Toyota to conduct spring Traffic Safety Campaign

TOYOTA MOTOR CORPORATION (TMC) announced today, along with a total of 429 companies, including vehicle dealers, logistics systems and forklift dealers, parts distributors and rental/lease dealers, it will conduct the spring Toyota Traffic Safety Campaign from April 1 to May 31, in response to Japan's spring Nationwide Traffic Safety Campaign (which runs from May 11 to 20).

This year, TMC will focus on the following topics:

1) Preventing accidents involving children running out into street

2) Traffic safety for the elderly

Specifically, TMC will donate 2.65 million traffic safety picture books to children entering kindergartens and nursery schools nationwide, as well as 47,000 traffic safety picture-story shows to kindergartens, nursery schools, libraries and children's facilities throughout the country. In addition, TMC has designed special leaflets to raise the awareness of both children and vehicle drivers regarding this year's campaign themes. These leaflets will be distributed via vehicle dealers, parts distributors and rental/lease dealers nationwide.

This year marks the 39th year that TMC has been involved in these activities, which began in 1969, and to date the company has donated a total of some 115.9 million picture books and around 1.15 million traffic safety picture-story shows.

Between May 1 and 7, posters will be displayed at JR Nagoya Station to broadly highlight the importance of traffic safety.

For more information, please contact Paul Nolasco/Tomomi Imai at (03) 3817-9161/9150