10
April
2018
|
14:00
Europe/Amsterdam

45% of Toyota Motor Europe (TME) sales in Q1 are hybrid electric vehicles

  • Toyota Motor Europe(1) sold 280,300 vehicles in Q1 2018 :
    • +4% versus last year, twice as fast as the market
    • Reaching 5.1% market share
  •  Another hybrid electric sales record with 125,400 vehicles :
    • +18% above last year
    • Representing 45% of TME sales

Brussels, Belgium - April 10, 2018 – Toyota Motor Europe today reported 2018 first quarter sales of 280,300 Toyota and Lexus vehicles, an increase of +4% from 2017. Total market share for the group increased by 0.1ppt to 5.1%.

Hybrid electric sales grew by +18% year-on-year to 125,400 units. Hybrid EVs now represent 45% of total TME sales, and reach an impressive 55% in Western Europe only.

The successful launch of Toyota C-HR led the way for the strong start to 2018. With more than 80% mix, the Toyota C-HR epitomises our customers’ shift to hybrid.

This strong first quarter performance was also supported by Yaris Hybrid, Auris Hybrid and RAV4 Hybrid, all achieving record sales.

Lexus sales grew by +2%. With an average hybrid mix of 66% of total sales and 98% in Western Europe, Lexus strongly contributes to TME’s Hybrid success.

“We are very happy to see our strong momentum from 2017 continue into 2018. The European market continues to grow and our performance is even stronger. Our hybrid electric line-up of 16 Toyota and Lexus models now represents 45% of our total sales. I expect 2018 to be another strong year for Toyota with increasing sales, especially Hybrids.” 
Dr Johan van Zyl, President & CEO of Toyota Motor Europe

TME highlights in Q1 2018:

  • Total sales : 280,300 (+4% year-on-year)
  • Market share : 5.1% (+0.1ppt year-on-year)
  • Total hybrid sales: 125,400 (+18% year-on-year)
  • Hybrid mix: West Europe : 55% - East Europe : 12% - TTL : 45%

Toyota highlights in Q1 2018:

  • Toyota sales : 261,700 (+4% year-on-year)
  • Top sellers: Yaris Range (65,400; Toyota C-HR Range (36,500) ); Auris Range (33,800)
  • Top gainers: PROACE Verso (+128%); Yaris Hybrid (+47%); RAV4 Hybrid (+22%);
  • Top hybrids : Yaris Hybrid (33,400); Toyota C-HR hybrid (29,900), Auris Hybrid (24,900)
  • Total hybrid sales: 113,100 (+20% year-on-year)
  • Hybrid mix: West Europe : 53% - East Europe : 13% - TTL : 43%

Lexus highlights in Q1 2018:

  • Total Lexus sales : 18,600 (+2% year-on-year)
  • Top sellers: NX Range (7,900); RX Range (3,900); CT 200h (2,400)
  • Top gainers: LS Range; NX (+22%) ; CT 200h (+1.8%)
  • Top hybrids: NX Hybrid (5,700); RX Hybrid (1,800) ; CT200h (2,400) ;
  • Total hybrid sales: 12,400 (+4% year-on-year)
  • Hybrid mix: West Europe : 98% - East Europe : 6% - TTL : 66%

Sales for Q1 2018 are listed below

Table 1 – TME (1) total sales in Q1 2018

TOTAL TOYOTA/LEXUS

280,278

 

 

TOYOTA

261,682

AYGO

26,919

Yaris (incl. Yaris Hybrid)

65,436

Yaris Hybrid

33,447

Auris TTL (incl. Auris Hybrid)

33,842

Auris Hybrid

29,940

Toyota C-HR (incl. Hybrid)

36,535

Toyota C-HR Hybrid

29,869

Corolla

13,815

Verso

4,809

Avensis

6,011

Prius Family

6,251

Prius

2,961

Prius+

2,273

Prius Plug-in Hybrid

1,017

Mirai

29

Camry

7,630

GT86

380

RAV4 (incl. RAV4 Hybrid)

29,598

RAV4 Hybrid

18,575

Highlander

341

Land Cruiser

10,632

Hilux

10,596

PROACE

7,067

Hiace

16

Other models

1,775

 

 

LEXUS

18,596

CT 200h

2,415

IS (incl. IS hybrid)

1,506

IS hybrid

1,383

ES

330

GS (incl. GS hybrid)

409

GS hybrid

361

LS (incl. LS hybrid)

347

LS hybrid

262

NX (incl. NX hybrid)

7,861

NX hybrid

5,742

RX (incl. RX hybrid)

3,876

RX hybrid

1,772

RC (incl. RC hybrid)

349

RC hybrid

307

LC (incl. LC hybrid)

200

LC hybrid

123

Other models

1,303

 

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.