Agustín Martín, Vice President Toyota Motor Europe

Connected Technologies and CEO Toyota Connected Europe

Agustín Martín has a Masters degree in Business Studies, specializing in Marketing, from the University of Valencia (1987-1992).

He started working at Toyota in 1995 and built up experience in the areas of after-sales, product planning and marketing, both in Toyota Spain and Toyota Motor Europe (TME).

In 2002, he was appointed General Manager of the Brand Department at Toyota España, a post he held until 2006, when he was appointed Marketing Director.

In 2010 he returned to TME, where he held the position of General Manager of Product Planning. Two years later he became Marketing Director for the entire European market.

In January 2015 he was appointed president and CEO of Toyota Spain.

From January 2018, he concurrently lead Toyota Mobility & Connected Car Function, as Vice President at Toyota Motor Europe.

In April 2018, he was appointed CEO of the newly established Toyota Connected Europe.

From 2019, Mr. Martín, concurrently assigned as CEO, Toyota Connected Europe and Vice President, Toyota Mobility & Connected Car Function, TME, will fully focus on these latter two functions.

From January 1st 2020, Agustín combines his assignment as CEO Toyota Connected Europe (TCEU) with the position of Vice President Connected Technologies at Toyota Motor Europe, focusing on developing the key digital technologies that will enable TME’s future mobility business.

Mr. Martín was born in Valencia in 1969. Now, married and with two children, he is fond of traveling and sports, especially swimming and hiking.