<![CDATA[Newsroom Toyota Europe]]> https://newsroom.toyota.eu/ en Mon, 07 Sep 2026 23:43:37 +0200 Tue, 01 Apr 2025 10:31:37 +0200 <![CDATA[Newsroom Toyota Europe]]> https://content.presspage.com/clients/150_1523.png https://newsroom.toyota.eu/ 144 Toyota reinforces its multi-pathway approach and its commitment to customer-focused innovation https://newsroom.toyota.eu/toyota-reinforces-its-multi-pathway-approach-and-its-commitment-to-customer-focused-innovation/ https://newsroom.toyota.eu/toyota-reinforces-its-multi-pathway-approach-and-its-commitment-to-customer-focused-innovation/690283
  • Toyota demonstrates its commitment to meeting the diverse needs of customers across different regions while advancing its multi-pathway product strategy towards carbon neutrality
  • Toyota brand to introduce six new battery electric vehicles in Europe by 2026
  • Lexus to launch three new battery electric vehicles in 2025 including the new Lexus RZ with steer-by-wire technology
  • TOYOTA GAZOO Racing supporting ‘Ever Better Cars' by using the racetrack to develop new engines optimised for carbon neutral fuels
  • Toyota’s 3rd generation fuel cell technology and partnerships on faster refuelling infrastructure rollout paves the way towards heavy-duty truck operations
  • Toyota unveils FT-Me micromobility concept, a compact battery electric vehicle designed to tackle the challenges of evolving urban environments
    • ]]>    Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 26,000 people and has invested over EUR 12 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 14.7 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries , Israel, Turkey and other Eastern European countries). In 2024, TME sold 1,217,132 vehicles in Europe for a 7.1% market share. For more information, visit www.toyota-europe.com.

    Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.  

    ]]>    Brussels, 12 March 2025 At Toyota’s annual product strategy event last week, a team of Global and European executives presented an array of new Toyota and Lexus production and concept vehicles. The annual event with an audience of 350 media provided further insight on the company’s strategy to meet changing customer needs and its transition towards carbon neutrality.

    Multi-pathway product strategy to carbon neutrality

    Toyota's multi-pathway approach to carbon neutrality is about providing customers with a choice of sustainable solutions, regardless of where they live or their individual circumstances. This strategy includes a full array of powertrains, from flex-fuel hybrids in South America to new fuel cell sedans in Japan. In Europe, where battery electric vehicles (BEVs) sales are among the highest in the world, Toyota is introducing three new production BEVs and three more by 2026. This approach of listening to the customer and offering a choice of solutions has helped Toyota perform well in Europe, with a record sales result of 1.217 million vehicles in 2024.

    Speaking at the event, Simon Humphries, Chief Branding Officer and Board member of Toyota Motor Corporation:

    “It’s about all customers feeling they are empowered to make the right choice for themselves. Providing choice and opportunity is at the heart of ever-better cars and everything we do - and that includes the path to sustainability.”

    Continued rollout of new battery electric vehicles

    Toyota remains committed to expanding its BEV portfolio. The new, further improved Toyota bZ4X offers more power, sportier looks, and enhanced performance.  Its more powerful and efficient motors together with higher capacity batteries combine to provide increased real world and homologated range and up to twice the charging speeds.

    Additionally, the new Toyota C-HR+ expands Toyota's BEV presence. Designed on the dedicated e-TNGA platform, it will be available as a front or all-wheel drive. In keeping with its Toyota C-HR heritage it retains a bold, coupe-style exterior design intended to attract attention, and is set to be an aspirational experience for customers.

    Together with the recently announced Urban Cruiser, Toyota is introducing three new BEVs in the B, C and D-SUV segments which are at the heart of the European automotive market, this brings the total count of BEVs for Toyota and Lexus in Europe to 14 models by 2026.

    Complementing these zero-emission products is a comprehensive line-up of other lower-emission electrified vehicles, which include the best-selling Yaris Cross hybrid, Corolla Cross hybrid, C-HR hybrid and plug-in hybrid, RAV4 hybrid and plug-in hybrid, which together with many other models offer a multi-pathway portfolio of choice for European customers.

    Yoshihiro Nakata, President & CEO of Toyota Motor Europe highlighted that “77% of the Toyota vehicles we sell in Europe are also produced in Europe” and gave special appreciation to the strong partnerships with other OEMs and the many suppliers across Europe that support us in this large scale manufacturing activity. This wide footprint of manufacturing and supply chain helps to provide sustainable employment to families and communities all across Europe.

    Lexus to rollout three new battery electric vehicles

    Lexus is taking the corporate battery electric vehicle leadership role, ramping up its rollout of BEV technology including three new BEVs over the next 12 months. In 2024, Lexus global sales increased to over 851,000 vehicles, with sales in Europe increasing by 20% year-on-year to a record 88,184. The new Lexus RZ, which brings all the kaizen elements of the bZ4X, is the first of three new Lexus BEVs to debut this year. The RZ features advanced technologies such as Steer-By-Wire and virtual gear shifting courtesy of the new Interactive Manual Drive system enhancing the overall driving experience.

     

    TOYOTA GAZOO Racing

    TOYOTA GAZOO Racing’s (TGR) mission to develop TGR ‘ever better cars’ continues as it pushes the limits of performance and innovation. In 2024, GR secured the manufacturer's titles in W2RC, WRC, and WEC. GR's motorsports activities translate into authentic race-bred performance for customers and a development advantage for Toyota as a whole, reinforcing the insight that racing trains people to make ever-better cars. This year, GR will return to the Nürburgring to race with the GR Yaris Nur24, while the GR Yaris M Concept, a prototype featuring the new G20E internal combustion engine capable of running on carbon-neutral fuels or hydrogen, will be competing at a Super Taikyu race this year as part of its development program.

     

    Carbon neutral fuels

    Toyota is exploring the potential of carbon-neutral fuels for road cars. For many years, Toyota has been running carbon-neutral biofuels and e-fuels in its race cars, including the GR010, GR Yaris Rally 1 and GR Supra GT4 which all use 100% renewable fuels. These fuels offer a practical solution for carbon neutrality, not just for new cars but also for the existing vehicle fleet in operation around the world. Toyota supports the EU's technology-neutral approach to carbon reduction, recognising that carbon-neutral fuels are a key part of the journey to 100% CO2 reduction.

     

    Hydrogen

    Toyota continues to advance its hydrogen and fuel cell vehicle technology. In motorsports, there is ongoing development of hydrogen combustion, with TGR and Rookie Racing who successfully advance this technology by competing in races such as the 24-hour Super Taikyu race.

    And, for fuel cell electric vehicles, Toyota is moving forward with its third-generation fuel-cell technology, a more compact system with a 20% increase in efficiency promising durability up to one million kilometres. Toyota's zero-emission fuel cell technology was showcased at Paris 2024 in a variety of vehicles including heavy-duty buses and trucks.  In the quest to decarbonise heavy-duty transportation, Toyota is also working with partners to support the rollout of a fast and cost-efficient refuelling infrastructure across Europe. Toyota sees that fuel cell vehicles have a key competitive advantages in the heavy-duty truck industry, delivering fast refuelling and while carrying heavier payloads.

     

    Toyota’s new FT-Me micromobility concept

    Toyota's vision of Mobility for All includes providing solutions for all customers across a diversity of personal needs and circumstances. The new FT-Me concept is a compact battery electric vehicle designed to offer personal mobility in urban environments where cars are being deprioritised. The FT-Me features leading-edge solar panel roof technology that can charge the main battery, adding 20 to 30 km of range per day in urban settings easily covering the expected daily usage. Combining premium design with versatility, the spacious 2-seater vehicle offers accessible mobility for people with entry-level driving licences, including those as young as 14 years old in certain markets while also appealing to their parents and those needing a second vehicle for short-distance urban journeys. This innovative concept is a clear demonstration of Toyota's commitment to providing choice and opportunity to all customers.

     

    Deep Dives

    A series of product and technology deep dives followed the plenary presentation.

    Watch the recordings of the plenary and the deep dives on our YouTube channel.

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