Brussels, Belgium,

Camry DPL 2011: Abridged

— Bold, elegant exterior design bringing a new-found sense of refinement, luxury and prestige to the Camry model range

— All-new, more spacious interior focusing on comfort, craftsmanship, high technology and class-leading quietness

— New 2.5 litre petrol engine and uprated 3.5 litre V6 for improved performance yet 24% and 8% reductions in fuel consumption

— New Electric Power Steering (EPS) and suspension upgrades for enhanced steering feel, greater agility and improved handling stability

— Premium features including three-zone air conditioning with 'nanoe' air cleaning technology and JBL GreenEdge 10-Speaker sound system

— Rear seat luxury with heated, reclining seats, independent air conditioning, audio controls and power operated sunshade

— Comprehensive active and passive safety features including segment-first rear seat side airbags

First launched in 1982 and now entering its 7th generation, the multiple award-winning Camry is the flagship of Toyota's sedan model range. It is the volume sales leader of the global mainstream D/E segment and has now sold over 15,000,000 units worldwide, making it the company's second best-selling model after the Corolla.

The Camry has achieved global renown in the mid-sized sedan market for its class-leading levels of Quality, Durability and Reliability (QDR), for its performance, and, most notably, for its excellent ride comfort and cabin quietness.

Whilst further enhancing these key attributes, the all new Toyota Camry combines bold, elegant exterior design with interior refinement, advanced equipment and an engaging driving experience to bring emotional appeal to the Camry model range with a new-found sense of prestige.

Despite no increase in wheelbase length, the all-new interior has been significantly enlarged. Rear seat knee room has increased by 46 mm, rear middle seat legroom by 50 mm, and the couple distance between front and rear seat hip points by 15 mm. Thinning of trim panels throughout the interior has maximised available cabin space, and rear passenger headroom has increased by 35 mm.

A new, prestigious instrument panel design reinforces the width of the new cabin. The driving position has been extensively revised to combine optimum ergonomics with improved switchgear operability and visibility. And the sensory quality of the materials and finishes throughout the cabin has been upgraded to convey the sense of craftsmanship and luxury appropriate to a prestige sedan.

Comprehensive new NVH measures and acoustic fine-tuning award the new Camry class-leading cabin quietness. Premium comfort and convenience features include a Smart Entry and Start system and enhanced interior lighting, three-zone air conditioning with 'nanoe' air cleaning technology and a JBL GreenEdge 10-speaker premium sound system.

Rear seat luxury is assured through independently heated, reclining seats, independent air conditioning, separate audio controls and a power operated sunshade.

The new Camry has been engineered to not only better the flat ride comfort for which it is already renowned, but also offer customers significantly improved handling stability, body control, agility and steering response.

A new 2.5 litre petrol engine and an uprated 3.5 litre V6 are now both mated to 6-speed automatic transmissions, combining improvements in performance with respective reductions in fuel consumption of 24% and 8%. A new, computer-controlled, vehicle speed-sensitive Electric Power Steering (EPS) system combines accuracy and precise control at all vehicle speeds with improved fuel economy.

EPS gives a better initial turn-in response, greater agility and enhanced steering feel.

Numerous aerodynamic measures not only reduce cabin noise at high speed, but also increase downforce to improve straight line stability and ride composure. The shock absorber characteristics of the proven, front and rear independent MacPherson strut suspension systems have been adjusted to compensate for the new bodyshell's increased downforce with no loss of ride comfort.

The new Toyota Camry is equipped with the technically advanced range of active and passive safety features befitting a prestige sedan. It may be fitted with up to nine airbags, including segment-first rear seat side airbags. ABS, EBD, BA, TRC and VSC active safety systems are fitted as standard. Other safety features include Whiplash Injury Lessening (WIL) front seats, an Adaptive Front Lighting System (AFS), clearance sonar and a back guide monitor.

Reflecting their values and achievements, the new Camry will appeal to young, well educated businessmen, both single and with families, who value the comfort, quality, design and luxury inherent in the 7th generation of Toyota's mid-sized premium sedan.