Brands and model performance

Toyota sold 1,099,782 passenger cars and commercial vehicles in 2023, an increase of +7% year-on-year. The brand’s top sellers were Yaris range, Corolla range, Toyota C-HR, Aygo X and RAV4 which together represented 76% of total brand sales. Total sales of Toyota electrified models reached 755,005, an increase of +11% year-on-year. Sales of the bZ4X, Toyota’s first battery electric SUV on a dedicated eTNGA platform reached 19,606 vehicles during this period. The brand’s sales momentum is set to continue in 2024 as deliveries of the new Toyota C-HR ramp up in the first quarter of 2024.

Toyota Professional achieved a record 140,062 sales in 2023 an increase of +18% year-on-year.The portfolio now offers includes electrified options on all models and battery electric vehicles account for 14% of total sales for the PROACE and PROACE CITY family which is expanding with the addition of the new large-sized PROACE MAX. Further volume growth is anticipated this year as the launch of the new Hilux Hybrid 48V is set to expand the iconic Toyota Hilux range. Toyota Professional’s dedication to customer care will be boosted by the rollout of an all-new retail concept for the 250 existing Toyota Professional centres at dealerships with plans to extend to 500 centres to support the ambition to exceed 180,000 sales by 2025.

Lexus experienced rapid growth in 2023 selling a total of 73,637 vehicles, an increase of +46% year-on-year. Its electrified sales mix accounted for 87% of total sales and almost 100% in West Europe. Lexus’ accelerated sales growth stems from the brand’s strong offensive in the D-E Premium SUV segment, providing a choice of hybrid, plug-in hybrid and battery electric powertrains across three models: NX (+47% sales year-on-year and +50% for PHEV version), RZ (newly introduced) and RX (+44% year-on-year). New generation RX sales have increased +45% year-on-year with its plug-in version at 33% of the model’s total sales mix. The brand’s is targeting further growth in 2024 with strong demand for the all-new flagship luxury mover LM and the highly anticipated launch of Lexus’ first ever urban crossover, LBX, in early 2024.

TME highlights January- December 2023:

·       Total sales: 1,173,419 (+9% year-on-year)

·       Total electrified sales: 819,444 (+14% year-on-year)

·       Total electrified mix: West Europe: 75% - East Europe*: 42% - TTL: 70%

Toyota highlights January- December 2023:

·       Toyota sales:1,099,782 (+7% year-on-year)

·       Top sellers: Yaris Cross (195,569); Corolla range (181,094); Yaris (166,925); C-HR (117,552); Aygo X (90,582); RAV4 (87,582)

·       Total electrified sales: 755,005 (+11% year-on-year)

·       Top electrified: Yaris Cross Hybrid (186,047); Corolla Hybrid (142,047); Yaris Hybrid (134,898); Toyota C-HR Hybrid (117,137); RAV4 Hybrid/Plug-in Hybrid (80,357)

·       Toyota Professional  sales: 140,062 (+18% year-on-year)

·       Electrified mix: West Europe: 75%, East Europe*: 42% - TTL: 70%

Lexus highlights January- December 2023:

·       Total Lexus sales: 73,637 (+46% year-on-year)

·       Top sellers: NX (25,709); UX (18,747); RX (15,529)

·       Total electrified sales: 64,439 (+58% year-on-year)

·       Top electrified: NX Hybrid/Plug-in Hybrid (24,750); UX Hybrid/EV (18,011); RX Hybrid/Plug-in Hybrid (11,869)

·       Electrified mix: West Europe: 100%, East Europe*:30% - TTL: 87%

Sales for January – December 2023 is listed below:

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

(2) Highest-ever sales result across the all TME sales territories excluding Russia.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Brands and model performance

Toyota sales marginally increased by +1% to 270,913 in the first quarter with 7.2% market share, up +0.8% year-on-year in passenger cars. The brand’s top sellers were Yaris, Yaris Cross, Corolla range and RAV4 which accounted for 75% of the total volume. Toyota’s overall electrified mix increased by +21% year-on-year to 185,361 vehicles, accounting for 69% of the total sales mix.

Lexus. sold 13,593 vehicles in the first three months, a volume decline of -29% year-on-year. This performance was largely a result of supply chain shortages. Demand for Lexus models remains very strong and the brand is in position to accelerate sales as supply improves through the year.  Lexus overall electrified mix was 69% and 98% in West Europe. Its SUV line-up of RX, NX, UX and LX represented 85% of total sales.

TME highlights January- March 2022:

·        Total sales: 284,506 (-1% year-on-year)

·        Market share: 7.6% (+1% year-on-year)

·        Total electrified sales: 196,473 (+18% year-on-year)

·        Total electrified mix: West Europe: 79% - East Europe*: 34% - TTL: 68%

Toyota highlights January- March 2022:

·        Toyota sales: 270,913 (+1% year-on-year)

·        Top sellers: Corolla Range (54,936); Yaris Cross (40,977), Yaris (38,976); RAV4 (38,704)

·        Top electrified: Corolla Hybrid Range (46,537); Yaris Cross Hybrid (38,130): Toyota C-HR Hybrid (33,640): RAV4 Hybrid/Plug-in Hybrid (31,655); Yaris Hybrid (30,238).

·        Total electrified sales: 185,361 (+21% year-on-year)

·        Electrified mix: West Europe: 78%, East Europe*: 35% - TTL: 69%

Lexus highlights January- March 2022:

·        Total Lexus sales: 13,593 (-29% year-on-year)

·        Top sellers: UX Range (4,752); NX Range (4,309); RX Range (2,528)

·        Top electrified: UX Hybrid/BEV (4,648); NX Hybrid/Plug-in Hybrid (3,850); RX Hybrid (1,325)

·        Total electrified sales: 11,112 (-10% year-on-year)

·        Electrified mix: West Europe: 98%, East Europe*: 25% - TTL: 69%

Sales for January – March 2022 are listed below:

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