New immersive and engaging fan experience for Le Mans 24 hours with TOYOTA GAZOO Racing
TOYOTA GAZOO Racing welcomes motorsport fans around the world watching at home to experience the 88th edition of Le Mans 24 Hours at the heart of the action in a new and exciting way through the recently-launched “24H United & Responsible” digital platform, starting today.
Even though this year’s endurance classic is taking place under unusual circumstances without spectators, depriving the event of a unique atmosphere generated by over 250,000 passionate endurance racing fans, TOYOTA GAZOO Racing has partnered with the Automobile Club de l’Ouest to take on the challenge of bringing the team and event closer to fans. A wealth of rare and never-before-seen content will be exclusively available on the newly-developed digital platform at www.24h-united.com which promises to deliver an immersive and engaging Le Mans 24 Hours experience to racing fans around the world.
Under the “Legends” section of the platform, fans can enjoy a four-part mini-documentary on the 35-year love story between Toyota and Le Mans; from the pioneering days of the Toyota 85C in 1985, the iconic TS020 “GT-One”, the hybrid innovation from 2012, through to TOYOTA GAZOO Racing’s first and second 1-2 victory over the past two years. Fans will be able to experience the complete story of Toyota at Le Mans for the first time in an entertaining and informative way with a wide variety of never-before-seen archive footage and rare historic videos, all of which have not previously been showcased together at the same time. New episodes will be available on the platform daily from today, 16 September, until race day on Saturday 19 September.
Fans can also explore the heart of TOYOTA GAZOO Racing WEC Team at Le Mans 24 Hours using 360° video technology. For the first time, fans are invited to the most controlled areas of the team’s operations at Le Mans, showing where the team and drivers work and prepare for this iconic race. New 360° video tour locations, where fans can really immerse themselves at the centre of the action, will open on the platform under the “Paddock” section every day from Friday 18 September until the end of the race on Sunday 20 September.
Copyright-free photography of TOYOTA GAZOO Racing’s motorsport projects can be found at https://www.tgr-dam.com