Le Mans 24 Hours: Activities - TOYOTA RACING connecting with fans at the track and beyond
TOYOTA RACING will engage with fans on-site and around the world via a range of activations which highlight its challenge in the 94th edition of the Le Mans 24 Hours as well as the possibilities of a hydrogen future.
Two TR010 HYBRID Hypercars will compete at the Circuit de la Sarthe in front of around 300,000 fans on 13-14 June, seeking the team’s sixth Le Mans victory.
Fans anywhere in the world can follow the team’s progress via TOYOTA RACING’s dedicated Le Mans 24 Hours website, www.toyota-racing.com/le-mans-special-2026, which features live onboard cameras from free practice, qualifying and the race, as well as other content.
The website also displays a new key visual for Le Mans which highlights its new slogan, For the Engineering Race, which will also be visible in the paddock and around the circuit. For the Engineering Race epitomises the team’s single-minded pursuit of technical mastery through relentless refinement, uncompromised by external distractions.
At the track, visitors can immerse themselves in TOYOTA RACING’s challenge at the Manufacturers’ Village. On Thursday 11 June, fans can meet TOYOTA RACING drivers during an autograph session at the Manufacturers’ Village, starting at 19.10. The display area also showcases the 1998 TS020 (GT-One), alongside original powertrains from the TS020 and the Le Mans-winning TS050 HYBRID. A merchandise shop is also available.
Other examples of TOYOTA’s motorsports pedigree are on show in the new M24 museum. A Group C Toyota chassis – displayed as a 94C-V – raced at Le Mans in 1992-1994, finishing in the top six each time. It is joined by the 2020 TS050 HYBRID which earned Toyota’s third consecutive Le Mans win. Rallying is represented by a Celica Turbo 4WD (ST185) which was part of a 1-2-3-4 finish on the 1993 Safari Rally.
While TOYOTA RACING’s past and present is visible on track and around it, the emerging future of endurance racing – and mobility in general – is highlighted in the Hydrogen Village.
The TR LH2 Racing Prototype – a Hypercar-based, prototype with liquid hydrogen-fuelled engined – will be displayed early in the week, prior to its demonstration runs on Thursday 11 June and Saturday 13 June. A virtual version of the prototype will be on display for the remainder of the event. Fans can also discover how hydrogen fuel can deliver a more sustainable, low-emission future across a range of transportation types. Informative displays combine with showcase vehicles and activities to shine a light on hydrogen technology and its growing adoption throughout the world.
These displays form part of a wider hydrogen mission for TOYOTA RACING. The team will use hydrogen power at key milestones in the Le Mans week. A hydrogen fuel cell bus transported team members to scrutineering on Saturday 6 June while the two TR010 HYBRID race cars travelled to the city centre in a Hyliko truck powered by Toyota’s hydrogen fuel cell technology. On Friday 12 June, the team’s six drivers will ride hydrogen fuel cell Hilux prototype vehicles to meet the fans during the drivers’ parade.
Click here to access the 2026 TOYOTA RACING WEC press kit.
Click here to download rights-free video material of the TR010 HYBRID.
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