Brussels, Belgium,

2013 The new Toyota Corolla DPL: Concept

The Toyota Corolla is the world's best-selling car. To date, 40 million Corollas have been sold worldwide since the first generation was launched in 1966, 47 years ago.

With the introduction of the new Corolla - the 11th generation - it is now manufactured in 16 production locations and sold in over 150 countries around the world.

Shinichi Yasui, the Chief Engineer, believes this feat has been achieved because each successive development team has observed the philosophy set forth by Tatsuo Hasegawa, Chief Engineer of the first generation model, to develop a "Corolla that brings happiness and well-being to people around the world".

With each new generation, the Corolla has adopted new concepts and technologies, and in its history with Toyota, the Corolla has taken the role of leader in the motorisation of Japan and the rest of the world.

However Corolla now plays a wider role and achieving continued success requires careful consideration of the diverse and ever-changing motoring requirements and expectations of different regions of the world. Therefore, in‑depth analysis and the incorporation of customer feedback have been integral to the development of the new Corolla. This is a key part of Toyota's standard process.

As a result, the company has built on the philosophy behind the creation of the first generation Corolla —a car of superior quality, durability and reliability (QDR) that fulfils customer expectations in every market throughout the world- with a determination to now exceed those expectations in every key area highlighted by their feedback.

The result is the new, 11th generation Corolla — a car that clearly inherits 47 years of Corolla DNA, but has been created to satisfy a wide range of global customer needs. It features an advanced, more contemporary design improved roominess, comfort, practicality and user-friendliness unrivalled fuel economy, improved driving dynamics and enhanced safety features.

Above all, the new Corolla builds on the model's legendary QDR with significantly enhanced quality in every aspect of its design and engineering, whilst still representing impressive value for money in every market around the world.