Matthew Harrison, Executive Vice President Toyota Motor Europe


Matt Harrison joined Toyota GB as General Manager Vehicle Marketing in 2000, progressing to the post of Marketing Director in 2003.

Subsequently he moved to Toyota Motor Europe in 2005 where he worked as General Manager for Corporate Planning, before becoming General Manager of the Sales Planning Department in 2006.

In 2008, Mr. Harrison was appointed Director of Lexus Europe, returning to Toyota GB in 2011 to take up the role of Commercial Director.

In 2013, he was appointed President and Managing Director Toyota GB PLC.

In 2015, he was appointed Vice President, Sales & Marketing, Toyota Motor Europe

Mr. Harrison was appointed as Executive Vice President, Sales, Toyota Motor Europe in 2019.

His previous motor industry experience includes 10 years with Ford Motor Company, working in sales and marketing in its UK, European and global operations.

Born in Oldham and raised in Lytham St Anne’s, Lancashire, Matt holds a BSc (Hons) degree in Financial Accounting from the University of Kingston upon Hull. He is married with two children and in his spare time enjoys family life, squash and skiing.