Dr Till Conrad, Executive Vice President Toyota Motor Europe

Dr Till Conrad (he/him) oversees Toyota Motor Europe’s Product Strategy & Marketing, Toyota Sales & Marketing, Lexus Europe & Value Chain and Customer Experience & Business Transformation.

Dr Conrad started his career in the automotive industry in 1998 when he joined Daimler AG. He developed several projects in the areas of revenue controlling and pricing for Mercedes-Benz passenger cars.

From 2005 to 2006, Dr Conrad served as a Member of the Management Board, Director, and CFO at DaimlerChrysler Southeast Asia Pte Ltd in Singapore, and at DaimlerChrysler Africa, Asia, Middle East, Western & Eastern Europe (DCAA) in Stuttgart.

Starting in 2006, while working for Daimler AG, Dr Conrad led all Sales CFOs worldwide in restructuring the sales organization across several business units. He successfully adapted finance and controlling processes during the financial crisis.

In January 2011, Dr Conrad became the CEO and President of Mecedes-Benz France.

From January 2014, Dr Conrad worked at Daimler AG as Head of Overseas Region, responsible for Sales and Aftersales worldwide except North America, Western Europe, and China. From August 2017 to January 2025, he served as CEO of Lei Shing Hong Auto International in Hong Kong, China.

Dr Conrad has extensive experience in general management and finance & controlling functions, with expertise in wholesale and retail business, sales, aftersales, network strategies, and efficiency projects. He is also knowledgeable about emerging markets, including CKD production plants.

Born in January 1969, he holds a Doctoral Thesis in Marketing from the University of Tübingen and a degree in Business Management from the University of Stuttgart. From February 1995 to March 1997, he worked on his doctoral thesis at Daimler-Benz.