Toyota continues to top brand valuation
Toyota was recently named the world's most valuable automotive brand by Brand Finance in the brand valuation and marketing agency's recent 2013 BrandFinance® Auto 50 report. Starting from 2007, Toyota has consistently remained at the number one spot for automotive manufacturers in the annual BrandFinance® Global 500 reports (Global 250 in 2007).
Commenting on the results, Brand Finance Chief Executive, David Haigh stated: "Toyota has worked hard to rebuild consumer confidence, restoring its reputation for reliability, whilst introducing stylish new designs and advertising campaigns that appeal to a younger demographic."
In the 2013 report, Brand Finance recorded a 6% brand value increase to USD 26 billion (EUR 20 billion) for Toyota. The agency elevated the brand's rating to AA+ to reflect strengthening brand power.
BrandFinance® Auto 50 2013: http://brandirectory.com/league_tables/table/auto-50-2013
Brand Finance Methodology: http://brandirectory.com/methodology
The brand and enterprise valuations in the BrandFinance Global 500 study are not suitable for use for technical purposes such as inclusion of assets on consolidated balance sheets, impairment reviews, transfer pricing or other sale, purchase or licensing transactions. Brand Finance is available to provide detailed valuations for these purposes. If this is of interest, please contact our London office on +44 207 389 9400 or send an e-mail to firstname.lastname@example.org
About Brand Finance
Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars. http://www.brandfinance.com/