Toyota celebrates 10 million visitors at Champs-Elysées flagship showroom
Le Rendez-Vous Toyota, the brand's flagship showroom on the Champs-Elysées in Paris, welcomed its 10 millionth visitor on 26 October 2009. Created in 1998, Le Rendez-Vous Toyota provides the public with a glimpse of Toyota's most advanced vehicles and technologies, in a design and high-tech environment. In 2008, more than 1.5 million visitors passed the door of Le Rendez-Vous Toyota — an all-time record that is expected to be broken in 2009.
Situated at 79 Champs-Elysées, Le Rendez-Vous Toyota offers visitors a leading edge experience of the Toyota brand in the heart of Paris. The core values of Toyota — Quality, Design and Innovation — have been interpreted in the overall design of the store.
Every detail in Le Rendez-Vous Toyota's design has been carefully considered so that the space translates the desire for total harmony and expresses a true coherence with the brand design philosophy, Vibrant Clarity.
Currently, Le Rendez-Vous Toyota's displays focus on iQ and Prius, two industry-leading models recently launched by Toyota. On the first floor, a special exhibit is devoted to Toyota's engagement in Formula One — including a F1 driving simulator.
To mark this milestone, during the week from October 26th to November 1st, each visitor of Le Rendez-Vous Toyota will get a small present. The lucky 10 millionth visitor, M. Pedro Martins from Seia in Portugal and his partner Ms. Andreia Ramos, received an exclusive Toyota Formula One watch and the use of a Prius and driver to bring them back to the airport at the end of their stay in France.
Le Rendez-Vous Toyota is open everyday from 10:30 to 20:00.