Serve the City mobilizes volunteers to show kindness through simple, practical acts - supporting vulnerable people by helping them with errands, offering company to the isolated, and more.

It’s a movement which enables compassion to to be put into action. Toyota Motor Europe (TME) has supported Serve the City Brussels since 2005, with employees contributing through donations and hands-on volunteering. In 2024 alone, almost 300 TME employees took part in the Lunch 4 All initiative, distributing more than 10,000 meals. Toyota’s support also includes logistics: a Proace van donated in 2015 was upgraded to a Proace BEV in 2023, helping deliver thousands of meals to those in need. 

Now, Toyota Mobility Foundation (TMF) - a non-profit organisation established by Toyota Motor Corporation in 2014 to advance mobility for all through innovation, collaboration, and social impact -

has expanded the support of the Serve the City Brussels on the occasion of Serve the City’s anniversary celebration in Brussels. As part of  action its commitment to inclusive mobility and community empowerment, TMF supports Serve the City expanding its reach across Europe demonstrating that the spirit of service knows no borders. 

A key element of this milestone is the newly enhanced ServeNow app. TMF has helped upgrade the platform’s digital infrastructure, making it easier for volunteers to discover, organise, and coordinate service opportunities. The app now supports multiple languages and features a browser-based interface, ensuring accessibility for all - regardless of location or device.

Voices from the partnership:

This anniversary isn’t just a celebration of the past - it’s a call to action. As Serve the City looks ahead, the partnership with Toyota is a powerful example of how innovation and compassion can come together to build stronger, more connected communities. 

Do you want to make a change? Join the Serve the City's volunteer movement and discover how your time, skills or small acts of kindness can create real impact in your own community.

• If you are in one of the following countries, contact Serve the City Serve the City International – Showing Kindness in Personal Ways: Germany, Latvia, Luxembourg, Netherlands, Poland, Portugal, Australia, Ethiopia, Haiti, Kenya, Kosovo, Malawi, Nepal, Nigeria, Philippines, Switzerland, United Arab Emirates, United States, Zambia
• If you are in Belgium, France or Ireland, download ServeNow app:

Link to the app for Android: ServeNow - Volunteering – Apps on Google Play

Link to the app for iOS: ServeNow - Volunteering on the App Store