<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[Newsroom Toyota Europe]]></title>
                    <link>https://newsroom.toyota.eu/</link>
                    <description></description>
                    <language>en</language>
                    <lastBuildDate>Mon, 07 Sep 2026 18:27:49 +0200</lastBuildDate>
                    <pubDate>Thu, 18 Dec 2025 17:58:22 +0100</pubDate>
                    <image>
                        <title><![CDATA[Newsroom Toyota Europe]]></title>
                        <url>https://content.presspage.com/clients/150_1523.png</url>
                        <link>https://newsroom.toyota.eu/</link>
                        <width>144</width>
                    </image><item>
                        <title>Enhanced Mid+ grade brings new look and more technology to Toyota’s iconic Yaris</title>
                        <link>https://newsroom.toyota.eu/enhanced-mid-grade-brings-new-look-and-more-technology-to-toyotas-iconic-yaris/</link>
                        <guid>https://newsroom.toyota.eu/enhanced-mid-grade-brings-new-look-and-more-technology-to-toyotas-iconic-yaris/</guid><pp:caseid>731958</pp:caseid><description><![CDATA[<ul><li class="ck-list-marker-bold" data-list-item-id="e95d4af20c01a99d8a07098bd5b6f641c"><p style="margin-left:36.0pt;"><span><strong>The 2026 line-up builds on Yaris’ reputation for style and technology</strong></span></p></li><li class="ck-list-marker-bold" data-list-item-id="e2742fa6228ebda8bbc15379fa38132ed"><p style="margin-left:36.0pt;"><span><strong>A proven dual-hybrid line-up continues to deliver class-leading efficiency</strong></span></p></li><li class="ck-list-marker-bold" data-list-item-id="ef5588e3e65a21c809a9ae19356269557"><p style="margin-left:36.0pt;"><span><strong>Mid+ grade enhanced with new look and more technology as standard</strong></span></p></li><li class="ck-list-marker-bold" data-list-item-id="ea72a47ebf7ac3398d4ddf395ef563e31"><p style="margin-left:36.0pt;"><span><strong>Celestite Grey colour introduced across the range</strong></span></p></li></ul><p>The highly efficient Yaris will be updated for 2026 to further showcase the model’s core values of innovation, quality, and character, while reinforcing its role as a key contributor to Toyota’s European sales success.</p><p>Since its 1999 introduction, generations of Yaris drivers have benefited from advanced technology and proven dependability, while standing out from the crowd thanks to its distinctive looks and fun-to-drive personality.</p><p>The model is a cornerstone of Toyota’s line-up in Europe, and one of its best-sellers. In 2024, Yaris and Yaris Cross were Europe’s two most popular full hybrid cars while Yaris was the continent’s 10th best-selling vehicle, with 174,000 sales.</p><p>With its “big-small” philosophy combining a compact and purposeful exterior with a spacious interior, Yaris has led the way in introducing new technology to its segment. From raising the bar on safety to pioneering full hybrid power and becoming the first compact car built on the Toyota New Global Architecture (TNGA) GA-B platform, Yaris has continually set new standards.</p><p>Toyota’s latest version of the fourth generation Yaris continues to be built in Europe for European customers, showcasing innovative design and engineering across a series of grades to suit customer preferences, including the GR SPORT variant.<a href="#_msocom_1">[JD1]</a>&nbsp;<a href="#_msocom_2">[CW2]</a>&nbsp;</p><p>The fourth generation Yaris offers a dual-hybrid approach to meet customers’ varying needs and ensure exceptional efficiency. The Hybrid 115 powertrain delivers optimal environmental performance, while the Hybrid 130 option has sharper acceleration and a more engaging drive.</p><p>For 2026, Mid+, the grade of choice for around 40% of customers, has been updated and enhanced with a fresh look and additional technology as standard.</p><p>New matte black 17-inch alloy wheels – increased from the previous 16-inch versions – and dark chrome wheel nuts create a bolder appearance. Inside, seats have a sportier shape, upgraded fabric and an elegant three-tone grey stitching pattern.</p><p>To enhance everyday convenience, advanced technologies are now standard on Mid+ for the first time, including smart entry, push-button start, wireless charging and ambient lighting.</p><p>Across the Yaris range, the stylish Celestite Grey colour will also be introduced for 2026.</p><p>The upgraded Toyota Yaris range will be available to order across Europe during the first quarter of 2026.</p>]]></description><category><![CDATA[toyota news,2026 yaris,Yaris]]></category>
            <pubDate>Wed, 07 Jan 2026 10:00:00 +0100</pubDate>
            <enclosure url="https://content.presspage.com/uploads/1523/5198e839-833e-4e85-98c2-de8d583ad463/500_toyotayaris2026mid01h.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/1523/5198e839-833e-4e85-98c2-de8d583ad463/500_toyotayaris2026mid01h.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/1523/5198e839-833e-4e85-98c2-de8d583ad463/toyotayaris2026mid01h.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[Toyota Yaris 2026 Mid+ 01h]]></pp:imageTitle></item><item>
                        <title>Yaris 2016    more style and even greater appeal </title>
                        <link>https://newsroom.toyota.eu/yaris-2016----more-style-and-even-greater-appeal/</link>
                        <guid>https://newsroom.toyota.eu/yaris-2016----more-style-and-even-greater-appeal/</guid><pp:caseid>220367</pp:caseid><description><![CDATA[At Frankfurt, Yaris comes with a new Style grade, new colours and an all-new Bi-Tone version.</p><p>European sales of the Yaris have grown continuously over the last four years, rising from some 144,000 units in 2011 to an anticipated 200,000+ in 2015. Over the same period, the Yaris has also increased its B-segment market share from 4.1% to an anticipated 6.6%.<p>Much of this ongoing sales success may be attributed to the introduction of the Yaris Hybrid in 2012. 170,000 hybrid units have been sold since its European launch at the end of June in that year, a figure expected to rise to over 200,000 by the end of 2015. The full hybrid model currently accounts for more than 35% of all European Yaris sales and is expected to grow further.</p><p>The introduction of the Toyota Safety Sense system to the Yaris model range in June 2015 places it at the very top of its segment for active and passive safety. By the end of this year, Toyota anticipates that one in three Yaris' produced will be equipped with the company's innovative integrated safety technology.</p><p>Bringing a breath of fresh air and even greater appeal to the Toyota Yaris range, a revised grade structure will be available throughout Europe from January 2016. It introduces bold new colours, high-quality trim and stylish upholstery finishes across the model line-up.</p><p><b>New Style Grade — most striking execution now available on Hybrid Models</b></p><p>For the first time, the Style grade also becomes available on the Hybrid, combining our most advanced execution with the most innovative powertrain.</p><p>An enhanced Style grade features a new, Black-painted honeycomb grille with satin chrome ornament and front foglight surrounding.</p><p>The interior benefits from new, all-black seat upholstery and a new Piano black inserts inside the cabin.</p><p><b>Bi-Tone: </b></p><p><b>A new dynamic and elegant touch </b></p><p>Adding a touch of true élan to the Yaris range, a new Bi-Tone option combines a metallic black 'wrap-around' exterior paint treatment with a choice of exclusive interior finishes.</p><p>Based on the Style grade, the Bi-Tone version combines a choice of Pearl White, Platinum Bronze or Barcelona Red exterior colours with a 'wrap-around' metallic Black finish to the roof, A pillars, door mirrors, upper front wing and bonnet leading edge.</p><p>Incorporating a black head liner to match the exterior roof treatment, the Bi-Tone interior offers a choice of three exclusive colour schemes all-Black, Warm Grey or Soft-gradation Grey.</p><p>With three new Bi-Tone versions Toyota is giving customers the possibility to have their own unique Yaris execution.</p><p>The new Style grade and the new Bi-Tone version add even greater appeal to the 2016 Yaris model range.</p><p></p>]]></description><category><![CDATA[corporate,Toyota,2015,Frankfurt,Yaris,Style]]></category>
            <pubDate>Tue, 15 Sep 2015 02:00:00 +0200</pubDate>
            <enclosure url="https://content.presspage.com/clients/150_1523.png?10000" length="0" type="image/png" />
                <pp:image>https://content.presspage.com/clients/150_1523.png?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/clients/150_1523.png?10000</pp:imageOriginal><pp:imageTitle><![CDATA[logo]]></pp:imageTitle></item></channel>
                    </rss>