14
January
2013
|
02:00
Europe/Amsterdam

2013 new verso dpl: the new toyota verso

Designed and engineered in Europe, the new Verso joins the new Auris in a renewed C-segment product offensive for Toyota.

Tailored to meet the increasingly varied demands of today's MPV customer, every previous version of the Verso has been developed exclusively for the European market. Launched in 2002, the first generation model sold 100,289 units. Second generation Verso of 2004 achieved sales of 410,236 units, and the third generation model has sold 144,638 units since its launch in 2009.

Each successive generation has combined Toyota's legendary Quality, Durability and Reliability with outstanding value for money, exceptional roominess within compact exterior dimensions, and the true multi-purpose vehicle practicality and versatility of the company's Easy Flat seating system.

Building on these highly-prized core attributes, the new Verso targets several key areas for improvement, offering customers greater levels of style, dynamism, comfort and desirability to make it a compelling, no-compromise compact C-segment MPV choice.

It features Toyota's bold new design language with a clear family identity, improved interior quality and styling, a revised 2.0 D-4D engine with better torque delivery and lower CO2 emissions, lower NVH levels, and enhanced driving dynamics for improved ride comfort and a more responsive, engaging and enjoyable drive.

Restyled at ED2, Toyota's European design centre in France, and with over 470 changed parts (60% visible, 40% related to driving dynamics and NVH), the new Verso represents a comprehensive model mid-lifecycle upgrade for Toyota in Europe.

Integral to Toyota's C-segment rejuvenation, the new Verso has been planned, designed, engineered and built under the leadership of Toyota Motor Europe. This is the company's first full-scale project to incorporate European-based Product Planning, Design, R & D and Purchasing from concept planning onwards, as part of Toyota's regional strategy.

Built exclusively at Toyota Motor Manufacturing Turkey, the new Verso is expected to sell around 50,000 units in 2013, giving the company a 5% share in the C-MPV segment.