Toyota recognises 42 retailers from across 32 markets with European Customer Satisfaction Award

Toyota Motor Europe (TME) announced the winners of the 2011 'Ichiban' European Customer Satisfaction Award during an event held last night in the National Assembly Building in Budapest.

A total of 42 awards were presented to retailers from across 32 markets, in recognition of their exceptional performance in customer satisfaction both in Sales and After Sales areas. Approximately 2,600 European retailers were evaluated on their results during a continuous performance monitoring, which is included in the company's standards. Based on a very demanding set of selection criteria, the winners offer top performance aiming to exceed customer expectations.

Speaking at the awards ceremony, Didier Leroy, President and CEO of TME said: 'We need to exceed customer expectations through our products and at every point of customer contact. It is the customer's choice to purchase a Toyota and we want to make sure that they remain happy with that decision!'

'Ichiban' is the Japanese word borrowed from 'Okyajusama Ichiban' which means 'Customer First', with 'Ichiban' meaning 'first' or 'number one'. Since the beginning of the TME's annual Ichiban Awards in 2007, Customer Satisfaction performance of the Toyota retailers has improved by some 24% points in Sales and 17% points in After Sales.