Brussels, Belgium,

The new Yaris Hybrid: A quiet revolution in the B-segment

— Flagship of Toyota's best-selling core model in Europe

— Only full hybrid powertrain in the B-segment - the ultimate urban car

— Clever Hybrid Synergy Drive® system packaging allows for great fuel efficiency and low emissions with no compromise on space

— Toyota's advanced full hybrid technology more accessible than ever

— Yaris range offers a unique choice of 3 powertrain types - full hybrid now available alongside petrol and diesel

— Only manufacturer to produce full hybrid technology in two plants in Europe

The new Yaris Hybrid is the first full hybrid vehicle to go on sale in the European B-segment. The Yaris model range flagship, it represents a new and unique offer in Europe's highest sales volume segment, and will bring the benefits of full hybrid technology to a wider range of customers than ever before.

The Yaris is Toyota's best-selling core model in Europe, with more than 2.5 million units sold. It is the only B-segment car to offer customers the choice of 3 different powertrain types — full hybrid, diesel or petrol.

Combining the ingenious packaging and urban agility of the Yaris model range with the unique driving experience and efficiency of Toyota's Hybrid Synergy Drive® (HSD), the Yaris Hybrid is a new major step in the company's full hybrid European roll-out strategy.

With low fuel consumption, low environmental impact, strong acceleration, great manoeuvrability and unique EV capabilities, it represents the ultimate urban car.

The new powertrain has been optimised for installation within the vehicle's compact, extremely efficient packaging design, without detriment to either system quality and performance, or passenger accommodation and loadspace. The downsized hybrid system combines a substantially re-engineered 1.5 litre petrol engine with a lighter, more compact electric motor, transaxle, inverter and battery pack.

The highly efficient powertrain offers the best balance of performance and fuel consumption/CO2 emissions in the B segment. It delivers an average fuel consumption of just 3.5 l/100 km and segment-best CO2 emissions of only 79 g/km, whilst allowing customers frequent, all-electric driving periods that emit no NOx, PM or CO2 emissions.

With segment-best fuel consumption of 3.1 l/100 km in the urban cycle, the Yaris Hybrid represents the ideal urban mobility choice at a time when fuel prices are reaching peak levels. Internal test data show that a high proportion of journey time and distance can be undertaken with the engine off, representing significant benefits in fuel consumption.

Expected to represent 20% of all Yaris model sales in Europe, the Yaris Hybrid is not a niche model. Rather, it represents a new, unique alternative for demanding urban drivers who expect a new driving and ownership experience from their car.

The Yaris Hybrid combines the tangible benefits of advanced technology, low emissions and unbeatable cost of ownership with a new, uniquely relaxed and quiet driving style. Its HSD system proves that driving pleasure needs not to be compromised by environmental responsibility and low running costs, and it shares the traditionally high residual values of all Toyota Hybrids.

With Toyota Motor Manufacturing UK (TMUK) already assembling Toyota full hybrid vehicles, the start of Yaris Hybrid production at Toyota Motor Manufacturing France (TMMF) makes Toyota the only manufacturer to have two full hybrid technology production facilities in Europe, reinforcing the company's commitment to local, advanced technology manufacturing in Europe.

Following the launch of the Auris Hybrid, the Yaris Hybrid is Toyota's second core model to feature HSD technology. From 2012, the Toyota hybrid range will feature five models: the Yaris Hybrid, the Auris Hybrid, the Prius, the Prius+ and the Prius Plug-in Hybrid.