2014 toyota geneva motor show: prius - the hybrid icon

In December 1997 in Japan, Toyota launched the "Prius", the world's first mass-produced hybrid passenger vehicle. Since then, Toyota hybrid vehicles have received tremendous support from customers around the world. In December 2013, the cumulative global sales or Toyota and Lexus hybrid sales topped the 6 million unit mark.

Sold at more than 3 million units so far, the Prius remains the most recognizable product to feature Toyota's full hybrid powertrain design. Being since the beginning the front-runner in the field of technological innovation, each of its generation has introduced new, high technology features to the segment ahead of their time.

The third generation Prius, launched in 2009, showcases a Head-up Display, projecting useful information onto the base of the windscreen, including vehicle speed, the Eco Drive Monitor and the status of the optional Pre-Crash Safety and Active Cruise Control systems.

The latest Prius returns 3.9 l/100 km in the combined cycle, and generates CO2 emissions of only 89 g/km.

The Prius maintains a peerless reputation for reliability, durability and low cost of ownership. In the 2014 TÜV Report on long-term reliability and vehicle quality (published by Germany's leading technical inspection association), the Toyota Prius showed the lowest defect rate of the categories of four-to five-year old vehicles and of six-to seven-year old vehicles. The excellent performance of the Prius again underlines the high reliability of Toyota vehicles and of its hybrid drivetrain.

Auris Hybrid Hatchback
Hybrid powertrain
Engine 4 in line cylinders
Fuel type 95 unleaded petrol or higher
Valve mechanism DOHC 16-valve with VVT-i
Fuel system Electronic Fuel Injection
Displacement 1,798 cm3
Compression ratio 13.0:1
Motor generator permanent magnet AC synchronous
Max. output 60 kW
Max. torque 207 Nm
Battery Ni-Mh
Max. power (system total) 136 DIN hp/100 kW @ 5200 rpm
Max. torque (petrol engine only) 142 Nm @ 4000 rpm
Main dimensions & capacities
Overall length 4,480 mm
Overall width 1,745 mm
Overall height 1,490 mm
Wheelbase 2,700 mm
Cargo capacity 445 l
Fuel tank capacity 45 l
Drag coefficient (Cd) 0,25
Max. speed 180 km/h
Acc. 0-100 km/h 10.4 s
Fuel consumption
Urban 3.9 l/100
Extra-urban 3.7 l/100
Combined 3.9 l/100
CO2 emissions (combined cycle) 89 g/km