TMC to conduct Autumn Traffic Safety Campaign

TOYOTA MOTOR CORPORATION (TMC) announced today that, along with a total of 430 other companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the autumn Toyota Traffic Safety Campaign from September 21 to October 31, in response to Japan's autumn Nationwide Traffic Safety Campaign (which runs from September 21 to 30).

This year's autumn campaign's main themes are "promoting the use of rear-seat seatbelts", carried over from the spring campaign, and "traffic safety for the elderly", which aims to reduce traffic accidents involving the elderly and has become an issue in recent years.

Specifically, the campaign will involve the distribution of approximately 780,000 copies of an educational leaflet, created in line with the main themes, to customers purchasing new vehicles or related products. At dealer outlets TMC will also display educational posters produced by the Japan Automobile Manufacturers Association (JAMA) for its own traffic safety campaign.

For Reference

From September 26 to October 2, posters calling on people to wear rear-seat seatbelts will

Contact: Paul Nolasco/Tomomi Imai 03-3817-9161/9150

be displayed at JR Nagoya Station to strengthen traffic safety education activities.

Contact: Paul Nolasco/Tomomi Imai 03-3817-9161/9150