Toyota to conduct autumn Traffic Safety Campaign

TOYOTA MOTOR CORPORATION (TMC) announced today that, along with a total of 429 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the autumn Toyota Traffic Safety Campaign from September 21 to October 31, in response to Japan's autumn Nationwide Traffic Safety Campaign (which runs from September 21 to 30).

This year's autumn campaign's main themes are "traffic safety for the elderly", carried over from the spring campaign, and "the use of rear-seat seatbelts" (which is now obligatory), with the aim of raising drivers' awareness of safe driving practices.

Specifically, the campaign will involve the distribution of approximately 800,000 copies of an educational leaflet, created in line with the main themes, to customers visiting vehicle dealers and other locations nationwide. At dealer outlets, TMC will also display educational posters produced by the Japan Automobile Manufacturers Association (JAMA) for its own traffic safety campaign.

From October 16 to 22, posters will be displayed at JR Nagoya Station to broadly highlight the importance of traffic safety.

For more information, please contact Paul Nolasco/Tomomi Imai at (03) 3817-9161/9150