10
April
2019
|
16:41
Europe/Amsterdam

Toyota Motor Europe sold 279,000 vehicles in the first three months, achieving a Hybrid Electric Vehicle mix in excess of 50%, one year ahead of plan

· With a year-on-year rise of 14%, Hybrid Electric models helped TME maintain sales in Q1 2019, in a declining market, pushing up TME share to 5.2%

· Vast majority of customers chose hybrid electric versions of newly launched Toyota Corolla, RAV4 and Lexus UX models

Brussels, Belgium - April 10, 2019 – With 19 different models on offer and three major new models starting sales in Europe in the first quarter, Hybrid Electric Vehicles [HEV] drove the strong performance of Toyota Motor Europe (TME) between January and March 2019.

The company today reported quarterly sales of 279,000 vehicles across the region, registering a 5.2% market share.

 

 

 

 

Despite the weaker European market and the staggered launch of three new models, Toyota & Lexus sales remained stable in the first quarter thanks to strong demand for our hybrid models. With the successful launch of three important new models through the first quarter, we are confident that we have the product power to continue to outperform the market in the remainder of the year. Given our strong order bank, I am confident we will achieve, as a minimum, our total Toyota and Lexus sales objective of 1,065,000 this year.
Matt Harrison, TME Executive Vice President

 

Customers responded very well to the new Corolla Hatchback and Touring Sports. Both models initiated Toyota’s dual-hybrid strategy, with the availability of two hybrid electric powertrains: 1.8L - 122 hp and 2.0L - 180 hp, representing a combined hybrid mix of 95%.

The Corolla Sedan, a favourite in Eastern Europe, Turkey and Israel, is now - for the first time - also available with a hybrid electric powertrain that represented 60% of the new model sales.

Demand was also strong for the new RAV4, and for the new premium crossover Lexus UX that just started sales, with hybrid electric mix of 89% and 87% respectively.

Other models such as the Toyota C-HR Hybrid, and the Yaris Hybrid - that achieved record sales - also supported the strong performance of HEVs.  

The HEV share of TME sales stood at 51% across Greater Europe, and at 61% in Western Europe only.

 

 

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TME highlights in Q1 2019:

  • Total sales: 278,800 (-0.5% year-on-year)
  • Market share: 5.2% (+0.2ppt year-on-year)
  • Total hybrid sales: 143,300 (+14% year-on-year)
  • Hybrid mix: West Europe: 61% - East Europe*: 24% - TTL: 51%

Toyota highlights in Q1 2019:

  • Toyota sales: 260,400 (+0% year-on-year)
  • Top sellers: Yaris Range (69,800); Toyota C-HR Range (41,700); Corolla Range (40,100)
  • Top gainers: Mirai (+124%); Camry Range (+38%); PROACE Range (+19%)
  • Top hybrids : Yaris Hybrid (38,400); Toyota C-HR Hybrid (37,100); Corolla Range (27,100)
  • Total hybrid sales: 130,300 (+15% year-on-year)
  • Hybrid mix: West Europe: 59% - East Europe*: 25% - TTL: 50%

Lexus highlights in Q1 2019:

  • Total Lexus sales: 18,400 (-1% year-on-year)
  • Top sellers: NX Range (6,400); RX Range (4,100); CT 200h (1,900)
  • Top gainers: UX range (new); ES range (+352%); RX range (+6%)
  • Top hybrids: NX Hybrid (5,100); RX Hybrid (2,100); CT200h (1,900);
  • Total hybrid sales: 13,000 (+5% year-on-year)
  • Hybrid mix: West Europe: 99% - East Europe*: 12% - TTL: 71%

Sales for Q1 2019 are listed below

Table 1 – TME (1) total sales in Q1 2019

TOTAL TOYOTA/LEXUS

278,762

 

 

TOYOTA

260,375

AYGO

30,136

Yaris (incl. Yaris Hybrid)

69,812

Yaris Hybrid

38,414

Corolla H/B (including H/B Hybrid)

27,577

Corolla H/B Hybrid

22,374

Toyota C-HR (incl. Hybrid)

41,709

Toyota C-HR Hybrid

 37,060

Corolla SD (incl. Hybrid)

12,120

Corolla SDN Hybrid

4,703

Avensis

1,024

Prius Family

5,959

Prius

1,484

Prius+

3,817

Prius Plug-in Hybrid

658

Mirai

65

Camry (incl. Camry Hybrid)

10,566

Camry Hybrid

204

GT86

255

 RAV4 (incl. RAV4 Hybrid)

30,527

RAV4 Hybrid

21,578

Highlander

207

Land Cruiser

10,170

Hilux

10,367

PROACE

8,399

Other models

1,082

 

 

LEXUS

18,387

CT 200h

1,933

IS (incl. IS Hybrid)

1,122

IS hybrid

1,041

ES (incl. ES Hybrid)

1,490

ES hybrid

1,113

GS (incl. GS Hybrid)

111

GS hybrid

29

LS (incl. LS Hybrid)

153

LS hybrid

74

NX (incl. NX Hybrid)

6,385

NX hybrid

5,081

UX (incl. UX Hybrid)

1,501

UX hybrid

1,302

RX (incl. RX Hybrid)

4,127

RX hybrid

2,110

RC (incl. RC Hybrid)

312

RC hybrid

277

LC (incl. LC Hybrid)

125

LC hybrid

60

Other models

1,128

 

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.