Brands and model performance

Toyota sold 865,401 vehicles between January-September retaining the position of 2nd best selling  brand in Europe. Yaris Cross was best selling car in the B-SUV segment with 11% share.  The brand’s top sellers also included the Yaris range, Corolla range, Toyota C-HR, RAV4 and Aygo X. TME’s overall electrified sales mix is now at 76%, with volume increasing +5% year-on-year. Sales of battery electric vehicles were up +46% year-on-year at 39,098 vehicles while plug-in hybrid sales increased +100% year-on-year to 56,671,  accelerated by strong demand for the new Toyota C-HR Plug-in Hybrid.

Toyota Professional continued to grow volume with 117,410 vehicles sold in the first nine months, an increase of 21% year-on-year. Strong demand for Hilux fueled growth of 20% year-on-year with 36,652 vehicles sold. The Proace Family range of commercial vans with the addition of PROACE Max in the Heavy Duty Segment, also experienced 21% volume growth year-on-year, with strong demand its battery electric versions.

Lexus posted record sales of 65,051 an increase of +2% year-on-year, while sales of its electrified models increased +7% year-on-year. Lexus has a 100% electrified sales mix in West Europe and 94% across the entire region. Key performers are the compact Lexus LBX Hybrid which increased sales by +31% year-on-year and Lexus NX (available in plug-in hybrid and hybrid variants).

TME highlights January - September 2025:

• Total sales: 930,452 (+2% year-on-year)
• Total electrified sales: 716,990 (+5% year-on-year)
• Total electrified mix: West Europe: 80% - East Europe*: 58% - TTL: 77%

Toyota highlights January - September 2025:

• Toyota sales: 865,401 (+2.0% year-on-year)
• Top sellers: Yaris Cross (151,494); Yaris (129,085); Corolla range (116,406); Toyota C-HR (109,143); Aygo X (76,057); RAV4 (68,799)
• Total electrified sales: 655,556 (+5% year-on-year)
• Top electrified: Yaris Cross Hybrid (151,488); Yaris Hybrid (128,603); Toyota C-HR Hybrid/Plug-in Hybrid (109,143); Corolla Hybrid (66,316); RAV4 Hybrid/Plug-in Hybrid (67,724)
• Toyota Professional  sales: 117,410 (+20% year-on-year)
• Electrified mix: West Europe: 78%, East Europe*: 59% - TTL: 76%

Lexus highlights January - September 2025:

• Total Lexus sales: 65,051 (+2% year-on-year)
• Top sellers: LBX Hybrid (21,162),  NX (19,336); UX (7,067)
• Total electrified sales: 61,434 (+7% year-on-year)
• Top electrified: LBX Hybrid (21,162), NX Hybrid/Plug-in Hybrid (19,103), UX Hybrid/BEV (7,067); RX Hybrid/Plug-in Hybrid (6,064)
• Electrified mix: West Europe: 100%, East Europe*:51% - TTL: 94%

Sales for January – September 2025 are listed below:

(1) European sales excluding Russia.

(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Brands and model performance

Toyota sold 848,974 vehicles between January-September 2024, an increase of +5% year-on-year. The brand’s top sellers included the Yaris range, Corolla range and the new Toyota C-HR. Toyota’s overall electrified sales mix is now at 74%, with volume  increasing +7% year-on-year. Sales of battery electric vehicles in the first nine months were up +19% year-on-year at 26,824 vehicles. Plug-in hybrid sales increased +93% year-on-year with the introduction of Toyota C-HR PHEV.

Lexus’ record sales of 63,697, +17% year-on-year outperformed the premium market in Europe, while sales of electrified models increased +22% year-on-year. Lexus has a 100% electrified sales mix in West Europe and 90% across the entire region. Key performers are the all-new luxury compact Lexus LBX available as hybrid and Lexus NX available in plug-in hybrid and hybrid variants.

TME highlights January- September 2024:

• Total sales: 912,671 (+6% year-on-year)
• Total electrified sales: 683,409 (+11% year-on-year)
• Total electrified mix: West Europe: 78% - East Europe*: 57% - TTL: 75%

Toyota highlights January- September 2024:

• Toyota sales: 848,974 (+5% year-on-year)
• Top sellers: Yaris Cross (155,527); Yaris (133,634); Corolla range (121,519); Toyota C-HR (97,698); Aygo X (74,873); RAV4 (76,994)
• Total electrified sales: 626,049 (+7% year-on-year)
• Top electrified: Yaris Cross Hybrid (150,535); Yaris Hybrid (119,273); Corolla Hybrid (67,754); Toyota C-HR Hybrid (97,689); RAV4 Hybrid/Plug-in Hybrid (74,099)
• Toyota Professional  sales: 97,226 (-4.3% year-on-year)
• Electrified mix: West Europe: 76%, East Europe*: 59% - TTL: 74%

Lexus highlights January- September 2024:

• Total Lexus sales: 63,697 (+17% year-on-year)
• Top sellers: NX (18,567); RX (10,257): UX (8,379)
• Total electrified sales: 57,360 (+22% year-on-year)
• Top electrified: NX Hybrid/Plug-in Hybrid (18,024); LBX Hybrid (16,216), UX Hybrid/BEV (8,132); RX Hybrid/Plug-in Hybrid (7,764)
• Electrified mix: West Europe: 100%, East Europe*:38% - TTL: 90%

Sales for January – September 2024 is listed below:

(1) European sales excluding Russia.

(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Every year more than 2,500 compete for a chance to be named the Best Retailer in Town. This year, 46 retailers from 35 countries have been honoured for their commitment Customer First mindset. Five of them also received a special Going Beyond Award, that celebrates their approach to sustainability, delivering excellence in mobility and contribution to society.

As a worldwide mobility partner of the International Olympic Committee and the International Paralympic Committee, Toyota organised the Ichiban Summit – one of its most important annual events – within the environment of the Olympic Games Paris 2024. The invited retailers had the opportunity to experience Paris, which is transformed for the Games, and take part in the Opening Ceremony of the Games.  

Going Beyond Award winners 

ICHIBAN winners

Brands and model performance

Toyota sold 585,321 vehicles in H1 2024, an increase of +9% year-on-year. The brand’s top sellers included the Yaris range, Corolla range and the new Toyota C-HR. Toyota’s overall electrified sales mix was 73%, with volume  increasing +9% year-on-year. Sales of battery electric vehicles in the first half were up +24%year-on-year at 19,038 vehicles.

Lexus continued its rapid growth of the past year with sales of 41,251 vehicles in the first six months up +21% year-on-year. The premium brand’s electrified sales mix is 90% in Europe, rising to 99% in West Europe. Lexus NX performed well with sales up +13%, the brand’s overall volume was boosted by the introduction of the all-new luxury compact, Lexus LBX.

Toyota Professional sales increased to 72,012 vehicles in Jan-June 2024, an increase of +10% year-on-year. Proace City small vans sales increased by +28% to 29,857 vehicles year-on-year.

TME highlights January - June 2024:

• Total sales: 626,572 (+9% year-on-year)
• Total electrified sales: 461,911 (+12% year-on-year)
• Total electrified mix: West Europe: 77% - East Europe*: 54% - TTL: 74%

Toyota highlights January - June 2024:

• Toyota sales: 585,321 (+9% year-on-year)
• Top sellers: Yaris Cross (103,657); Yaris (93,587); Corolla range (87,820); Toyota C-HR (62,513); Aygo X (52,645); RAV4 (52,171)
• Total electrified sales: 424,812 (+9% year-on-year)
• Top electrified: Yaris Cross Hybrid (98,807); Yaris Hybrid (83,772); Corolla Hybrid (75,231); Toyota C-HR Hybrid (57,619); RAV4 Hybrid/Plug-in Hybrid (49,889)
• Toyota Professional  sales: 72,012 (+10% year-on-year)
• Electrified mix: West Europe: 75%, East Europe*: 56% - TTL: 73%

Lexus highlights January - June 2024:

• Total Lexus sales: 41,251 (+21% year-on-year)
• Top sellers: NX (13,341); RX (7,018): UX (5,349)
• Total electrified sales: 37,099 (+27% year-on-year)
• Top electrified: NX Hybrid/Plug-in Hybrid (12,942); UX Hybrid/EV (5,200); RX Hybrid/Plug-in Hybrid (5,371)
• Electrified mix: West Europe: 99%, East Europe*:38% - TTL: 90%

Sales for January – June 2024 is listed below:

⁽¹⁾ European sales excluding Russia.

⁽²⁾ Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Brands and model performance

Toyota sold 1,099,782 passenger cars and commercial vehicles in 2023, an increase of +7% year-on-year. The brand’s top sellers were Yaris range, Corolla range, Toyota C-HR, Aygo X and RAV4 which together represented 76% of total brand sales. Total sales of Toyota electrified models reached 755,005, an increase of +11% year-on-year. Sales of the bZ4X, Toyota’s first battery electric SUV on a dedicated eTNGA platform reached 19,606 vehicles during this period. The brand’s sales momentum is set to continue in 2024 as deliveries of the new Toyota C-HR ramp up in the first quarter of 2024.

Toyota Professional achieved a record 140,062 sales in 2023 an increase of +18% year-on-year.The portfolio now offers includes electrified options on all models and battery electric vehicles account for 14% of total sales for the PROACE and PROACE CITY family which is expanding with the addition of the new large-sized PROACE MAX. Further volume growth is anticipated this year as the launch of the new Hilux Hybrid 48V is set to expand the iconic Toyota Hilux range. Toyota Professional’s dedication to customer care will be boosted by the rollout of an all-new retail concept for the 250 existing Toyota Professional centres at dealerships with plans to extend to 500 centres to support the ambition to exceed 180,000 sales by 2025.

Lexus experienced rapid growth in 2023 selling a total of 73,637 vehicles, an increase of +46% year-on-year. Its electrified sales mix accounted for 87% of total sales and almost 100% in West Europe. Lexus’ accelerated sales growth stems from the brand’s strong offensive in the D-E Premium SUV segment, providing a choice of hybrid, plug-in hybrid and battery electric powertrains across three models: NX (+47% sales year-on-year and +50% for PHEV version), RZ (newly introduced) and RX (+44% year-on-year). New generation RX sales have increased +45% year-on-year with its plug-in version at 33% of the model’s total sales mix. The brand’s is targeting further growth in 2024 with strong demand for the all-new flagship luxury mover LM and the highly anticipated launch of Lexus’ first ever urban crossover, LBX, in early 2024.

TME highlights January- December 2023:

·       Total sales: 1,173,419 (+9% year-on-year)

·       Total electrified sales: 819,444 (+14% year-on-year)

·       Total electrified mix: West Europe: 75% - East Europe*: 42% - TTL: 70%

Toyota highlights January- December 2023:

·       Toyota sales:1,099,782 (+7% year-on-year)

·       Top sellers: Yaris Cross (195,569); Corolla range (181,094); Yaris (166,925); C-HR (117,552); Aygo X (90,582); RAV4 (87,582)

·       Total electrified sales: 755,005 (+11% year-on-year)

·       Top electrified: Yaris Cross Hybrid (186,047); Corolla Hybrid (142,047); Yaris Hybrid (134,898); Toyota C-HR Hybrid (117,137); RAV4 Hybrid/Plug-in Hybrid (80,357)

·       Toyota Professional  sales: 140,062 (+18% year-on-year)

·       Electrified mix: West Europe: 75%, East Europe*: 42% - TTL: 70%

Lexus highlights January- December 2023:

·       Total Lexus sales: 73,637 (+46% year-on-year)

·       Top sellers: NX (25,709); UX (18,747); RX (15,529)

·       Total electrified sales: 64,439 (+58% year-on-year)

·       Top electrified: NX Hybrid/Plug-in Hybrid (24,750); UX Hybrid/EV (18,011); RX Hybrid/Plug-in Hybrid (11,869)

·       Electrified mix: West Europe: 100%, East Europe*:30% - TTL: 87%

Sales for January – December 2023 is listed below:

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

(2) Highest-ever sales result across the all TME sales territories excluding Russia.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

“We are enjoying continued strong demand for Toyota and Lexus models across the region, especially for our electrified products which now make up nearly three-quarters of all sales. It’s testament to their product power and the appeal of our multi-path approach which gives customers a broad choice of low-emission vehicles.  This overall performance puts us on track to exceed 2022 sales by a significant margin" said Matt Harrison, Chief Operating Officer of Toyota Motor Europe

Brands and model performance

Toyota sold 805,954 vehicles in the first 9 months of 2023, an increase of 3.5% year-on-year. The brand’s top sellers were Yaris range, Corolla range, Toyota C-HR and RAV4 which represented 80% of total brand sales. Total sales of Toyota electrified models reached 560,088, an increase of +9% year-on-year. Sales of the bZ4X, Toyota’s first battery electric SUV on a dedicated eTNGA platform reached 14,318 vehicles during this period.

Lexus sold 54,258 vehicles in the first 9 months, an increase of +55% year-on-year, including 47,097 electrified vehicles which accounted for 87% of total sales. Lexus’ accelerated sales growth stems from the brand’s strong offensive in the D-E Premium SUV segment, providing a choice of hybrid, plug-in hybrid and battery electric powertrains across three models: NX (+69% sales year-on-year and +48% for PHEV version), RZ (newly introduced) and RX (+44% year-on-year). New generation RX sales have increased +44% year-on-year with its plug-in version at 33% of the model’s total sales mix. The brand’s outlook remains strong with the all-new flagship luxury mover LM already securing more than 650 contracts before start of deliveries and the launch of Lexus’ first ever urban crossover, LBX, in early 2024.

TME highlights January- September 2023:

·       Total sales: 860,212 (+6% year-on-year)

·       Market share: 6.6% (-0.9% points year-on-year)

·       Total electrified sales: 607,185 (+12% year-on-year)

·       Total electrified mix: West Europe: 75% - East Europe*: 47% - TTL: 71%

Toyota highlights January- September 2023:

·       Toyota sales: 805,954 (+3.5% year-on-year)

·       Top sellers: Corolla range (161,190); Yaris Cross (146,294); Yaris (125,080); C-HR (90,437); Aygo X (64,951); RAV4 (63,989)

·       Total electrified sales: 560,088 (+9% year-on-year)

·       Top electrified: Yaris Cross Hybrid (138,952); Toyota C-HR Hybrid (77,572); Yaris Hybrid (101,470); Corolla Hybrid (136,879); RAV4 Hybrid/Plug-in Hybrid (59,164)

·       Electrified mix: West Europe: 74%, East Europe*: 49% - TTL: 70%

Lexus highlights January- September 2023:

·       Total Lexus sales: 54,258 (+55% year-on-year)

·       Top sellers: NX (18,394); UX (14,056); RX (11,592)

·       Total electrified sales: 47,097 (+69% year-on-year)

·       Top electrified: NX Hybrid/Plug-in Hybrid (17,703); UX Hybrid/EV (13,609); RX Hybrid (8,767)

·       Electrified mix: West Europe: 100%, East Europe*:29% - TTL: 87%

Sales for January – September 2023 is listed below:

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan).

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Brands and model performance

Toyota sold 539,956 vehicles in the first half of 2023, level with the same period last year. The brand’s top sellers were Yaris Cross, the top seller in the B-SUV segment, Corolla range, Yaris, C-HR and RAV4 accounting for 82% of total volume. Toyota’s overall electrified mix expanded by +4% year-on-year with 380,384 vehicles sold, representing a 71% share of the brand’s total sales.

Lexus sold 34,020 vehicles in the first six months, an increase of +43% year-on-year. Its overall electrified mix increased to 86% of total brand sales, up +6.0% points . The brand’s SUV line-up of RX, NX, UX, GX and LX  represented 85% of total sales. Lexus sales have recovered strongly in Europe in 2023, due to improving supply conditions and new product introductions. Key models include NX, up +59% and new generation RX with increased sales of +42%. RX is available in three different electrified powertrains, the RX 350h hybrid, RX 450h+ plug-in hybrid and the first ever RX 500h turbo hybrid. Customer deliveries have now started for another major introduction, the new RZ 450e, Lexus’ first battery electric vehicle on a dedicated platform.

TME highlights January- June 2023:

·       Total sales: 573,976 (+2.0% year-on-year)

·       Market share: 6.6% (-1.0% points year-on-year)

·       Total electrified sales: 409,506 (+6.0% year-on-year)

·       Total electrified mix: West Europe: 77% - East Europe*: 48% - TTL: 71%

Toyota highlights January- June 2023:

·       Toyota sales: 539,956 (+0.1% year-on-year)

·       Top sellers: Yaris Cross (104,564); Corolla range (104,475); Yaris (87,850); C-HR (64,657); Aygo X (41,448); RAV4 (38,731)

·       Top electrified: Yaris Cross Hybrid (100,174); Toyota C-HR Hybrid (64,370); Yaris Hybrid (72,965); Corolla Hybrid (85,779); RAV4 Hybrid/Plug-in Hybrid (35,354)

·       Total electrified sales: 380,384 (+4% year-on-year)

·       Electrified mix: West Europe: 75%, East Europe*: 50% - TTL: 70%

Lexus highlights January- June 2023:

·       Total Lexus sales: 34,020 (+43% year-on-year)

·       Top sellers: NX (11,869); UX (8,334); RX (7,137)

·       Top electrified: NX Hybrid/Plug-in Hybrid (11,416); UX Hybrid/EV (8,035); RX Hybrid (5,193)

·       Total electrified sales: 29,122 (+52% year-on-year)

·       Electrified mix: West Europe: 99%, East Europe*:30% - TTL: 86%

Sales for January – June 2023 is listed below:

_{(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan).}

_{*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.}

_{Models listed in italics are produced locally at Toyota’s European manufacturing facilities.}

Brands and model performance

Toyota sold 278,752 vehicles in Q1 2022, an increase of +3% year-on-year. The brand’s top sellers were Yaris Cross, Yaris, C-HR, Corolla and RAV4 accounting for 74% of total volume. Toyota’s overall electrified mix expanded by +5% year-on-year with 198,232 vehicles sold, representing a 71% share of the brand’s total sales.

Lexus sold 12,969 vehicles in the same period, increasing its overall electrified mix to 83% of total brand sales. The brand’s SUV line-up of RX,NX,UX,GX and LX  represented 85% of total sales. Lexus is looking at a substantial sales increase in Europe in 2023, due to improving supply constraints and new product introductions including the new generation RX, which includes three different electrified powertrains, the RX 350h hybrid, RX 450h+ plug-in hybrid and the first ever RX 500h turbo hybrid. Customer deliveries have now started for another major introduction, the new RZ 450e, Lexus’ first battery electric vehicle on a dedicated platform.

TME highlights January- March 2023:

·       Total sales: 291,721 (+2.5% year-on-year)

·       Market share: 6.9% (- 0.7% points year-on-year)

·       Total electrified sales: 209,029 (+6.0% year-on-year)

·       Total electrified mix: West Europe: 76% - East Europe*: 53% - TTL: 72%

Toyota highlights January- March 2023:

·       Toyota sales: 278,752 (+3% year-on-year)

·       Top sellers: Yaris Cross (57,966); Yaris (41,940); C-HR (39,652); Corolla range (37,483); Aygo X (20,987); RAV4 (17,753);

·       Top electrified: Yaris Cross Hybrid (55,792); Toyota C-HR Hybrid (39,456); Yaris Hybrid (33,356); Corolla Hybrid (30,372); RAV4 Hybrid/Plug-in Hybrid (15,898)

·       Total electrified sales: 198,232 (+7% year-on-year)

·       Electrified mix: West Europe: 76%, East Europe*: 54% - TTL: 71%

Lexus highlights January- March 2022:

·       Total Lexus sales: 12,969 (-5% year-on-year)

·       Top sellers: NX (4,885); RX (2,854); UX (2,581)

·       Top electrified: UX Hybrid/EV (2,379); NX Hybrid/Plug-in Hybrid (4,700); RX Hybrid (1,984)

·       Total electrified sales: 10,797 (-3% year-on-year)

·       Electrified mix: West Europe: 99%, East Europe*:35% - TTL: 83%

Sales for January – March 2023 is listed below:

_{(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan).}

_{*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.}

_{Models listed in italics are produced locally at Toyota’s European manufacturing facilities.}

In December, at its annual Kenshiki event, Toyota and Lexus presented several new models which will further expand its multi-technology line-up in 2023. Building on its previous 2035 commitment for 100% CO₂  reduction in all new vehicles within the EU region, TME announced the goal to achieve full carbon neutrality in all operations by latest 2040.

Brands and model performance

Toyota sold 1,030,508 vehicles in 2022, an increase of +3% year-on-year. The brand’s top sellers were Corolla, Yaris, Yaris Cross, RAV4 and C-HR accounting for 74% of total volume. New model launches in this period including the all new Aygo X, Corolla Cross hybrid and the bZ4X battery electric SUV  boosted overall customer demand. Toyota’s overall electrified mix expanded by +16% year-on-year with 677,823 vehicles sold, representing a 65% share of the brand’s total sales.

Lexus sold 50,467 vehicles in the same period, with an overall electrified mix at 81% of total brand sales. The brands’ extensive SUV line-up of RX,NX,UX,GX and LX  represented 89% of total sales. While 2022 was disrupted by supply chain issues and the suspension of exports to Russia, the outlook for 2023 is much brighter with the introduction of new generation RX this month, which includes three different electrified powertrains, the RX 350h hybrid, RX 450h+ plug-in hybrid and the first ever RX 500h turbo hybrid. Later, in the spring, Lexus will start deliveries of its first battery electric vehicle on a dedicated platform, the RZ 450e.

TME highlights January- December 2022:

·       Total sales: 1,080,975 (+0.5% year-on-year)

·       Market share: 7.3% (+0.9% points year-on-year)

·       Total electrified sales: 718,608 (+14% year-on-year)

·       Total electrified mix: West Europe: 74% - East Europe*: 32% - TTL: 66%

Toyota highlights January- December 2022:

·       Toyota sales: 1,030,508 (+3% year-on-year)

·       Top sellers: Corolla range (182,278); Yaris (185,781); Yaris Cross (156,086); RAV4 (113,297); C-HR (109,543), Aygo X (74,427)

·       Top electrified: Yaris Hybrid (147,082); Yaris Cross Hybrid (146,988): Corolla Hybrid (138,386); Toyota C-HR Hybrid (108,950); RAV4 Hybrid/Plug-in Hybrid (94,447)

·       Total electrified sales: 677,823 (+16% year-on-year)

·       Electrified mix: West Europe: 73%, East Europe*: 32% - TTL: 65%

Lexus highlights January- December 2022:

·       Total Lexus sales: 50,467 (-30% year-on-year)

·       Top sellers: NX (17,504); UX (14,599); RX (10,750)

·       Top electrified: UX Hybrid/EV (13,969); NX Hybrid/Plug-in Hybrid (16,173); RX Hybrid (6,440)

·       Total electrified sales: 40,785 (-13% year-on-year)

·       Electrified mix: West Europe: 99%, East Europe*: 21% - TTL: 81%

Sales for January – December 2022 is listed below:

^{(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan).}

^{(2) EU C02 fleet refers to average emissions of cars registered in EU27 + Iceland and Norway. Reference to target achievement here is for Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the EU Commission.}

 ^{*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.}

^{Models listed in italics are produced locally at Toyota’s European manufacturing facilities.}

Brands and model performance

Toyota sold 778,431 vehicles in the first 9 months. The brand’s top sellers were Corolla, Yaris, Yaris Cross, RAV4 and C-HR accounting for 60% of total volume.  Toyota’s overall electrified mix increased by +8% year-on-year with 512,999 vehicles sold and representing 66% of total brand sales.

Lexus sold 35,116 vehicles in the same period, with its overall electrified mix at 79% of total brand sales. The brands’ extensive SUV line-up of RX,NX,UX,GX and LX  represented 89% of total sales. Overall sales have been disrupted by supply chain issues and the suspension of exports to Russia.

TME highlights January- September 2022:

• Total sales: 813,547 (-6% year-on-year)
• Market share: 7.5% (+0.8% points year-on-year)
• Total electrified sales: 540,777 (+5% year-on-year)
• Total electrified mix: West Europe: 73% - East Europe*: 33% - TTL: 66%

Toyota highlights January- September 2022:

• Toyota sales: 778,481 (-3% year-on-year)
• Top sellers: Corolla (143,187); Yaris (134,896); Yaris Cross (115,287); RAV4 (92,854); C-HR (92,063)
• ·Top electrified: Corolla Hybrid (111,338); Yaris Cross Hybrid (108,279): Yaris Hybrid (104,954); Toyota C-HR Hybrid (91,714); RAV4 Hybrid/Plug-in Hybrid (76,308)
• Total electrified sales: 512,999 (+8% year-on-year)
• Electrified mix: West Europe: 72%, East Europe*: 34% - TTL: 65%

Lexus highlights January- September 2022:

• Total Lexus sales: 35,116 (-41% year-on-year)
• Top sellers: NX (10,912); UX (10,852); RX (8,036)
• Top electrified: UX Hybrid/EV (10,410); NX Hybrid/Plug-in Hybrid (9,851); RX Hybrid (4,615)
• Total electrified sales: 27,778 (-29% year-on-year)
• Electrified mix: West Europe: 98%, East Europe*: 21% - TTL: 79%

Sales for January – September 2022 is listed below:

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan). 

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Brands and model performance

Toyota sales decreased by -4% to 539,260 in the first six months. The brand’s top sellers were the Corolla range, Yaris Cross, Yaris, C-HR and RAV4 which accounted for 75% of the total volume. Toyota’s overall electrified mix increased by +11% year-on-year to 363,962 vehicles, accounting for 67% of the total sales mix.

Lexus sold 23,807 in the first half-year. While customer demand is strong, sales have been impacted by supply chain issues and the suspension of vehicle exports to Russia.  Lexus overall electrified mix increased to 98% in West Europe. RX, NX, UX and LX SUVs represented 88% of total sales.

TME highlights January- June 2022:

·       Total sales: 563,067 (-6% year-on-year)

·       Market share: 7.6% (+1% point year-on-year)

·       Total electrified sales: 383,056 (+8% year-on-year)

·       Total electrified mix: West Europe: 76% - East Europe*: 35% - TTL: 68%

Toyota highlights January- June 2022:

·       Toyota sales: 539,260 (-4% year-on-year)

·       Top sellers: Corolla (104,523); Yaris (85,438); Yaris Cross (77,749); RAV4 (69,548)

·       Top electrified: Corolla Hybrid (85,755); Yaris Cross Hybrid (72,874): Toyota C-HR Hybrid (69,383); Yaris Hybrid (66,722); RAV4 Hybrid/Plug-in Hybrid (55,579)

·       Total electrified sales: 363,962 (+11% year-on-year)

·       Electrified mix: West Europe: 78%, East Europe*: 35% - TTL: 69%

Lexus highlights January- June 2022:

·       Total Lexus sales: 23,807 (-39% year-on-year)

·       Top sellers: UX (7,584); NX (7,469); RX (5,016)

·       Top electrified: UX Hybrid/EV (7,258); NX Hybrid/Plug-in Hybrid (6,786); RX Hybrid (2,918)

·       Total electrified sales: 19,094 (-25% year-on-year)

·       Electrified mix: West Europe: 98%, East Europe*: 22% - TTL: 80%

Sales for January – June 2022 are listed below:

_{(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Ukraine, Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).} 

_{Models listed in italics are produced locally at Toyota’s European manufacturing facilities.}

Over 2,500 European Toyota Retailers compete for the honour to be one of 47 Ichiban winners each year, demonstrating a unique approach and a commitment to become the “Best Retailer in Town”.

This year, we have 47 retailers from 32 European countries winning this coveted award.

We were delighted to reward our Best Retailers in Europe, not only for their sales performance and customer experience but also for going beyond in areas of sustainability, mobility services and contributing to society.

The event was celebrated at Schloss Elmau, an exclusive Castle resort in the German Alps where G7 summits are held.

The winning retailers were invited to join the wider discussion, with access to Toyota Executives and inspiring guest speakers throughout the event.

Special guest speakers shared their passion and vision for the future with our Ichiban Winners. Victorien Erussard, founder and captain of Energy Observer, explained how his dream of a sustainable future and ecological transition turned into reality with the first hydrogen-powered, zero-emission vessel. Natalie Berg, retail expert, enlightened the audience with a  vision of the future of retail and the evolution of customer behaviour.

Among the 47 Ichiban winners, 6 retailers received an additional special “Going Beyond Award’ for demonstrating excellence in specific areas:

Going Beyond Awards:

Ichiban Winners:

Brands and model performance

Toyota sales marginally increased by +1% to 270,913 in the first quarter with 7.2% market share, up +0.8% year-on-year in passenger cars. The brand’s top sellers were Yaris, Yaris Cross, Corolla range and RAV4 which accounted for 75% of the total volume. Toyota’s overall electrified mix increased by +21% year-on-year to 185,361 vehicles, accounting for 69% of the total sales mix.

Lexus. sold 13,593 vehicles in the first three months, a volume decline of -29% year-on-year. This performance was largely a result of supply chain shortages. Demand for Lexus models remains very strong and the brand is in position to accelerate sales as supply improves through the year.  Lexus overall electrified mix was 69% and 98% in West Europe. Its SUV line-up of RX, NX, UX and LX represented 85% of total sales.

TME highlights January- March 2022:

·        Total sales: 284,506 (-1% year-on-year)

·        Market share: 7.6% (+1% year-on-year)

·        Total electrified sales: 196,473 (+18% year-on-year)

·        Total electrified mix: West Europe: 79% - East Europe*: 34% - TTL: 68%

Toyota highlights January- March 2022:

·        Toyota sales: 270,913 (+1% year-on-year)

·        Top sellers: Corolla Range (54,936); Yaris Cross (40,977), Yaris (38,976); RAV4 (38,704)

·        Top electrified: Corolla Hybrid Range (46,537); Yaris Cross Hybrid (38,130): Toyota C-HR Hybrid (33,640): RAV4 Hybrid/Plug-in Hybrid (31,655); Yaris Hybrid (30,238).

·        Total electrified sales: 185,361 (+21% year-on-year)

·        Electrified mix: West Europe: 78%, East Europe*: 35% - TTL: 69%

Lexus highlights January- March 2022:

·        Total Lexus sales: 13,593 (-29% year-on-year)

·        Top sellers: UX Range (4,752); NX Range (4,309); RX Range (2,528)

·        Top electrified: UX Hybrid/BEV (4,648); NX Hybrid/Plug-in Hybrid (3,850); RX Hybrid (1,325)

·        Total electrified sales: 11,112 (-10% year-on-year)

·        Electrified mix: West Europe: 98%, East Europe*: 25% - TTL: 69%

Sales for January – March 2022 are listed below:

TCE will focus on bringing all common back office activities, such as IT, Human Resources and several other support functions, under one roof. Front office operations will be maintained in each of the four countries and functions reinforced, thanks to synergies in resource planning. A major step forward is the newly established shared vehicle stock process that results in both a leaner supply chain and shortened lead times. Customers in the region will also benefit from a single product line-up of Toyota and Lexus vehicles.

Between 1 January 2015 and 31 March 2022, TCE was operating from Budapest, Hungary, managing all Toyota and Lexus business activities for Hungary, Czech Republic and Slovakia – whilst business activities for Poland were handled by Toyota Motor Poland. Starting 1 April, the legal entity Toyota Motor Poland with headquarters in Warsaw, Poland, becomes Toyota Central Europe. At the same time, the former Toyota Central Europe, with offices in Budapest, Hungary, will be renamed Toyota Central Europe – Hungary, similar to Toyota Central Europe – Czech and Toyota Central Europe – Slovakia.

As a company with operations in Ukraine and Russia, our priority in dealing with this crisis is to ensure the safety of all our team members, retailer staff, and supply chain partners.

We are also monitoring global developments and will make necessary decisions as required.

The business status of Toyota’s European operations is as follows:

• Toyota Ukraine has stopped all activities as of 24 February (Toyota Ukraine = sales and after sales operations; 37 retail locations; distributor owned by Sumitomo Corp.)
   
•  Toyota Motor Russia will stop production at its St-Petersburg plant from 4 March and has stopped imports of vehicles, until further notice, due to supply chain disruptions (Toyota Russia = sales and after sales operations; 168 retail locations; and one plant in St Petersburg manufacturing RAV4 and Camry models for the Russian market with exports to Belarus, Kazakhstan and Armenia)
   
• Other manufacturing and sales operations in the rest of Europe are not impacted.

Toyota affiliates in countries bordering Ukraine have already taken concrete actions to support Ukrainian employees and their families, including facilitating the transfer of close family members from Ukraine to other destinations with the provision of accommodation, food, and other support to meet their needs. Further humanitarian support is being planned and will be announced in due course. 

In December, both Toyota and Lexus unveiled several new electrified products which will form a core element in its carbon neutral strategy. Globally, the company will offer 30 battery electric vehicles by 2030 covering all segments. By this date, TME aims to be have a mix of at least 50% zero emission vehicles in Western Europe while the Lexus brand targets a 100% ZEV mix in the same period. Moving towards 2035, TME will be ready for 100% CO₂ reduction in all new vehicles within the EU region. Within the shorter term, TME will expand its ZEV product offer to 10 models by 2025.

Brands and model performance

Toyota increased its share of the mainstream market by +0.6 ppts to 6.3% in 2021, while sales volume grew by +9% to 1,003,859. The brand’s best sellers, Corolla, Yaris and RAV4 accounted for 55% of volume. Overall, hybrid electric vehicles represented 58% (+ 5.0 ppts year-on-year) and 69% (up + 6.0s ppts) in West Europe.

 Key new launches included the all new Yaris Cross compact SUV. In April 2021, the new battery electric bZ sub-brand, built on a dedicated eTNGA platform was announced, followed by the European premiere of the bZ4X SUV in December 2021.

Lexus increased sales volume by +2% year-on-year and achieved a premium market share of 2.3%. The brand’s best sellers, UX, NX and RX accounted for 81% of volume. Overall, hybrid electric vehicles represented 61% of total Europe sales, increasing to 90% in Western and Central Europe.

 In Q4 2021 Lexus launched the second generation NX, introducing the brand’s first plug-in electric vehicle alongside a substantially improved hybrid electric model. The brand has recently announced that its first all-electric vehicle on a dedicated platform, the RZ 450e, will be revealed in the first half of 2022. Lexus has ambitious growth plans of 20 model launches by 2025, almost doubling volume to 130,000 vehicles in Europe in this period.

 TME highlights January- December 2021:

·       Total sales: 1,076,300 (+8.4% year-on-year)

·       Market share: 6.4% (+0.4% year-on-year)

·       Total hybrid sales: 623,777 (+19% year-on-year)

·       Hybrid mix: West Europe: 70% - East Europe*: 24% - TTL: 58%

 Toyota highlights January- December 2021:

·       Toyota sales: 1,003,859 (+9% year-on-year)

·       Top sellers: Corolla Range (208,028); Yaris (179,383); RAV4 (161,266)

·       Top hybrids: Yaris Hybrid (143,595); Corolla Hybrid Range (166,811); Toyota C-HR Hybrid (112,757)

·       Total hybrid:  579,698 (+19% year-on-year)

·       Hybrid mix: West Europe: 69% - East Europe*: 26% - TTL: 58%

 Lexus highlights January- December 2021:

 ·       Total Lexus sales: 72,441 (+2% year-on-year)

·       Top sellers: UX Range (21,144); NX Range (19,493); RX Range (18,346)

·       Top hybrids: UX Hybrid (17,261); NX Hybrid (14,255); RX Hybrid (5,718)

·       Total hybrid sales: 44,079 (-1% year-on-year)

·       Hybrid mix: West Europe: 90% - East Europe*: 8% - TTL: 61%

Sales for January - December 2021 are listed below:

_{(1) EU C02 fleet refers to average emissions of cars registered in EU27 + Iceland and Norway. Reference to target achievement here is for Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the EU Commission.}

_{(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).}

_{*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.}

_{Models listed in italics are produced locally at Toyota’s European manufacturing facilities.}

 

Brands and model performance

Toyota sales volume grew by +21% to 805,181 between January–September 2021 with a 6.4% market share up +0.7% year-on-year in passenger cars. The brand’s top sellers include Yaris, the Corolla Range and RAV4 which represented 57% of total volume, with a combined hybrid electric mix of 78%. Toyota’s overall hybrid volume increased by +38% year-on-year to 470,712, accounting for 59% of the brand’s total mix.

Lexus sold 59,723 in this period, a volume increase of +17% year-on-year. The brand’s extensive SUV line-up of RX, NX, UX, GX and LX represented 86% total sales with its SUV hybrid mix at 60%. The highest year-on-year sales growth was achieved by LC (+113%), LS (+41%) and UX (+40%) which introduced the new UX 300e battery electric model. The brand’s line-up is further updated with the current launch of the new NX SUV in both Hybrid electric and Plug-in Hybrid electric versions.

TME highlights January- September 2021:

• Total sales: 864,904 (+21% year-on-year)
• Market share: 6.7% (+0.6% year-on-year)
• Total hybrid sales: 507,987 (+36% year-on-year)
• Hybrid mix: West Europe: 70% - East Europe*: 28% - TTL: 59%

Toyota highlights January- September 2021:

• Toyota sales: 805,181 (+21% year-on-year)
• Top sellers: Corolla Range (163,872); Yaris (162,078); RAV4 (130,630)
• Top hybrids: Yaris Hybrid (130,986); Corolla Hybrid Range (129,895); Toyota C-HR Hybrid (91,454)
• Total hybrid: 470,712 (+38% year-on-year)
• Hybrid mix: West Europe: 69% - East Europe*: 28% - TTL: 58%

Lexus highlights January- September 2021:

• Total Lexus sales: 59,723 (+17% year-on-year)
• Top sellers: NX Range (16,931); UX Range (16,839); RX Range (14,431)
• Top hybrids: UX Hybrid (14,394); NX Hybrid (12,090); RX Hybrid (4,713)
• Total hybrid sales: 37,266 (+14% year-on-year)
• Hybrid mix: West Europe: 93% - East Europe*: 8% - TTL: 62%

Sales for January - September 2021 are listed below:

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

(2) EU C02 fleet refers to average emissions of cars registered in EU28, Iceland and Norway. Reference to target achievement here is for Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the EU Commission.

Brands and model performance

Toyota sales volume increased by +42% to 559,718 in the first six months, with a 6.2% market share, up +0.4% year-on-year in passenger cars. The brand’s top sellers include Yaris, the Corolla Range and RAV4 which represented 61% of total volume, with a combined hybrid mix of 64%. Toyota’s overall hybrid volume increased by +64% year-on-year to 326,420 and accounted for 58% of the total sales. Demand for the new RAV4 PHEV and Mirai FCEV continue to grow, and Toyota’s global unveiling of its battery electric bZ4X D-SUV Concept signals the brand’s further expansion of its BEV line-up.

Lexus sold 39,170 vehicles in the first six months, a volume increase of +32.0% year-on-year. The brand’s overall European hybrid mix was 62%, rising to 93% in Western Europe. Its SUV line-up of RX, NX, UX, GX and LX represented 84% of total sales with a SUV hybrid mix of 60%. The highest year-on-year sales growth was achieved by UX (+55%) and ES (+51%). Sales of the brand’s first battery electric vehicle, the UX 300e, which started earlier this year, now represent over 10% of the UX model’s total volume.

TME highlights Jan- June 2021

• Total sales: 598,888 (+41% year-on-year)
• Market share: 6.6% (+0.5% year-on-year)
• Total hybrid sales: 350,753 (+61% year-on-year)
• Hybrid mix: West Europe: 70% - East Europe*: 27% - TTL: 59%

Toyota highlights Jan- June 2021:

• Toyota sales: 559,718 (+42% year-on-year)
• Top sellers: Yaris (118,258); Corolla Range (114,841); RAV4 (88,963)
• Top hybrids: Yaris Hybrid (92,979); Corolla Hybrid Range (89,130); Toyota C-HR Hybrid (66,875)
• Total hybrid: 326,420 ( +64% year-on-year)
• Hybrid mix: West Europe: 69% - East Europe*: 27% - TTL: 58%

Lexus highlights Jan- June 2021:

• Total Lexus sales: 39,170 (+32% year-on-year)
• Top sellers: UX Range (10,658): NX Range (10,606); RX Range (9,182);
• Top hybrids: UX Hybrid (9,083); NX Hybrid (7,645); RX Hybrid (3,050)
• Total hybrid sales: 24,333 (+30% year-on-year)
• Hybrid mix: West Europe: 93% - East Europe*: 8% - TTL: 62%

Sales for Jan - June 2021 are listed below