrid

189

Mirai

29

Camry

15,441

GT86

818

RAV4 (incl. RAV4 Hybrid)

54,663

RAV4 Hybrid

 17,063

Venza

1

Highlander

228

Land Cruiser

19,896

Hilux

15,830

Proace

3,273

Hiace

141

Other models

652

 

 

LEXUS

36,405

CT 200h

4,452

IS (incl. IS hybrid)

3,614

IS hybrid

3,182

ES (incl. ES hybrid)

986

ES hybrid

0

GS (incl. GS hybrid)

1,224

GS hybrid

1,024

LS (incl. LS hybrid)

89

LS hybrid

43

NX (incl. NX hybrid)

12,689

NX hybrid

8,788

RX (incl. RX hybrid)

8,815

RX hybrid

4,715

RC (incl. RC hybrid)

1,056

RC hybrid

817

Other models

3,480

Table 2 – TME (1) total sales in Q2 2016

TOTAL TOYOTA/LEXUS

234,188

 

 

TOYOTA

215,841

AYGO

24,276

Yaris (incl. Yaris Hybrid)

56,779

 Yaris Hybrid

23,292

Auris TTL (incl. Auris Hybrid)

38,692

 Auris Hybrid

22,951

Corolla

16,278

Verso

9,310

Avensis

9,298

Verso-S

38

Prius Family

7,084

Prius

5,214

Prius+

1,820

Prius Plug-in Hybrid

50

Mirai

17

Camry

8,838

GT86

403

RAV4 (incl. RAV4 Hybrid)

26,417

RAV4 Hybrid

8,946

Venza

1

Highlander

103

Land Cruiser

9,504

Hilux

7,120

Proace

1,309

Hiace

77

Other models

297

 

 

LEXUS

18,347

CT 200h

2,007

IS (incl. IS hybrid)

1,760

IS hybrid

1,538

ES (incl. ES hybrid)

511

ES hybrid

0

GS (incl. GS hybrid)

527

GS hybrid

440

LS (incl. LS hybrid)

44

LS hybrid

20

NX (incl. NX hybrid)

6,374

NX hybrid

4,116

RX (incl. RX hybrid)

4,791

RX hybrid

2,353

RC (incl. RC hybrid)

522

RC hybrid

406

Other models

1,811

Contact
photo:Sylvie Caira
Sylvie Caira
Manager, Corporate & Online Communicaton
+32 2 745 22 88
photo:Carol Coolsaet
Carol Coolsaet
Corporate & Online Communication
+32 2 745 29 60
photo:Christopher Barrow
Christopher Barrow
Corporate & Online Communication
+32 2 745 33 85
Share this release
Share on: Twitter
Share on: Facebook
Share on: LinkedIn
Latest news