The cars are available in a new KINTO mobility station located at the KTH Royal Institute of Technology in Stockholm, and as all other KINTO-cars, bookable via the KINTO-mobile app.

KINTO is part of Toyota’s global vision to provide all kinds of services related to the mobility of people, all around the world. KINTO Europe, established on 1st of April, was the latest step in the journey from mobility as a project to mobility as a business, with a view of truly delivering ‘Mobility for All’. In Europe, KINTO is already active in 10 countries: Germany, Italy, France, Spain, UK, Denmark, Sweden, Norway, Poland, Portugal and is expanding quickly.

Toyota Mirai was first introduced in 2014 in Japan and has been available in Europe since 2016. The second generation Mirai was launched in Europe earlier this year and is equipped with Toyota’s latest fuel cell technology, making it lighter, more compact, more efficient and even cheaper than before. Johan Lundbland comments:

In addition to hosting Full Service Lease activities, KINTO Europe GmbH will also accommodate other KINTO-branded mobility services developed by Toyota. KINTO Europe will oversee services such as car subscriptions, car sharing, car-pooling and multi-modal solutions, tailored to suit businesses, organizations, cities and private individuals.

Towards mobility as a business

As Toyota transitions from being a car manufacturer to becoming a mobility company, KINTO is leading the way to grow the company’s total European business by adding new and innovative mobility services to its core business of manufacturing, selling cars and providing a memorable customer experience. Toyota’s European strong retailer network will continue to play a key role in the ongoing shift from ownership to on-demand usership. Evolving into Mobility Service Providers, they will be uniquely positioned to meet customers’ mobility needs.

KINTO entities in five main European markets

The roadmap includes market by market deployment of KINTO-branded services across Europe. In order to consolidate these ambitious expansion plans and implement the appropriate levels of local mobility services, the company’s five main markets have either established their own dedicated KINTO organisations either they are in the process of registering: KINTO España S.L. (Spain), KINTO Italia SpA (Italy), KINTO Deutschland GmbH (Germany) and KINTO France SAS (France). KINTO UK already exists since mid-last year, after the business acquired Inchcape Fleet Solutions (IFS).

KINTO footprint in Europe

After launching the mobility brand early 2020, moving Europe’s mobility services under KINTO Europe is the latest step in the journey from mobility as a project to mobility as a business, with a view of truly delivering ‘Mobility for All’. KINTO is part of Toyota’s global vision to provide all kinds of services related to the mobility of people, all around the world. In Europe, KINTO is already active in nine countries: Germany, Italy, France, Spain, UK, Denmark, Sweden, Norway, Portugal and is expanding quickly.

KINTO will be offering six services:

• KINTO One - all-inclusive leasing service
• KINTO Flex - flexible vehicle subscription service
• KINTO Share – car sharing services, from corporate to public and residential customers
• KINTO Ride – ride-hailing service
• KINTO Join - corporate car-pooling solution for employees
• KINTO Go - multi-modal aggregator, coordinating services such as journey planning, public transport ticketing and parking.

All services will be supplemented by KINTO Protect, a range of mobility focused insurance, warranty and restitution products provided by Toyota Insurance Services (TIS).

KINTO – as in ‘Kintoun’

The KINTO mobility brand has been established as a distinct and dedicated brand to connect and engage with a younger and wider group of customers. KINTO is derived from the Japanese word Kintoun or Flying nimbus, a cloud which provides on-demand transportation for a famous animated character in Japan. Just like Kintoun, KINTO wants to be available every time a customer looks for easy and clever ways to move around, whenever, wherever.

Outline of KINTO Europe

(*) Toyota Fleet Mobility GmbH, established on 4 October 2018, was re-named to KINTO Europe GmbH on 1 April 2021.