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                    <title><![CDATA[Newsroom Toyota Europe]]></title>
                    <link>https://newsroom.toyota.eu/</link>
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                    <lastBuildDate>Mon, 07 Sep 2026 19:23:29 +0200</lastBuildDate>
                    <pubDate>Tue, 07 May 2024 19:07:08 +0200</pubDate>
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                        <title>King Philippe visits Toyota Motor Europe’s R&amp;D Centre</title>
                        <link>https://newsroom.toyota.eu/king-philippe-visits-toyota-motor-europes-rd-centre/</link>
                        <guid>https://newsroom.toyota.eu/king-philippe-visits-toyota-motor-europes-rd-centre/</guid><pp:caseid>630771</pp:caseid><pp:summary><![CDATA[<ul><li><span><strong>The King’s visit highlights the significance of Japanese investments in Belgium*</strong></span></li><li><span><strong>Toyota Motor Europe presented its zero-emission hydrogen technology and vehicle design centre</strong></span></li><li><span><strong>King Philippe took a test-ride in the new Toyota APM (Accessible People Mover) designed for Paris 2024</strong></span></li></ul>]]></pp:summary><pp:boilerplate><![CDATA[<p><span><strong>Toyota Motor Europe NV/SA </strong>(TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 14.7 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2023, TME sold </span><span style="background-color:rgba(0,0,0,0);"><span style="padding:0px;text-align:left;">1,173,419</span></span><span> vehicles in Europe for a 6.7% market share. For more information, visit </span><a href="http://www.toyota-europe.com"><span>www.toyota-europe.com</span></a><span>.</span></p><p style="text-align:left;"><span style="margin:0px;padding:0px;">Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles. &nbsp;</span></p>]]></pp:boilerplate><description><![CDATA[<p style="margin-left:0cm;text-align:justify;"><span><strong>Brussels, 7<sup>th</sup> May 2024 – </strong>His Majesty,<strong> </strong>King Philippe of Belgium visited Toyota Motor Europe’s (TME) Technical Centre, its research and development facilities in Zaventem, Brussels to see the leading-edge work being undertaken by the company’s engineers and scientists. As part of the Belgium-Japan Association & Chamber of Commerce (BJA) 60th anniversary celebrations, both TME and BJA participated in the visit to Toyota’s centre of excellence, which was designed to highlight the importance of Japanese investments in Belgium.</span></p><p style="margin-left:0cm;text-align:justify;"><span>King Philippe was welcomed on his arrival at TME Technical Centre by His Excellency, Masahiro Mikami, Japanese Ambassador to Belgium and Yoshihiro Nakata, President & CEO of TME. The King’s visit started with an explanation of Toyota’s global multi-path strategy offering a wide range of zero and low emission technologies to help decarbonise mobility. The tour of the facility included visiting TME’s Hydrogen Factory where hydrogen fuel cell modules are assembled and integrated into a diverse range of zero emission mobility applications ranging from cars to trucks and maritime products.</span></p><p style="margin-left:0cm;text-align:justify;"><span>The King was chauffeured across the premises to the Design Centre in Toyota’s APM (Accessible People Mover), a wheelchair accessible battery electric vehicle designed at TME to transport athletes and others at the Olympic and Paralympic Games in Paris this summer. &nbsp;At TME’s Design Centre, the King was shown how best-selling vehicles such as the new Toyota C-HR are designed and developed in Belgium for the European market and was invited to test his skills in the driving simulator.</span></p><p style="margin-left:0cm;text-align:justify;"><span>King Philippe finished his tour of the Technical Centre by meeting a senior group of BJA and TME members to celebrate the close collaboration of Belgium and Japan with a traditional Japanese </span><i><span>kanpai!.</span></i></p><p style="text-align:justify;"><i><span>*Toyota in Belgium employs around 6,000 people at its Head Office, Technical Centre, European Parts Centre and its National Marketing & Sales Company (Inchcape) and has cumulatively invested approximately €2.2 billion. Beyond its commercial activities, the company is active in wider society working with Serve the City and tree planting in Zaventem.</span></i></p>]]></description><category><![CDATA[corporate,multipath,hydrogen-society,mobility-solutions,investment,KingPhilippeOfBelgium]]></category>
            <pubDate>Tue, 07 May 2024 15:00:00 +0200</pubDate>
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