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                    <title><![CDATA[Newsroom Toyota Europe]]></title>
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                    <pubDate>Mon, 11 Sep 2023 15:20:03 +0200</pubDate>
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                        <title><![CDATA[Newsroom Toyota Europe]]></title>
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                        <title>Toyota reveals hydrogen fuel cell electric Hilux prototype</title>
                        <link>https://newsroom.toyota.eu/toyota-reveals-hydrogen-fuel-cell-electric-hilux-prototype/</link>
                        <guid>https://newsroom.toyota.eu/toyota-reveals-hydrogen-fuel-cell-electric-hilux-prototype/</guid><pp:caseid>587734</pp:caseid><pp:summary><![CDATA[<ul><li><span><strong>Development project delivers the first prototype of a hydrogen fuel cell electric Hilux</strong></span></li><li><span><strong>Project reflects Toyota’s wider European strategy to accelerate development of hydrogen fuel cell solutions to deliver carbon neutrality across the region</strong></span></li></ul>]]></pp:summary><pp:boilerplate><![CDATA[<p><span><strong>Toyota Motor Europe NV/SA </strong>(TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit </span><a href="https://newsroom.toyota.eu/facts--figures/"><span>Facts & Figures (toyota.eu)</span></a><span> and </span><a href="http://www.toyota-europe.com"><span>www.toyota-europe.com</span></a><span>.</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.</span></p><p><span>Toyota views hydrogen as one of the key building blocks towards carbon neutrality, using fuel cell technology for mobility and in the wider economy beyond transport. As a hydrogen frontrunner, Toyota’s advanced fuel cell technology is already integrated into passenger cars, buses, trucks, trains, marine and stationary applications for a range of business customers and other OEMs. To meet growing demand in the region, TME started producing its 2nd generation compact fuel cell modules in Europe in January 2022. In terms of infrastructure, Toyota's long-term vision is to establish 700bar as a standard for fuel cell electric vehicles and products.</span><span style="margin:0px;padding:0px;"> &nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p><span><strong>Burnaston, 05 Sep 2023</strong> -<strong> </strong>Toyota has reached another milestone in its progress towards a zero carbon future with the unveiling of a prototype hydrogen fuel cell electric Hilux. Its debut is a further demonstration of the broad scope of Toyota’s multi-path strategy for achieving carbon-free mobility, applying different powertrain solutions – hybrid electric, plug-in hybrid electric, battery electric and fuel cell electric – to suit different user needs and operating environments worldwide.</span></p><p><span>The ground-breaking pick-up was revealed at Toyota Manufacturing UK’s vehicle plant in Derby, England, where it has been developed in a joint project with consortium partners, supported by UK Government funding. Hilux is a global icon of the Toyota brand with a reputation for exceptional reliability and durability. The development project has explored how these qualities might be maintained while adopting a new fuel cell electric zero emission powertrain.</span></p><p><span><strong>Vehicle profile</strong></span></p><p><span>The new powertrain uses core elements from the Toyota Mirai hydrogen fuel cell electric sedan – technology that has proved its quality in almost 10 years of commercial production. When driven, the fuel cell produces no tailpipe emissions other than pure water.</span></p><p><span>Hydrogen is stored in three high-pressure fuel tanks, giving the prototype Hilux an expected driving range of more than 600 km – significantly further than might be achieved with a battery electric system. The hybrid battery, which stores electricity produced on-board by the fuel cell, is positioned in the rear load deck, avoiding loss of cabin space.</span></p><p><span><strong>Project history</strong></span></p><p><span>The project began in early 2022 with a feasibility study undertaken by TMUK and Toyota Motor Europe. Funding was subsequently gained from the UK Government through the Advanced Propulsion Centre, a non-profit organisation supporting the development of cleaner technologies and new mobility concepts. This enabled the start of an intense design and development programme from 1 July 2022, with consortium partners Ricardo, ETL, D2H<strong> </strong>Advanced Technologies, Thatcham Research and additional support from Toyota Motor Corporation (TMC).</span></p><p><span>Prototype construction began on June 5 this year, working to Toyota Production System principles in a dedicated area within the TMUK facility. The first vehicle was completed just three weeks later, the first of 10 that will be built by the end of this year. These will undergo rigorous testing to ensure safety, dynamic performance, functionality and durability meet the high standards required of a production model.</span></p><p><span>The project has enabled TMUK members to develop and apply new skills relating to fuel cell electrified vehicles and hydrogen system components. The consortium members have also all played key roles in the initial phase of the programme. Ricardo has supported preparations for the prototype build, carrying out design and development tasks and confirming the complete manufacturing process in parallel with teams at TMUK.&nbsp; Ricardo will undertake complete evaluation of the vehicle over the coming months, prior to a decision on a potential production model being introduced in the second half of this decade.</span></p><p><span><strong>About the consortium members</strong></span></p><p><span><strong>Toyota Motor Manufacturing UK (TMUK</strong>) produces Corolla Hatchback, Touring Sports and Commercial models at its production centre in Burnaston, Derbyshire, and hybrid engines at its facility in Deeside North Wales. TMUK began production in 1992 as Toyota’s first fully owned manufacturing business in Europe and went on to become the company’s first location for hybrid electric vehicle manufacturing outside Japan. To date, Toyota has invested more than £2.75 billion in its UK manufacturing operations; TMUK currently employs more than 3,000 people and supports many further jobs in its extensive UK supplier network.</span></p><p><span><strong>Ricardo</strong> is a global strategic engineering and environmental consultancy specialising in the transport, energy and scarce resources sectors. Ricardo has supported the technical integration of the fuel cell components into the Hilux chassis.</span></p><p><span><strong>ETL</strong> (European Thermodynamics) is committed to delivering high-integrity thermal solutions through excellence in design and innovation. ETL has studied reversible and multi fan arrangements.</span></p><p><span><strong>D2H Advanced Technologies</strong> provides high-technology engineering services in simulation, modelling, aerodynamics, thermodynamics and design for motorsport and other high-performance industries. D2H has completed CFD analysis to highlight where improvements could be made.</span></p><p><span><strong>Thatcham Research, </strong>the automotive risk intelligence company dedicated to understanding the opportunities and risks of new vehicle technology, supported the project through the provision of sustainable repair consultancy and the preparation of hydrogen training for the repair market.</span></p>]]></description><category><![CDATA[corporate,fuel cell,fuel cell electric vehicle,hydrogen,hilux,concept,2020 hilux,2023 prototype hfce Hilux,fuel_cell]]></category>
            <pubDate>Tue, 05 Sep 2023 01:01:00 +0200</pubDate>
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New hydrogen-powered Toyota Hilux at the company’s Burnaston factory, Derbyshire.


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                        <title>New prius the rebirth of the pioneer</title>
                        <link>https://newsroom.toyota.eu/new-prius-the-rebirth-of-the-pioneer/</link>
                        <guid>https://newsroom.toyota.eu/new-prius-the-rebirth-of-the-pioneer/</guid><pp:caseid>220424</pp:caseid><description><![CDATA[The introduction of the all-new fourth generation Prius marks a further advance in the history and achievements of Toyota's hybrid power technology.</p><p><p>The new model builds on the strengths and achievements of its predecessors and is set to establish new benchmarks in fuel economy, emissions and efficiency. Each successive Prius has delivered improvements in these areas, but the new model is aiming to make the biggest leap yet in performance, with a target of improving CO<sub>2</sub> emissions by 18 per cent*.</p><p>This achievement is only one aspect of a product that has evolved to acquire new capabilities and greater driver appeal. Powered by a new generation of Toyota's full hybrid powertrain, the new Prius marks significant advances in highway fuel economy and provides a much more rewarding driving experience. Acceleration is smoother and more responsive, and, at higher speeds, is quieter and has a more linear feel that is better aligned to engine speed.</p><p>The new car's dynamic capabilities are rooted in the use of the first Toyota New Global Architecture (TNGA) platform. At a stroke, this endows the car with a lower centre of gravity for improved handling response and stability. It also gives the designers a freer hand to craft a car that has richer visual appeal, with lower lines overall and a more athletic profile. TNGA also helps define the "peace-of-mind" interior, with its excellent packaging, driving position and comfort. Load space is also improved thanks to the use of a smaller, more energy-dense hybrid battery and a new double wishbone rear suspension system — features which do not intrude in trunk capacity.</p><p>The Prius remains Toyota's technological ambassador, a showcase for new, relevant technologies that raise levels of safety, convenience, performance and comfort.</p><p>Safety remains a priority, with the TNGA chassis optimised for excellent impact performance. The scope of the Toyota Safety Sense package is extended in the new Prius with addition of radar-managed Adaptive Cruise Control and a Pedestrian Detection function for the Pre-Crash Safety system.</p><p>The full hybrid powertrain has undergone extensive revisions to improve efficiency, reduce weight and sharpen performance. Detailed design changes to the engine have achieved more than 40 per cent thermal efficiency — world-best performance for a gasoline unit. Other hybrid system components have been made more compact and have been repositioned for optimum packaging, further contributing to the car's lower centre of gravity. The new nickel-metal hydride hybrid battery is more compact while its durability and charging performance have been significantly improved.</p><p>In combination, these changes and innovations confound the popular notion of what an eco-car should be like to drive and to look at. The new Prius demonstrates the genuine rewards that remain to be enjoyed from Toyota full hybrid technology, advantages that will steadily feed through to new generations of other Toyota hybrid models.</p><p><b>Prius Heritage</b></p><p>In 1997 the original Toyota Prius was launched with the declaration "just in time for the 21st century". As the world's first mass-produced hybrid-powered car, it was true to the Latin roots of its name in being ahead of its time.</p><p>That first car was a small four-door sedan, powered by a new hybrid system featuring a combination of 1.5-litre VVT-i Atkinson cycle gasoline engine and 33 kW electric motor. Headline efficiency figures were 120 g/km CO<sub>2</sub> emissions and an average 5.1 l/100km fuel consumption. This initial package was comprehensively redesigned and improved in the second generation model in 2003, with considerable gains in power and efficiency, plus a larger, more stylish, comfortable and practical hatchback design. The improved hybrid system adopted a hybrid battery pack that was smaller and lighter and offered a higher energy density. The fuel economy improved by 15 per cent to 4.3 l/100km and CO<sub>2</sub> levels fell to a new low of 104 g/km.</p><p>The current Prius made its debut in 2009, delivering an even stronger combination of power and efficiency. The hybrid system's output was now more than a third greater than in the original model, while at the same time CO<sub>2</sub> emissions had fallen by a quarter and fuel consumption was 23 per cent better.</p><p>The first generation Prius created the hybrid vehicle market, the second generation raised the model's popularity with a more advanced image, and the third generation secured mass-market success, helping Toyota progressively roll out hybrid power into its mainstream model ranges.</p><p>In its first 18 years, the Prius has reshaped the motoring landscape, bringing hybrid technology into the mainstream market and helping focus the attention of industry and consumers on how cars can be made cleaner and more efficient. The way in which people have come to understand, appreciate and adopt Toyota hybrid power is witnessed by more than eight million cumulative sales of Toyota hybrids worldwide since 1997, including more than 3.5 million Prius. The growth rate has accelerated in line with the technology's higher visibility and the availability of an increasing range of vehicles covering different market segments. The fourth generation Prius will add further impetus to hybrid's market appeal, achieving its strongest environmental performance yet, while delivering much improved styling and driving dynamics.</p><p>Toyota's experience with the Prius has been central to its development of hybrid as a foundation technology for alternative powertrains, not just with conventional gasoline and diesel engines, but with biofuels and hydrogen fuel cells as well. The basic technical premise that gave Toyota its breakthrough with Prius continues to support development of new mobility solutions, from the all-electric urban i-Road to Mirai, Toyota's first hydrogen fuel cell saloon.</p><p><b>The Market</b></p><p>The new car market has changed greatly in the 18 years since Toyota introduced the original Prius and set in motion its hybrid technology programme. Growing awareness of environmental issues and the need to protect natural resources have not only shifted people's perceptions of how a vehicle should perform, they have been reinforced by national and international legislation requiring manufacturers to reduce vehicle emissions.</p><p>These changes have helped Toyota hybrids establish themselves in markets worldwide and have also given impetus to other manufacturers in the development of rival hybrid systems and other alternatives to conventional gasoline and diesel engines, such as all-electric vehicles and plug-in hybrids.</p><p>Hybrid has become Toyota's key competitive advantage, the principal quality that differentiates it from other manufacturers and which gives it a specific strength in the marketplace. This is reflected in the fact Toyota hybrids make up more than 50 per cent of all the alternative powertrain vehicles sold in Europe — more than all the other hybrids, plug-in hybrids and electric vehicles combined.</p><p>The way in which hybrid has become a driver for Toyota's success in Europe's core new car market segments is evidenced by sales figures for 2014 which show hybrids accounted for 55 per cent of all Auris sales and 33 per cent of Yaris sales. Furthermore, hybrid is bringing more new customers to Toyota, with these models attracting significantly high levels of conquest sales from other brands — up to 63 per cent for Yaris Hybrid and 51 per cent for Auris Hybrid.</p><p>Toyota believes hybrid's market potential will increase further, with more people taking up the technology as the emissions performance of conventional gasoline and diesel engines come under closer scrutiny and legislative control. At the same time, more manufacturers are following Toyota by introducing their own hybrid models, increasing competition and giving customers a wider choice.</p><p>Toyota will continue to enjoy the advantage of offering a full hybrid system, in which the electric motor can operate independently of the petrol engine. This allows the car to be driven in all-electric EV mode when possible, with zero fuel consumption and zero tailpipe emissions. These benefits are not available in "mild" hybrid systems, in which the electric motor can be used only to support the performance of a gasoline or diesel engine.</p><p>Toyota believes that continuous improvement of its full hybrid technology will enable it to strengthen its market position, ahead of the wider uptake of alternatives such as plug-in hybrids, electric vehicles and fuel cell vehicles. Key challenges in securing this growth are to strengthen environmental performance while increasing the attractiveness of hybrids as desirable cars that are fun to drive. These qualities are fundamental to the new Prius, which sets new benchmarks for environmental performance while making a stronger emotional connection with customers through improved styling, quality and driveability.</p><p><b>THE THREE PILLARS OF THE NEW PRIUS </b></p><p>The new Prius is founded on outstanding hybrid technology, delivering unprecedented efficiency and environmental performance. But beyond these credentials it embraces stronger emotional and performance qualities that give it wider and greater appeal to customers who appreciate eye-catching, original styling, high levels of sensory quality, practicality and a driving experience that is genuinely fun and rewarding.</p><p>The realisation of these qualities in the new Prius is based on three pillars: the Toyota New Global Architecture, design and styling, and a new generation full hybrid system.</p><p>Toyota's First TNGA Platform</p><p>The new Prius is the first model to use a Toyota New Global Architecture (TNGA) platform. This plays a defining role in the car's essential fun-to-drive quality, giving new Prius a lower centre of gravity compared to the current model, which in turn allows for an improved driving position.</p><p>It makes a significant contribution to improved driving dynamics — beyond what might be expected of an eco-car. This quality is further supported by a body that is 60 per cent more rigid than before thanks to extensive use of high-strength steels and additional reinforcement to the centre pillars' lower structure and the panel connection. The result is superior, direct and responsive handling, without having to use firmer suspension settings.</p><p><b>Double wishbone rear suspension</b></p><p>The new double wishbone rear suspension plays a significant part in this, producing one-third the level of shock when driving on uneven roads compared to the current Prius. To achieve better handling with more direct response, the front MacPherson strut suspension has been revised with an increase in the incline angle of the shock absorbers and the use of slant bearings.</p><p>The chassis is fully able to harness the more responsive acceleration provided by the new full hybrid system. Greater stability is maintained, body roll is much reduced in high-speed lane changes and performance is smoother on rough surfaces. On winding roads, new Prius holds easily to the driver's intended line and there is outstanding straight-line stability when driving at speed.</p><p><b>Improved safety with TNGA</b></p><p>Safety is a key consideration in the development of the new TNGA platforms, not just in terms of secure, stable handling, but also in improving the driver's vision. The view from the steering wheel of new Prius is significantly wider and deeper than in the current model and rearward vision is improved by the wider curve of the rear glass.</p><p>The platform has been optimised for excellent performance in independent international crash testing, including Euro NCAP.</p><p><b>Styling and Design</b></p><p>New Prius is not simply "another green car," its design and high quality throughout give it greater emotional appeal and a powerful, desirable presence, underpinned by the fundamental strengths of the new TNGA platform. As Toyota's most advanced car, it is appropriate that it is an image leader and the intention has been to produce a design that makes an immediate impact.</p><p>The car's new low-slung stance — made possible by the TNGA platform — suggests an excellent driving performance, supported by a distinctive new body silhouette that is both athletic and aerodynamically efficient. The result is a "human-tech" design with strong emotional quality, fully exploiting the opportunity presented by the car's lower centre of gravity.</p><p><b>Exterior</b></p><p>The design theme for the new Prius has been to capture in the contrast created between the rich curves and hard surfaces of the bodywork. The result is a new form that stands out with its smooth yet sharp use of lines.</p><p>The frontal design is true to Prius's heritage in making the Toyota emblem a strong focal point, but it also makes an impactful visual statement about its more advanced design and performance with a much lower hood height. New headlights have permitted slimmer, more striking headlamp units to be designed and these combine with an intricate but unfussy treatment of the fog lights and air intakes to give the car a distinctive and intelligent appearance</p><p>In profile, the Prius displays a silhouette that is lower and more athletic. The TNGA platform has allowed for significant reduction in height in key areas to create a lower, more dynamic appearance. The overall height has been reduced by 20 mm compared to the current Prius, to 1,470 mm. The peak of the roof has been moved forward, and the belt line has been dropped, emphasising the car's stronger dynamic qualities. The new model retains the 2, 700 mm wheelbase of the current Prius, but is 60 mm longer overall at 4,540 mm. It is also 15 mm wider at 1,760 mm.</p><p>New Prius has a unique aerodynamic treatment to the rear section of the roof, which supports the clean flow of air over and away from the vehicle. The new TNGA platform is also designed for the smoothest possible airflow beneath the car. In combination, the car's low wind resistance features secure a world-class coefficient of drag.</p><p>The rear end design flows strongly from the rear spoiler down through the bumper, with the wheel placement further emphasising the car's firmly planted stance. The slim, striking combination lamps have been moved to the outer edge of the car, following a sharp angle that is accentuated by the distinctive, unbroken line of the red LED tail lights.</p><p>Toyota has produced a vibrant colour palette for new Prius with seven exterior finishes available, including a new shade, Emotional Red.</p><p><b>Interior</b></p><p>"Peace of mind" is the theme for the cabin, which is designed to be a welcoming, quiet and comfortable space, with a dashboard that wraps gently around the driver and which flows almost seamlessly into the door panels. The number of different parts that make up the instrument panel has been reduced, for example the piano black section is now a single unit. This creates a strong visual contrast with the areas of the dashboard and door panels, finished in a high-quality white material that is soft to the touch and scratch-resistant.</p><p>The fine attention to detail can be seen in elements such as the air vents, while the high ergonomic quality extends to intuitive positioning and range of adjustment of the seats. The high sensory quality of the interior is further emphasised by a pleasingly tactile leather steering wheel trim. Two interior colour choices have been created for the new Prius — cool grey and black. Overall the cabin environment is light and spacious.</p><p>Quietness has always been a distinguishing characteristic of Toyota's hybrid vehicles and the new Prius provides a cabin environment that exudes a genuine sense of luxury in exceptionally low levels of noise, vibration and harshness. New Prius's improved ride is further supported by a new front seat design that provides more comfort and wraparound support.</p><p><b>New Hybrid System</b></p><p>The New Prius heralds the next generation of Toyota's signature hybrid powertrain. This new family of powertrains builds on the two pillars that have made Toyota hybrids popular with drivers across the globe: on the one hand their fuel efficiency, and on the other the relaxed and carefree drive that they provide.</p><p>Toyota has focused its efforts on making this next generation of hybrids even easier and more intuitive to drive. They have been set up so that they give a natural, immediate, but smooth response to any accelerator pedal input. Refined and confident, they deliver the right level of performance.</p><p>But of course, fuel economy has been improved as well. The new hybrid systems will come in a more compact package, that is lighter in weight and lower in cost. This new generation will reflect significant advances in battery, electric motor and gasoline engine technologies.</p><p>The batteries will offer higher energy density, which means more output from units of the same dimensions and weight.</p><p>The electric motors will be smaller in size, yet also provide a better power-to-weight ratio.</p><p>And the thermal efficiency of the gasoline engine — at 38.5 per cent already very high on the current Prius — is increased to more than 40 per cent — a world's best for a gasoline unit.</p><p>As a result, applied to the new Prius, this new hybrid system targets an 18 per cent* improvement in fuel efficiency compared to the current car .</p><p><b>PRIUS: TOYOTA'S HIGH-TECH AMBASSADOR</b></p><p>The Prius has always provided a reference point for Toyota's development of useful, intuitive high-tech features and that remains true for the fourth generation model, which benefits from a number of innovations that support safety, convenience and better, more sophisticated HMI (Human Machine Interface) performance.</p><p>New Prius Chief Engineer Koji Toyoshima explains: "Prius is the ambassador for Toyota technology, a brand vector pulling hybrid sales of our core models."</p><p><b>Toyota Safety Sense with additional functions</b></p><p>The new Prius will make a significant advance in active and preventive safety measures with the adoption of Toyota Safety Sense. This package of safety features will be further extended in the new Prius with the addition of radar-governed Adaptive Cruise Control and a pedestrian recognition capability in the Pre-Collision Safety system.</p><p>In the current Prius range, only around two per cent of vehicles are sold with the Pre-Crash Safety system. In the new Prius this is one of the standard features of Toyota Safety Sense, together with Lane Departure Alert, Automatic High Beam and Road Sign Assist.</p><p><b>Extra sensors for safety and convenience</b></p><p>The technologies Toyota has developed for successive generations of the Prius have always served a clear purpose. This continues in the new model with an increase in the number of sensors to provide the driver with more comprehensive information, improving safety and convenience. In effect, new Prius becomes a driver's sixth sense, recognising and anticipating things they might not notice themselves.</p><p>* According to New European Cycle (NEDC)</p><p></p><p>]]></description><category><![CDATA[corporate,Toyota,Frankfurt,2015,Prius,RAV4,HYBRID,C-HR,concept,Safety,Sense]]></category>
            <pubDate>Tue, 15 Sep 2015 01:00:00 +0200</pubDate>
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                        <title>Toyota at frankfurt </title>
                        <link>https://newsroom.toyota.eu/toyota-at-frankfurt/</link>
                        <guid>https://newsroom.toyota.eu/toyota-at-frankfurt/</guid><pp:caseid>220395</pp:caseid><description><![CDATA[Brussels, September 1st 2015</p><p>At the forthcoming IAA motor show in Frankfurt (Press day September 15-16, Public days September 19-27<sup>th</sup>), two dominant themes will shape the Toyota stand. One is the relentless expansion of Toyota's hybrid line-up. The other is the continuation of the roll-out and democratisation of the Toyota Safety Sense active safety technology.</p><p>The unmistakable star of the Toyota display will be the new Prius, which celebrates its motor show World-Premiere at Frankfurt. But the show also marks the European Premiere of the new RAV4 Hybrid, and the global debut of the second TOYOTA C-HR Concept hybrid crossover.</p><p>As Toyota continues the roll-out of Toyota Safety Sense across its range, the second iteration of the system premieres at Frankfurt, with Pedestrian Recognition and Adaptive Cruise Control being added to system's existing features<a href="#_ftn1" name="_ftnref" title="">[1]</a>. <p>The Toyota Press Conference takes place at 12:45 on Tuesday September 15<sup>th</sup>, on the Toyota stand in Hall 8.</p><p><hr align="left" size="1" width="33%" /></p><a href="#_ftnref" name="_ftn1" title="">[1]</a> Pre-Collision System, Lane-Departure Alert, Road Sign Assist and Automatic High Beam]]></description><category><![CDATA[corporate,Toyota,Frankfurt,2015,Prius,RAV4,HYBRID,C-HR,concept,Safety,Sense]]></category>
            <pubDate>Mon, 31 Aug 2015 18:00:00 +0200</pubDate>
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                        <title>New Toyota concept to hint at next sports car</title>
                        <link>https://newsroom.toyota.eu/2019-new-toyota-concept-to-hint-at-next-sports-car/</link>
                        <guid>https://newsroom.toyota.eu/2019-new-toyota-concept-to-hint-at-next-sports-car/</guid><pp:caseid>324502</pp:caseid><description><![CDATA[<p>Brussels - The 2011 Geneva motor show will mark the premiere of a new evolution of the FT-86 sports concept vehicle presented for the first time at the 2009 Tokyo motor show. The FT-86 II concept will give the clearest indication yet of the final design for Toyota's next sports car. Toyota has over 50 year-long history of creating exciting sports cars, and this new concept embodies the company's reborn passion for sports car driving.</p>]]></description><category><![CDATA[toyota news,concept,2011 geneva,2011 concept ft-86 II]]></category>
            <pubDate>Wed, 26 Jan 2011 00:49:00 +0100</pubDate>
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                <pp:imageOriginal>https://content.presspage.com/uploads/1523/ft-86-ii-concept-01-gms-2011-255913.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[2011 Toyota FT-86 II Concept]]></pp:imageTitle></item></channel>
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