Brussels, Belgium,

Camry DPL 2011: The most popular mid-size sedan

— All-new 7th generation of Camry since its launch in 1982

— Worldwide Volume leader of the D/E segment, with sales now topping 15,000,000 million units

— 'New ERA Sedan' concept combines Emotional appeal with RAtional fundamentals of legendary QDR, comfort and quietness

Fulfilling all the comfort, space and performance requirements of D/E segment customers since its debut in 1982, the multiple award-winning Camry is the flagship of Toyota's sedan model range.

Now entering its 7th generation, the Camry has achieved global renown in the mid-sized sedan market for its class-leading levels of Quality, Durability and Reliability (QDR), for its performance, and, most notably, for its excellent ride comfort and cabin quietness.

A core model for Toyota globally, the Camry is the volume sales leader of the mainstream D/E segment and has now sold over 15,000,000 units worldwide in 100 countries, making it the company's second best-selling model ever after the Corolla. It is currently manufactured in nine factories across the globe in Russia, China, Japan, Australia, Vietnam, Thailand, Taiwan, and two plants in the United States.

Broadening its appeal to an already vast and diverse global customer base, the new Camry has been conceived under the 'New ERA Sedan' concept. The name not only signifies a vehicle to usher in a new era, but also stands for Emotional and Rational, the two keywords at the core of the new Toyota sedan's design.

The new Camry's bold, elegant design combines with interior refinement, advanced equipment and an engaging driving experience to bring emotional appeal to the model range with a powerful sense of luxury and prestige. Yet its fundamental appeal continues to be reflected in rational aspects such as QDR, quietness and ride comfort.

Reflecting their values and achievements, the new Camry will appeal to young, well educated businessmen, both single and with families, who value the comfort, quality, design and luxury inherent in the 7th generation of Toyota's mid-sized premium sedan.