Frankfurt, Germany,

Frankfurt 2011: Hilux 2012 — new design and more power

— Over 13 million Hilux sold since 1967

— Global sales increased by 25% in 2010, with 549,000 units sold

— European segment sales leader for third year running, with 21,866 units sold in 2010 —close to 25% of the segment

— Legendary quality, durability and reliability helps Hilux conquer the world's most hostile environments

— New, more refined Hilux available in 36 European countries and more than 135 around the world

First released in Japan in 1967, and one year later throughout Europe, the legendary Toyota Hilux has been a dominant presence in the global pick-up market for almost 45 years.

To date, the world's favourite pick-up has recorded cumulative global sales of over 13 million units. Last year, global sales reached 549,000 units, an increase of 25% over the previous year. In Europe, 21,866 Hilux vehicles were sold in 2010, representing close to 25% of the segment and making the Toyota pick-up the leader for the third consecutive year.

The new pick-up will be available in 36 European countries, and more than 135 throughout the world. With anticipated European sales of almost 26,000 units in 2011, the Toyota Hilux success story is set to continue.