Brussels,
20
March
2014
|
19:00
Europe/Amsterdam

Toyota ME.WE exhibited at London Design Museum

NOMINATED FOR THE 2014 DESIGNS OF THE YEAR AWARDS

The innovative TOYOTA ME.WE concept has been nominated for the" Designs of the Year 2014" at London's Design Museum.

This concept born from a unique collaboration between Toyota European Design & Development (ED2) and Jean-Marie Massaud, renowned creative designer acclaimed for his visionary projects in design and architecture, will be exhibited at the Design Museum from March 26 until August 25.

"Designs of the Year" gathers together a year of cutting-edge innovation and original talent, showcasing the very best in global Architecture, Digital Fashion, Furniture, Graphic, Product and Transport design.

All nominated designs will be exhibited at the Design Museum in London. Later this year, a distinguished panel of experts will chose a winner from each category and one overall winner.

After the success of its outing in 2013, the Visitor Vote will return, allowing museum visitors to pick their favourite design from the exhibition. New for 2014 is the Social Vote which sees two nominations fight it out each day through the exhibition's online Social Vote platform. The TOYOTA ME.WE concept will be facing off against its competitor on April 22. Broadcast to over one million of the Design Museum's Twitter and Facebook followers, the Social Vote allows people from all over the world to participate in Designs of the Year 2014. Join the social chatter using the #designsoftheyear hashtag.

The Social Vote will take place on the website of Design Museum London: http://www.designmuseum.org/

Good to Know

Design Museum, Shad Thames, London, SE1 2YD

Opening: 10:00 — 17:45 daily

Admissions: £12.40 Adults, £9.30 Students, Members and under 6s free

Press information, pictures and videos of the TOYOTA ME.WE are available on Toyota Europe Newsroom http://bit.ly/ME-WE

TOYOTA ME.WE "Anti-Crisis" Car for Today Video:

http://www.youtube.com/watch?v=W18Hxuox6u0

TOYOTA ME.WE Designers Video:

http://www.youtube.com/watch?v=XpGmoUMbNXA