Brussels, Belgium,

New Avensis DPL 2011: Exterior design ― elegance and refinement

— First implementation of a new Toyota design language

— New Under Priority design creates a distinctive frontal treatment

— Keen Look design approach for bolder, more dynamic and expressive styling

— Restyled rear for New Avensis sedan

Both sedan and wagon versions of the New Avensis are just 15 mm longer than their predecessors, but have been extensively restyled to give them a more elegant and athletic appearance.

The New Avensis represents the first implementation of a new Toyota design language which is based on two key pillars: Under Priority frontal design featuring a trapezoid grille opening, which focuses attention on the lower part of the car for a distinctive, more assertive appearance, and a Keen Look approach for clear, intelligent and expressive styling.

A bolder, more refined frontal treatment features the distinctive new face of the next generation Toyota family. Key to the new Under Priority design direction is a change in the proportions of the upper and lower grilles, with the emphasis now placed on enlarging the latter for a dynamic, more aggressive look.

Beneath a wider and more powerful upper grille design, the lower bumper has been expressively sculpted with a strong, protruding centre section housing a large air intake to give the vehicle a wider stance.

In conjunction with the crisp, Keen Look detailing of integral foglamp pockets placed at the bumper extremities, the design gives the New Avensis a wider, more purposeful stance and a more ground-hugging appearance.

Narrower, more expressive headlamps emphasise the sleek, elegant proportions of the new design. The new headlamps now incorporate Daytime Running Lights, strengthening the Keen Look styling of the new front treatment.

To the rear, the New Avensis sedan features a newly designed rear bumper incorporating a centre guard. A new, sleeker, chromed license garnish design adds a further touch of elegance.

Using LED technology to emphasise the Avensis' Keen Look detailing, both combination lamp clusters and foglamps have been restyled for greater prominence and visibility, reinforcing the wide, stable stance of the new design.

New wheel treatments and an expanded colour range further enhance the New Avensis' exterior design. 16" steel wheels feature a new cap design, whilst the existing 16" and 17" Fuji alloy wheels have been enhanced through new colour and machine facings treatment resulting in a dual-tone colour effect. The other 17" and 18" alloys also benefit from a new, darker colour treatment.

One new exterior colour has been added to the range the standard Red being replaced by a deep, premium Dark Red which brings added maturity to the new model range.