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                    <title><![CDATA[Newsroom Toyota Europe]]></title>
                    <link>https://newsroom.toyota.eu/</link>
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                    <pubDate>Tue, 26 Aug 2025 13:28:47 +0200</pubDate>
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                        <title><![CDATA[Newsroom Toyota Europe]]></title>
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                        <title>Toyota announces 500 fuel cell Mirai in the official fleet for the Olympic and Paralympic Games Paris 2024</title>
                        <link>https://newsroom.toyota.eu/toyota-announces-500-fuel-cell-mirai-in-the-official-fleet-for-the-olympic-and-paralympic-games-paris-2024/</link>
                        <guid>https://newsroom.toyota.eu/toyota-announces-500-fuel-cell-mirai-in-the-official-fleet-for-the-olympic-and-paralympic-games-paris-2024/</guid><pp:caseid>590937</pp:caseid><pp:summary><![CDATA[<ul><li><span><strong>Zero-emission fleet of hydrogen-powered Toyota Mirai will operate throughout Paris 2024</strong></span></li><li><span><strong>Toyota has a shared objective with Paris 2024 to reduce carbon emissions of the games by -50% compared to previous games*, enabled by a fleet of 100% electrified passenger cars</strong></span></li></ul>]]></pp:summary><pp:boilerplate><![CDATA[<p><span><strong>Toyota Motor Europe NV/SA </strong>(TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit </span><a href="https://newsroom.toyota.eu/facts--figures/"><span>Facts & Figures (toyota.eu)</span></a><span> and </span><a href="http://www.toyota-europe.com"><span>www.toyota-europe.com</span></a><span>.</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles. &nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p style="text-align:justify;"><span><strong>Paris, 20 Sep 2023</strong> - As a Worldwide Partner of the Olympic and Paralympic Games, Toyota is committed to providing sustainable mobility solutions to help build a decarbonised and inclusive society. In the run-up to Paris 2024, Toyota is announcing the supply of 500 fuel cell Mirai vehicles as part of its official fleet for this major sporting event.</span></p><p style="text-align:justify;"><span>In its goal to achieve carbon neutrality, Toyota believes in a multi-path approach to mobility through a diverse range of battery electric vehicles, fuel cell electric vehicles, full hybrid vehicles and plug-in hybrid vehicles. In this way, customers across all regions can benefit by having access to a range of zero and low-emission vehicles which best meet their needs.</span></p><p style="text-align:justify;"><span>The Toyota Mirai is a prime example of the company's commitment to offering zero-emission vehicles. This hydrogen fuel cell powered sedan,&nbsp; combines the advantages of electric mobility with unequalled comfort of use, autonomy, and rapid recharging, demonstrates Toyota’s determination to decarbonise.</span></p><p style="text-align:justify;"><span>The Toyota Mirai fleet will be refuelled with hydrogen from renewable sources provided by Air Liquide, Official Hydrogen Supporter of the Olympic and Paralympic Games Paris 2024.</span></p><p><img class="image_resized" style="width:800px;" src="https://content.presspage.com/uploads/1523/207fb55e-8a18-44e1-9581-b8e165a93a81/paris2024toyotafornewsroompr1.png?x=1697797704675" alt="Paris2024+Toyota for Newsroom PR (1)"></p><p><span>* London 2012, &nbsp;Rio 2016</span></p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Frank Marotte, Chairman and CEO of Toyota France.]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i>In 2018, Akio Toyoda announced a major turning point for the Toyota Group: to transform the company from a car manufacturer to a mobility company. With this new direction, the aim is to go beyond the boundaries of our industry by building a better society, based on carbon neutrality.</i>]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[C&eacute;dric Borremans, Head of Olympic and Paralympic Division of Toyota Motor Europe.]]></pp:quotename>
                    <pp:quotetext><![CDATA[At Paris 2024, Toyota is preparing to show its innovative capabilities in the development of hydrogen-powered mobility solutions. This commitment will be demonstrated through the Mirai, together with other products. We have a shared ambition with the Paris 2024 Organising Committee to reduce the environmental impact of the Games as much as possible through a 100% electrified passenger car fleet.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[Tony Estanguet, President of Paris 2024.]]></pp:quotename>
                    <pp:quotetext><![CDATA[<i>Organising an exemplary and more environmentally responsible Games is one of the objectives we have set ourselves with Paris 2024. We are delighted that Toyota, a global partner of Paris 2024, is helping us take another step in this direction with the Mirai fuel cell powered vehicles that will be part of the official Games fleet. We thank Toyota for its commitment with us!</i>]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[corporate,Olympics,Paralympics,hydrogen,Mirai,Paris 2024,2015 mirai,2015 Toyota GMS Mirai Fuel Cell Sedan,2019 concept mirai,2020 mirai,2024-mirai,mirai 2015,mirai-2015]]></category>
            <pubDate>Wed, 20 Sep 2023 10:00:00 +0200</pubDate>
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                        <title>KINTO introduces all-new Toyota Mirai for car-sharing  services in Sweden</title>
                        <link>https://newsroom.toyota.eu/kinto-introduces-all-new-toyota-mirai-for-car-sharing--services-in-sweden/</link>
                        <guid>https://newsroom.toyota.eu/kinto-introduces-all-new-toyota-mirai-for-car-sharing--services-in-sweden/</guid><pp:caseid>462505</pp:caseid><pp:summary><![CDATA[<p><strong>KINTO, is introducing the all-new Toyota Mirai fuel cell vehicle to its KINTO Share fleet in Sweden</strong></p><p><strong>KINTO Share is already the fastest growing mobility service in Sweden, with close to 1.000 vehicles in operation</strong></p><p><strong>By introducing the all new Mirai, KINTO Share aims to democratize the fuel cell technology and bring it closer to the user</strong></p>]]></pp:summary><pp:boilerplate><![CDATA[<p><strong>KINTO Europe</strong></p><p>Ms. Olessia Colgan -&nbsp;T +32 2 745 3311 -&nbsp;<a href="mailto:Olessia.colgan@kinto-mobility.eu">Olessia.colgan@kinto-mobility.eu</a></p><p>&nbsp;</p><p>KINTO Europe Website: <a href="http://www.kinto-mobility.eu">www.kinto-mobility.eu</a></p><p>KINTO Europe Newsroom&nbsp;: <a href="https://www.kinto-mobility.eu/news">https://www.kinto-mobility.eu/news</a></p><p>KINTO Facebook: <a href="https://www.facebook.com/kintomobility">https://www.facebook.com/kintomobility</a></p>]]></pp:boilerplate><description><![CDATA[<p><strong>Stockholm, 23 June 2021</strong> - Toyota’s global brand for new mobility services, KINTO, is now introducing the all-new Toyota Mirai fuel cell vehicle into its KINTO Share fleet in Sweden<strong>.</strong> Since KINTO started its Swedish operations one year ago, the mobility service provider has grown rapidly to almost 1.000 cars in operation today, covering almost all segments with models ranging from Yaris Hybrid to RAV4 Plug-in Hybrid and Lexus UX 250h. With the introduction of the all new Mirai, KINTO Share aims to democratize the fuel cell technology and give all their customers the chance to experience the future of hydrogen mobility.</p><p>The cars are available in a new KINTO mobility station located at the KTH Royal Institute of Technology in Stockholm, and as all other KINTO-cars, bookable via the KINTO-mobile app.</p><p>KINTO is part of Toyota’s global vision to provide all kinds of services related to the mobility of people, all around the world. <a href="https://newsroom.toyota.eu/toyota-moves-mobility-services-in-europe-under-cologne-based-kinto-europe-aiming-for-growth/">KINTO Europe</a>, established on 1st of April, was the latest step in the journey from mobility as a project to mobility as a business, with a view of truly delivering ‘Mobility for All’. In Europe, KINTO is already active in 10 countries: Germany, Italy, France, Spain, UK, Denmark, Sweden, Norway, Poland, Portugal and is expanding quickly.</p><p>Toyota Mirai was first introduced in 2014 in Japan and has been available in Europe since 2016. <a href="https://newsroom.toyota.eu/the-new-toyota-mirai/">The second generation Mirai</a> was launched in Europe earlier this year and is equipped with Toyota’s latest fuel cell technology, making it lighter, more compact, more efficient and even cheaper than before. Johan Lundbland comments:</p>]]></description><pp:quotes><pp:quote>
                    <pp:quotename><![CDATA[Johan Lundblad, Head of Mobility at Toyota Sweden]]></pp:quotename>
                    <pp:quotetext><![CDATA[Sweden is still a bit behind other European countries regarding the hydrogen re-fuelling infrastructure, which limits the usability of the technology. However, by introducing the Mirai in KINTO Share, we want to make the hydrogen technology available for all our customers, no matter if they need it for a 1-hour or a 3-months drive.]]></pp:quotetext>
                </pp:quote><pp:quote>
                    <pp:quotename><![CDATA[]]></pp:quotename>
                    <pp:quotetext><![CDATA[We strongly believe that making the new Mirai available for the public via KINTO Share is an important step towards the hydrogen society.]]></pp:quotetext>
                </pp:quote></pp:quotes><category><![CDATA[corporate,mobility-solutions,kinto,2020 mirai,fuel-cell-electric-vehicle,2015 mirai,2015 Toyota GMS Mirai Fuel Cell Sedan,2019 concept mirai,2024-mirai,Mirai,mirai 2015,mirai-2015]]></category>
            <pubDate>Wed, 23 Jun 2021 10:36:00 +0200</pubDate>
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                        <title>Toyota Mirai breaks world record for distance driven with one fill of hydrogen</title>
                        <link>https://newsroom.toyota.eu/toyota-mirai-breaks-world-record-for-distance-driven-with-one-fill-of-hydrogen/</link>
                        <guid>https://newsroom.toyota.eu/toyota-mirai-breaks-world-record-for-distance-driven-with-one-fill-of-hydrogen/</guid><pp:caseid>459809</pp:caseid><pp:summary><![CDATA[<ul><li><span><strong>The new Toyota Mirai has increased the world record distance to over 1000 km</strong></span></li><li><span><strong>After breaking the record, Mirai was refuelled, ready to go again in only 5 minutes</strong></span></li><li><span><strong>Demonstrates hydrogen fuel cell technology as a leading solution for long distance driving with zero emissions</strong></span></li></ul>]]></pp:summary><description><![CDATA[<p><span>The journey started on Wednesday 26th of May at 5:43 am from the HYSETCO hydrogen station in Orly and finished after driving 1003 km on one single fill.</span></p><p><span>The 1003 zero-emission kilometres were driven on public roads, south of Paris and in the Loir-et-Cher and Indre-et-Loire areas, and the distance & consumption were certified by an independent authority.</span></p><p><span>Green hydrogen was used during the record attempt and the average fuel consumption was 0.55 kg/100km, with Mirai being able to store 5.6 kg of hydrogen.</span></p><p>&nbsp;</p><p><span><strong>The new Mirai demonstrated its efficiency and ease of driving</strong></span></p><p><span>The new Mirai is the second-generation fuel cell electric vehicle from Toyota. It offers more performance, a sleeker and more dynamic design and new driving dynamics compared to the first-generation product.</span></p><p><span>In addition, the increased efficiency of the fuel cell system, together with higher hydrogen storage capacity and better aerodynamics, contribute to an increase of driving range to around 650 km under normal driving conditions, with less than 5 minutes refuelling time at a 700 bar refuelling station.</span></p><p><span>To achieve this 1003 km driving distance record, the drivers adopted an “eco-driving” style but no special techniques that could not be used by everyday drivers.</span></p><p>&nbsp;</p><p><span><strong>The Toyota Mirai and hydrogen at the heart of Beyond Zero</strong></span></p><p><span>Beyond Zero highlights that zero emissions isn't Toyota’s destination.</span></p><p><span>It's simply a step in Toyota’s electrification journey to overcome barriers and build a better future for all: beyond emissions, beyond restrictions, beyond expectations and beyond barriers.</span></p><p><span>Mirai clearly demonstrates the ‘beyond emissions’ aspect by highlighting the advantages of zero emissions electric mobility whilst providing safety, comfort, extended range and ease of recharging.</span></p><p><span>Moreover, hydrogen, as a credible and abundant resource to transport and store energy, represents a strong opportunity for creating a better society.</span></p><p><span>Hydrogen can deliver zero-emission mobility, not only to road transport, but also to trains, boats and aircrafts, and to generate energy for industries, companies and households.</span></p><p><span>In that respect, Toyota supports many initiatives to democratise and diversify fuel cell applications: electric generators (EODev), boats (Hynova), taxis (Hype), buses (RATP and Caetano), trucks (Hino), the hydrogen city (Woven City) and other usages.</span></p><p>&nbsp;</p><p><span><strong>Record Achieved By 4 Drivers</strong></span></p><p><span>The 4 drivers that completed the record attempt included Victorien Erussard, the founder and captain of Energy Observer.</span></p><p><span>Energy Observer, for which Toyota is a partner, is the first boat equipped with a Toyota fuel cell, is energy autonomous, zero emission and stands as a communication tool and as a research laboratory towards the energy transition. Energy Observer has now evolved into a company dealing with exploration and innovations. It recently presented its brand-new exhibition village dedicated to renewable energies and hydrogen in Paris.</span></p><p><span>During that event, the Eifel Tower was illuminated for the first time by green hydrogen, thanks to the GEH2® hydrogen generator developed by the EODev start-up organisation, of which Toyota is a shareholder.</span></p><p><span>James Olden, an engineer at Toyota Motor Europe, Maxime le Hir, Mirai product manager and Marie Gadd, PR manager of Toyota France were the other 3 drivers.</span></p><p>&nbsp;</p><p><span><strong>Statements</strong></span></p><p><span>Frank Marotte, CEO of Toyota France</span></p><p><span>“It’s an amazing challenge that we achieved with the new Mirai. Internally, it is the mindset of Start your Impossible, going beyond our own limits, that drives us, and we proved it again today. I would like to thank the teams of Toyota France and Toyota Europe, as well as Victorien at Energy Observer, with whom we share the same vision and the same ambition. It is by strong partnerships that we will be able to contribute to a better and more environmentally-friendly society. With Toyota’s ambition to go ‘Beyond Zero’ in mind: take a seat for the future.”</span></p><p><span>Victorien Erussad, founder and captain of Energy Observer</span></p><p><span>“I am very happy to have taken this challenge of 1000 km beyond the wheel of the new Mirai. Toyota has always been at the forefront of hydrogen innovation and our collaboration gets stronger year by year. As a former open ocean racer, I need to take challenges and I warmly thank Frank Marotte and his teams to have taken me on this zero-emission adventure, showing that nothing is impossible and that hydrogen mobility is here today!”</span></p><p>&nbsp;</p><p><span><strong>Facts and figures</strong></span></p><p><span>Distance travelled with one hydrogen fill: 1003 km</span></p><p><span>Average hydrogen consumption: 0.55 kg/100km</span></p><p><span>Range remaining (as indicated by on-board information system): 9 km</span></p><p>&nbsp;</p><p>Link to <a href="https://youtu.be/_Fn0ROrOdfQ"><span style="color:#0000ff;">Video</span></a></p><p>Link to <a href="https://youtu.be/ulUjQGeoQvA"><span style="color:#0000ff;">Footage</span></a></p>]]></description><category><![CDATA[toyota news,2020 mirai,2015 mirai,2015 Toyota GMS Mirai Fuel Cell Sedan,2019 concept mirai,2024-mirai,Mirai,mirai 2015,mirai-2015]]></category>
            <pubDate>Mon, 31 May 2021 05:32:00 +0200</pubDate>
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                        <title>Toyota advances towards a hydrogen mobility future with second generation Mirai Concept at the Tokyo Motor Show</title>
                        <link>https://newsroom.toyota.eu/toyota-advances-towards-a-hydrogen-mobility-future-with-second-generation-mirai-concept-at-the-tokyo-motor-show/</link>
                        <guid>https://newsroom.toyota.eu/toyota-advances-towards-a-hydrogen-mobility-future-with-second-generation-mirai-concept-at-the-tokyo-motor-show/</guid><pp:caseid>361444</pp:caseid><pp:summary><![CDATA[<ul>
<li><strong><span>Special exhibit provides an early glimpse of the new Mirai at the 2019 Tokyo Motor Show</span></strong></li>
<li><strong><span>Pushing the boundaries of hydrogen&rsquo;s clean mobility potential with a driving range extended by up to 30%</span></strong></li>
<li><strong><span>Built on Toyota&rsquo;s new modular TNGA based platform, securing superior handling agility, responsiveness and design freedom</span></strong></li>
<li><strong><span>Further development of Toyota&rsquo;s fuel cell electric vehicle technology improves the car&rsquo;s dynamics and efficiency</span></strong></li>
<li><strong><span>Conceived as a car people will want to own because of its performance and looks, not just because it is an FCEV</span></strong></li>
</ul>
]]></pp:summary><description><![CDATA[<p>Toyota led the world with the introduction of the hydrogen-powered Mirai sedan in 2014. Now it is getting ready to take its advanced zero-emission fuel cell electric vehicle (FCEV) technology to new heights, previewing the second generation Mirai in a special exhibit at the 2019 Tokyo Motor Show.</p>

<p>The current Mirai has been a catalyst for increasing global awareness of how a future clean and sustainable hydrogen society might be achieved. It is a car that is technically sophisticated, yet eminently practical with a driving range of around 500km, easy refuelling in a matter of minutes and no emissions other than pure water. Since launch, around 10,000 units have been sold, while Toyota has actively supported the development of hydrogen fuel infrastructure in key markets worldwide.</p>

<p>This has been just the beginning: at the Tokyo Motor show, Toyota will provide an early glimpse of the advances it is making across the board with the new Mirai, in terms of technical excellence, dynamic performance, and desirable design.</p>

<p>Scheduled for launch in 2020, initially in Japan, North America and Europe, the new Mirai will be much more than an eco-car, showing how its FCEV technology is no barrier to creating a vehicle that is rewarding to drive and beautiful to look at.</p>

<p>Efficiency is still a critical area, and Toyota is targeting a 30% increase in the Mirai&rsquo;s driving range through improvements to the fuel cell system and the use of larger on-board hydrogen tanks.</p>

<p>Yoshikazu Tanaka, the new Mirai&rsquo;s Chief Engineer, said: &ldquo;We have pursued the goal of making a car that customers will feel they want to drive all time, a car that has an emotional and attractive design and the kind of dynamic and responsive performance that can bring a smile to the driver&rsquo;s face.</p>

<p>&ldquo;I want customers to say &lsquo;I chose the Mirai not just because it&rsquo;s an FCEV, but because I simply wanted this car; it just happens to be an FCEV.&rsquo; We will continue our development work focusing on that feeling, and we hope that with the new Mirai we will be a leader in helping realise a hydrogen energy society.&rdquo;</p>

<p>The new Mirai&rsquo;s immediate impact is in its exterior design, with low lines, elegant proportions, sleek, taut bodywork and large, 20-inch diameter wheels that together generate a powerful and distinctive look. The preview car will be presented in a specially developed new blue paint finish that uses multiple layers to achieve an exceptional brightness and depth of colour.</p>

<p>The interior has been conceived as a simple, modern space with a warm, comfortable ambience that adds to the sense this is a car that&rsquo;s genuinely enjoyable to drive and travel in. Key elements include a 12.3-inch centre display and an instrument panel that wraps around the driver. The platform and intelligent packaging allow for five seats to be provided in place of the current Mirai&rsquo;s four.</p>

<p>The freedom to craft a more emotional and head-turning design has been one of the benefits of new Mirai being constructed on Toyota&rsquo;s latest rear wheel drive modular platform, which was engineered to accommodate different powertrains &ndash; including a hydrogen fuel cell &ndash; the outset. It further gives the new Mirai a higher degree of body rigidity, which contributes to greater agility and responsiveness, and a lower centre of gravity, which makes for nimble, rewarding handling.</p>

<p>As well as extending the potential driving range, improvements in the performance of the fuel cell system give the new Mirai linear, smooth response when pulling away and an elegant driving feel, with unity between the driver&rsquo;s throttle inputs and the car&rsquo;s acceleration. Handling is light and easy on winding roads, while highway driving produces an exceptional sense of power at all speeds.</p>

<table border="0" style="width: 900px;" width="498">

<tr>
<td colspan="2">
<p align="center"><strong>New Mirai preview model &ndash; outline specifications</strong></p>
</td>
</tr>
<tr>
<td>
<p style="text-align: center;">Overall length (mm)</p>
</td>
<td>
<p style="text-align: center;">4,975</p>
</td>
</tr>
<tr>
<td>
<p style="text-align: center;">Overall width (mm)</p>
</td>
<td>
<p style="text-align: center;">1,885</p>
</td>
</tr>
<tr>
<td>
<p style="text-align: center;">Overall height (mm)</p>
</td>
<td>
<p style="text-align: center;">1,470</p>
</td>
</tr>
<tr>
<td>
<p style="text-align: center;">Wheelbase (mm)</p>
</td>
<td>
<p style="text-align: center;">2,920</p>
</td>
</tr>
<tr>
<td>
<p style="text-align: center;">Drivetrain</p>
</td>
<td>
<p style="text-align: center;">Rear-wheel drive</p>
</td>
</tr>
<tr>
<td>
<p style="text-align: center;">Passenger capacity</p>
</td>
<td>
<p style="text-align: center;">5</p>
</td>
</tr>
<tr>
<td>
<p style="text-align: center;">Driving range</p>
</td>
<td>
<p style="text-align: center;">approx. 30% greater than current model</p>
</td>
</tr>

</table>]]></description><category><![CDATA[toyota news,2019 concept mirai,hydrogen,hydrogen-society]]></category>
            <pubDate>Thu, 10 Oct 2019 22:00:00 +0200</pubDate>
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