Britain’s brand-new boyband December 10 is partnering with Toyota in a Pan European campaign for the new Aygo X Hybrid. The seven-piece group's debut original single, 'Run My Way', will feature exclusively in the campaign from today, ahead of the song's official release on January 30th.

Formed on camera during Netflix’s global docuseries Simon Cowell: The Next Act, and newly signed to EMI Records, the group Cruz (19), Danny (17), Hendrick (19), John (17), Josh (17), Nicolas (16) and Sean (19) bring together an infectious energy, charismatic personalities and an endearing spirit, marking an exciting new chapter for British pop music.

The campaign will engage with fans across various touchpoints, including meet & greets with the band, alongside providing them with opportunities to experience December 10’s music ahead of their tour and discover more about Toyota’s most compact model in Europe, and the first full hybrid in the A-segment. Combined with its strong stance and individual colour palettes, the new Aygo X blends individuality with technology and design.

December 10 said: “Hearing our song on an advert for the first time is actually mad, and we’re gassed that we’re working with Toyota and the Aygo X. Class!!! We’ve all been buzzing about it and talking about which colours we want. The cars are rapid as well - perfect for us!!!”

Simon Cowell said: “I'm so excited about this for the December10 boys and Toyota Aygo X to kick off 2026. THIS IS BRILLIANT! I love the car, love the ad, can I get one please? Thank you all very, very much.”

Andrea Carlucci, Vice President Product Strategy and Marketing, Toyota Motor Europe commented on the partnership: “We're thrilled to partner with December 10 at the start of their journey, rooting the new Aygo X in pop culture. As the first full hybrid in the compact A-segment, Aygo X embodies our vision for fun, practical urban mobility—making every drive an exciting experience."

Fans can hear December 10’s ‘Run My Way’ ahead of its official release (on 30^th January) on the Aygo X campaign and stay in the loop of the partnership and upcoming tour by following Toyota on YouTube.

Inspired by the fun-loving Toyota Aygo, the Aygo X has been designed and developed entirely in Europe and was launched in 2022. Since then, it has been a hit across the continent, achieving a 20% market share in its segment, year to date.

The new Aygo X blends individuality with technology and design. Its strong stance and individual colour palettes capture a modern urban mood, now enhanced by a bold front grille and refreshed styling.

As the first full hybrid in its segment, the new Aygo X sets high standards of efficiency. Toyota’s renowned hybrid technology ensures full usability without compromise. The exclusively hybrid Aygo X achieves the lowest CO₂ emissions of any non-plug-in vehicle on the market, based on WLTP data.

Drivers benefit from the elevated visibility and agile handling of a compact crossover, enhanced by sharper acceleration and more power from the hybrid system. All this comes with the peace of mind of Toyota’s advanced safety and driver assist features.

An even more dynamic drive comes with the GR SPORT grade – now available for the first time for Aygo X – which stands out with its sporty styling.

The Aygo X is a European model, fully designed and developed in Europe to meet the demands of European drivers. It is developed by Toyota Motor Europe in Belgium and production of the new generation began on November 13 at Toyota Motor Manufacturing Czech Republic (TMMCZ) in Kolin, with sales now underway in European markets.

Stand-out compact SUV design 

The Aygo X’s impulsive, go-anywhere attitude has been refreshed with an all-new front design that reinforces its compact SUV identity.

The three-dimensional black front grille features Toyota’s iconic double trapezoid shape and combines with the larger 76 mm front overhang to create an imposing impression, alongside 17- or 18-inch alloy wheels – depending on the specification – and black flared wheel arches. A colour insert on the lower grille strengthens the stance and impression of a low centre of gravity.

Sophistication is elevated by bringing the bonnet shut line forward, partially concealed by the lights and front insert to minimise visible gaps. Moving the turn indicators to a more discreet location in the mirrors, and adding a powered folding mirror function, also adds to a contemporary feel, which is emphasised by full LED lights front and rear on the higher equipment grades.

A ‘mellow spice’ colour concept defines four unique personalities: Cinnamon, Jasmine, Tarragon, and Lavandula, available on High and Mid+ grades. With its fine metallic effect, Cinnamon brings a sleek and refined touch, while Jasmin’s understated tone-shifting transitions from warm to cool metallic shades. The solid effect of Tarragon conveys a calm, minimalist attitude, contrasting with the charismatic and complex Lavandula.

Bi-tone colouring on Mid+ and High grades adds to a dynamic presence, with black extending seamlessly from the roof to across the rear and down to the side sills.

An interior with space and style

The refreshed interior of the new Aygo X is roomy while retaining its signature fun-loving spirit. A quality feel is generated within a clean interior which is more comfortable, convenient, and connected thanks to modern technologies and practical design.

Despite its compact external dimensions, the new Aygo X maximises interior space and provides a high driving position for superior visibility. Four passengers can travel in comfort, and there is space to carry anything from everyday essentials to larger luggage with its 231-litre boot capacity.

A low-lying pagoda roof shape adds to the feeling of space, as well as reducing the frontal area of the car, which contributes to lower drag and CO₂ emissions. The optional retractable canvas roof creates an even greater sense of freedom by opening to almost 60% of the roof length. An exclusive design incorporates front grille-inspired elements in a gradation pattern.

A 7-inch digital combi-meter – up from 4.3-inch on the previous model – and updated heater control panel bring new technology to the dash. Meanwhile, the centre console has been reshaped to include a new electronic parking brake.

Both centre console and dash feature trims in a contemporary speckled effect on Mid+ grade and an eye-catching marble effect on High grades.

The steering wheel is trimmed with high-quality artificial leather, and includes a colour insert matching the exterior on the High grade. Premium seat finishes include elegant X-pattern embroidery and piping on the Mid+ grade, and perforated SakuraTouch® panels on the High grade.

For added convenience, two USB-C charging ports are included as standard on all grades. Optional features include a new wireless smartphone charger, a digital key, and nanoeX™ technology for improved air quality.

An optional JBL sound system creates a superior listening experience. It is achieved by two full-range speakers in the front doors in combination with 25 mm tweeters on the A pillars. At the rear, a 200 mm subwoofer – large for a compact car like the Aygo X – generates powerful bass and dynamic speaker response as well as clear tone.

An agile, responsive and quiet drive

The Aygo X delivers nimble handling for busy urban streets as a result of the GA-B platform of the Toyota Global New Architecture (TNGA), which provides a low centre of gravity and a highly rigid body.

Suspension, brakes and steering have been updated to achieve a more engaging and responsive drive. A new advanced braking system now includes disc brakes on all four wheels. Steering control systems have been tuned for lighter feel and greater agility in city driving. This is helped by a turning radius of less than five metres.

Rapid response and sharp acceleration performance are assured with Toyota’s full hybrid technology. Dedicated engine tuning creates a linear connection between engine revs and acceleration for a more engaged driving feeling. The downhill braking control supports safer deceleration by detecting changes in inclination and controlling vehicle speed even when the brake is released.

As well as adding excitement to the drive, the hybrid system contributes to a peaceful journey, particularly in all-electric mode. Seven new noise-damping components also make the latest Aygo X quieter and smoother. Dash silencers, bonnet insulation, and an engine underbody cover combine with an updated exhaust system and silencer to reduce driving sound. Mid+ and High grades benefit from further noise reduction measures, including thicker window glass and additional soundproofing throughout the body.

Toyota’s smallest full hybrid

The new Aygo X brings full hybrid power to the A-segment for the first time, extending electrification to the smallest and most accessible vehicle in Toyota’s range, while maintaining its signature condensed crossover character.

The latest Aygo X delivers a more energetic and exciting drive, with higher power and sharper acceleration. Shared with the Yaris and Yaris Cross, the powertrain features a 1.5-litre engine, and it fully replaces the 1.0-litre petrol engine of its predecessor.

The benefits of full hybrid make the new Aygo X an ideal partner for city driving, with class-leading CO₂ emissions of 85 g/km. That ensures it meets the challenge of low emission zones while improved power opens a world of adventure by making longer drives more comfortable.

Overall system power output is increased by 44 DIN hp compared to the previous version, reaching a maximum of 116 DIN hp, delivering a big improvement in terms of driveability and driving dynamics. This makes the Aygo X a more dynamic and responsive car, at ease in all driving environments from cites, to country roads and highways.

Integrating the hybrid components while retaining the Aygo X’s 2,430 mm wheelbase and boot space required innovative packaging solutions. For the first time in a Toyota hybrid, the two stacks of battery cells are positioned alongside each other across the width of the floor in a longitudinal layout under the rear seats. Other Toyota hybrids use a parallel configuration, which requires more lengthwise space. Smart use of the available space also sees the auxiliary battery moved under the boot space without affecting storage capacity.

Introducing the Aygo X GR SPORT

For the first time, a GR SPORT variant of the Aygo X is available, bringing more fun-to-drive sensations and a striking sporty look.

The GR SPORT version takes its name from World Championship-winning TOYOTA GAZOO Racing motorsports teams. Based on the High grade, the Aygo X GR SPORT adds exclusive performance and styling upgrades to reflect its competition-inspired nameplate.

Driving dynamics are sharpened through dedicated tuning of the shock absorbers and coil springs, plus a new wider diameter stabiliser, which combine to deliver precise handling and optimised body roll. Tuned electric power steering also provides a sharper response. Those improvements were specifically engineered to deliver excitement without compromising ride comfort on urban streets.

The Aygo X GR SPORT stands out with its exclusive Mustard bi-tone colour scheme and unique contrasting black bonnet. The distinctive “G-pattern” mesh seen elsewhere in the GR family is integrated in the glossy black front grille, while exclusive new GR SPORT 18-inch alloy wheels create a sporty stance.

Inside, a black and grey theme features piano black decoration, grey accents and GR logo embroidery. The front seats incorporate sophisticated SakuraTouch® and suede-like Dinamica material on the main inserts, along with grey Samara on the bolsters.

Safety and support

Safety is a priority across the Toyota range, and the new Aygo X benefits from a best-in-class safety and driver assistance package, via the upgraded Toyota Safety Sense technology and new hybrid-specific features.

Toyota’s hybrid technology adds a suite of driver assistance to the new Aygo X that optimise efficiency and ensure a smoother, more controlled drive.

Predictive Efficient Drive learns driver behaviour and conditions on routes programmed into the cloud-based navigation system. This information is used by the hybrid system to optimise battery charging and discharge control, in line with the road and traffic conditions.

Extended Regeneration Control contributes to more effective battery charging. When the accelerator is released, engine braking force is increased beyond normal levels to maximise battery charging.

Adaptive cruise control, with smoother braking and acceleration response for a secure driving feel, is activated via steering wheel switch. It also includes an Overtake Protection feature, which prevents unintended overtaking of slower-lane vehicles, while Overtaking Support helps match speed with traffic in the intended lane.

A new millimetre-wave and monocular camera upgrade the Pre-Collision System (PCS) to improve detection of pedestrians, cyclists and crossing traffic at intersections when the vehicle is making a turn. If a collision risk is identified, the system deploys visual and audio warnings, followed by brake assist and pre-collision braking. When the PCS is activated, the new Emergency Steering Assist helps maintain lane position and stability during sudden evasive manoeuvres.

Lane Trace Assist helps the driver stay within their lane and is supported by a Steering Assist function which can correct unintended deviation. For more secure highway driving, Lane Centring operates when adaptive cruise control is engaged to ensure the vehicle remains safely in its lane. When cruise control is not activated, a vehicle sway warning issues an alert if the vehicle is taking an unsteady line.

Additional features include a new speed limiter function, working in cooperation with the enhanced Road Sign Assist, and Automatic High Beam.

A reduced carbon footprint

For customers today, environmental awareness is increasingly influencing vehicle choice, and the hybrid Aygo X delivers excitement, convenience and efficiency to meet those expectations.

Toyota's multi-pathway approach towards carbon neutrality focuses on providing a choice of solutions, regardless of where customers live or their individual circumstances. With the hybrid Aygo X, Toyota expands access to electrification to a wider audience in all vehicle segments.

By adopting a footprint driven design and looking at every stage of vehicle use, production and distribution, Toyota estimates a reduced lifetime carbon footprint of the hybrid Aygo X by 18% compared to the previous generation. The ultra-efficient hybrid powertrain is the largest single factor, alongside use of new materials and efforts to reduce the impact of car production and logistics.

As an example, in-mould colour technology on specific components, whereby colour is applied directly during the injection moulding, is used to achieve an eye-catching effect and to reduce the CO₂ emissions for the coating process, compared to painting.

The use of recycled plastic and fabric for novel seat materials like the premium SakuraTouch® for an animal-free interior also help reduce the vehicle’s carbon footprint.

SakuraTouch® is made from more than 40%** of plant-derived PVC from the by-products of wood kraft pulping and also incorporates cork chip waste from the wine industry and recycled PET, but without compromising durability. This pioneering blend of materials significantly reduces CO₂ emissions during material production by 95% compared to genuine leather.

Furthermore, Toyota Motor Manufacturing Czech Republic (TMMCZ) in Kolin uses renewable electricity while streamlined, smarter parts and vehicle logistics have also contributed.

Toyota hybrid history

The world's first mass-produced hybrid – the Toyota Prius – was launched in 1997. Initially, hybrid technology was primarily deployed in larger-segment models, such as the Camry Hybrid in 2006 and the RAV4 Hybrid in 2016.

Gradually, it was introduced into more compact categories. In the C-segment, the Auris became the first model to receive a hybrid powertrain in 2010, followed by the Toyota C-HR, Corolla and Corolla Cross. In 2012, the Toyota Yaris became our first B-segment model to feature hybrid technology, followed more recently by the Yaris Cross.

With the new hybrid Aygo X, Toyota's entire European line-up is now electrified, covering all segments from the compact A-segment through to large off-road vehicles such as the Toyota Hilux. Since the introduction of the Prius in 1997, Toyota has sold more than 35 million electrified Toyota and Lexus vehicles worldwide.

Production of the Aygo began 20 years ago, in February 2005. The Aygo X, introduced in 2021, marked a shift to a crossover-inspired design, now with over 365,000 units produced.

The new Aygo X Hybrid is produced at TMMCZ in Kolin, Czech Republic, where new materials, streamlined processes and logistics further reduce the plant’s environmental impact**. TMMCZ, with a workforce of around 3,200 and 65% of parts sourced locally, has produced over 2.3 million Toyota vehicles since its foundation in 2002 – including Aygo, Aygo X and Yaris. The plant is also preparing for future battery electric vehicle (BEV) production, reinforcing Toyota’s multi-pathway strategy toward carbon neutrality.

Toyota is committed to achieving carbon neutrality in Europe by 2040, and in all European manufacturing facilities by 2030. TMMCZ continues to advance this goal through energy efficiency, renewable energy adoption, and process innovation.

* 86 g CO₂/km -  Provisional WLTP data, all values subject to final homologation.

** Toyota estimates a reduced lifetime carbon footprint of the new hybrid Aygo X by 18 % compared to the previous generation, according to JATO WLTP Combined CO2, May 2025.

With the lowest CO₂ emissions of any non-plug-in car on the market**, based on projected WLTP data, the new Aygo X provides a perfect combination of accessibility, fun-to-drive, design and advanced safety systems.

Designed and produced in Europe to bring a stylish solution to the demands of urban and suburban life, the Toyota Aygo X is a unique crossover in the A-segment. It takes its name and inspiration from the fun loving Aygo, which has been Toyota’s most accessible car in Europe since its 2005 introduction.

The Aygo X has attracted style conscious drivers looking for a compact and versatile vehicle which is ideal for a busy modern lifestyle and has proved enduringly popular with customers. More than 287,000 units have been sold since hitting Europe’s roads in 2022.

Now the new hybrid Aygo X expands that accessibility by offering the efficiency and flexibility of Toyota’s famous hybrid technology, guaranteeing full usability without compromises.

Toyota’s latest hybrid technology means the new Aygo X has more power and sharper acceleration for a more engaging – and more efficient – driving experience. Its confident stance allows drivers to express a cool urban chic, now strengthened by a distinctive new front grille and modern design.

As well as its nimble performance and modern new style, the hybrid Aygo X achieves the lowest CO₂ emissions of any non-plug-in vehicle on the market, according to projected WLTP data. It also boasts a smaller carbon footprint over the entire vehicle life cycle compared to its predecessor thanks to its efficient powertrain and improvements in production and logistics.

The new Aygo X will go on sale in the first European markets at the end of 2025.

Toyota’s smallest full hybrid

The new Aygo X introduces full hybrid power to the A-segment for the first time, extending electrification to the smallest and most accessible vehicle in Toyota’s range, without compromising its signature condensed crossover look.

The new powertrain, today available in Yaris and Yaris Cross, will fully replace the 1.0-litre petrol engine of its predecessor.

Adapting the Aygo X to accommodate the hybrid components whilst keeping the same 2,430 mm wheelbase and boot space as its predecessor required innovative packaging solutions. For the first time in a Toyota hybrid, the two stacks of battery cells are positioned alongside each other across the width of the floor in a longitudinal lay-out under the rear seats. Other Toyota hybrids are using a parallel configuration, which requires more lengthwise space. Smart use of the available space also sees the auxiliary battery moved under the boot space without affecting storage capacity.

To accommodate the larger hybrid powertrain, the front overhang has been extended by 76 mm, achieved through careful packaging optimisation while preserving the Aygo X’s proportions.

The latest Aygo X delivers a more energetic and exciting drive, with higher power and sharper acceleration, using the same hybrid technology found in the Toyota Yaris.

The benefits of full hybrid make the new Aygo X an ideal partner for modern city driving, with class-leading CO2 emissions of 86 g/km*. That ensures it meets the challenge of low emission zones whilst improved power opens a world of adventure by making longer drives more comfortable and stress free.

Overall system power output is increased by 44 DIN hp compared to the previous non-hybrid version, reaching a maximum of 116 DIN hp* and giving the Aygo X the agility desired for dynamic urban driving, with zero to 100 km/h acceleration in under 10 seconds.

The Aygo X has nimble handling for busy urban streets thanks to the GA-B platform of the Toyota Global New Architecture (TNGA) and the low positioning of the hybrid battery, which brings a low centre of gravity and a highly rigid body. A turning radius of 4.7 metres is ideal for manoeuvring with confidence in confined spaces.

As well as being more exciting and responsive to drive, the latest Aygo X is now quieter and smoother to ride for all passengers thanks to new noise damping components. Dash silencers, bonnet insulation and engine underbody cover combined with an updated exhaust system and silencer to create a peaceful journey. On higher grades, an even more serene ride comes via other noise reduction measures, including thicker window glass and additional sound proofing throughout the body.

Safety is a priority for all Toyotas, large and small, so the new Aygo X also benefits from comprehensive safety and driver assistance package, as a result of Toyota Safety Sense technology. This includes enhanced Pre-Collision System, Lane Trace Assist and Road Sign Assist features, as well as new Emergency Driving Stop System and Proactive Driving Assist. For the first time on an Aygo X, Toyota Safety Sense benefits from over the air updates to ensure the latest protection.

Stand-out compact SUV design

The Aygo X’s impulsive, “ready to go” attitude is updated for the latest version with a stylish all-new front design that displays an advanced, high-tech approach whilst emphasising its compact SUV identity.

A new hood, new headlamps and new front grille create a stronger stance and the impression of a low centre of gravity. That stance is enhanced by 17- or 18-inch alloy wheels, depending on the grade, and black flared wheel arches.

Greater sophistication is achieved by moving the shut line of the bonnet forward. That creates a more premium feel, further emphasised by moving the turn indicators to a more discrete and modern location in the mirrors.

The optional bi-tone colour scheme boldly adds to the car’s dynamic presence, with black extending seamlessly from the roof across the rear and down to the side sills while refined exterior colour options draw inspiration from a ‘mellow spice’ concept, expressed through the distinctive Cinnamon, Jasmin, Tarragon, and Lavandula palettes. An exclusive Canvas roof style, which incorporates front grille-inspired elements in a unique gradation pattern, is also introduced as an option on higher grades.

Despite its compact external dimensions, the new Aygo X maximises interior space with a high driving position for superior visibility. Four passengers can sit in comfort, and there is space to carry anything from everyday essentials to larger luggage, thanks to the 231-litre boot capacity.

A renewed, clean interior design elevates experience which is more enjoyable, convenient and connected. A new 7-inch digital combi-meter and heater control panel create a more sophisticated, modern look, while an electronic parking brake comes as standard on all grades, as do two USB-C charging ports. A new wireless smartphone charger, a digital key, powered folding mirrors, and nanoeX™ technology for improved air quality are also available on higher grades.

Introducing the Aygo X GR SPORT

For the first time, a GR SPORT variant of the Aygo X is introduced, bringing a more engaging drive and striking sporty look.

The GR SPORT version, taking its name and inspiration from World Championship-winning TOYOTA GAZOO Racing motorsports teams, stands out strongly in the exclusive Mustard bi-tone colour scheme paired with a striking black hood for an energetic and eye-catching look.

The already bold Aygo X front grille gains the distinctive and exclusive “G-pattern” mesh seen elsewhere in the GR family, as well as unique GR SPORT alloy wheels. Inside the cabin, black and grey accents, plus GR logo embroidery, contribute to a sporty feeling.

The Aygo X GR SPORT is more fun to drive, too, after dedicated tuning of the shock absorbers and coil springs which deliver enhanced handling and optimised body roll, while tuned electric power steering gives a sharper response. Those improvements were specifically engineered for an exciting driving experience with no impact for ride comfort on urban streets.

A reduced carbon footprint

For modern customers, environmental awareness is increasingly motivating their choice of vehicle, and the hybrid Aygo X is created to provide excitement, convenience and efficiency to meets those needs.

Toyota's multi-pathway approach towards carbon neutrality focuses on providing a choice of solutions, regardless of where customers live or their individual circumstances. With the new hybrid Aygo X, Toyota opens a gateway to electrification for a wider audience in all vehicle segments.

By adopting a footprint driven design and looking at every stage of vehicle use, production and distribution, Toyota estimates a reduced lifetime carbon footprint of the new hybrid Aygo X by 18 %* compared to the previous generation. The ultra-efficient hybrid powertrain is the largest single factor, alongside use of new materials and efforts to reduce the impact of car production and logistics.

As an example, in-mould colour technology on specific components, whereby colour is applied directly during the injection moulding, is used to achieve an eye-catching effect and to reduce the CO2 emissions for the coating process, compared to painting.

Also contributing to a reduced carbon footprint is the use of recycled plastic and fabric for novel seat materials like the premium new SakuraTouch® for an animal-free interior.

SakuraTouch is made from more than 40%*** of plant-derived PVC from the by-products of wood kraft pulping, and also incorporates cork chip waste from the wine industry and recycled PET, but without compromising durability. This pioneering blend of material significantly reduces CO2 emissions during material production by 95% compared to genuine leather.

Furthermore, Toyota Motor Manufacturing Czech in Kolin, which produces the Aygo X, uses renewable electricity, while streamlined, smarter parts and vehicle logistics have also contributed.