Brussels, Belgium,

Toyota achieves strong first-half sales growth in the West on the back of rapid hybrid growth and Lexus, and increased share in the East

  • Toyota Motor Europe sold 476,000 vehicles in the first half of 2016, +5.6% increase versus last year
  • Hybrid sales rose 44% versus the same period last year, representing 31% of sales, with Yaris Hybrid sales up by 23%, Auris Hybrid up by 33% and Prius sales more than doubling
  • Best-ever half-year result for Lexus in Europe with over 36,000 units, +16% versus last year

Toyota Motor Europe today reported sales for the first half of 2016 of 476,000 Toyota and Lexus vehicles, an increase of 5.6% from the first half 2015.
Total market share for the group stood at 4.6%.

TME’s sales in the EU+EFTA region grew by 7.5% year-on-year. Sales in the rest of TME’s Europe region (including Russia, Kazakhstan, Ukraine, Caucasus, Turkey and Israel) were stable versus a market down by 8%. This resulted in an increase in share of 0.6 percentage points at 8% in the area.

The strong sales momentum in the first quarter of the year was maintained in the second quarter with sales growth in Europe driven by another significant increase in Toyota and Lexus hybrid vehicle sales, up 44% from the first half 2015, at 145,160. Hybrid sales represented 31% of all sales of TME in the first half of the year, compared to 24% for the full calendar year 2015. TME is targeting to achieve another hybrid sales record with 280,000 units in CY2016 and has a mid-term plan to achieve 50% hybrid sales by 2020.

The second contributor to the strong sales performance was Lexus premium vehicles. There was substantial sales growth in all parts of the region. In Russia, Lexus sales increased by 17% in a premium market down by 6%.

What they said:

Karl Schlicht, Executive Vice President, Toyota Motor Europe
“If it’s a hybrid, it’s moving, and moving fast – sometimes faster than we can supply, which has put a limit on our sales progression in Western Europe in the first half of the year. Hybrid supply should improve in the second half. Together with the very strong sales we are posting in Russia, where we achieved N°1 position for the locally produced Camry and the RAV4, and the acceleration of the Lexus brand both in the West and the East, we are confident to exceed 900,000 sales for the first time in 7 years.

Matt Harrison, Vice President, Sales&Marketing, Toyota
“Plus forty-four percent hybrid sales versus last year is a great achievement. I am thrilled to see that 31% of our sales are now hybrids. Yaris Hybrid and Auris Hybrid continue to perform well. And the initial sales of the RAV4 hybrid and the new Prius that have just been launched are beyond expectations. With this continued hybrid momentum and the launch of the new PROACE van range and the new Hilux pickup coming soon, we are confident of an equally strong second half of the year.”

 Alain Uyttenhoven, Vice President, Lexus
“Over the last couple of years, Lexus has completely renewed its line-up, and expanded its range with new models such as the NX and the RC. We also remain by far the leading manufacturer of luxury hybrid vehicles, globally and in Europe. This provides a solid foundation for continued growth in the future.”

Toyota highlights in this half-year:
• Top 3 sellers: Yaris (113,177); Auris (79,828); RAV4 (54,663),
• Top 3 gainers: Prius range (+47%); Avensis (+35%); Auris range (+14%)
• Top 3 hybrids: Auris Hybrid (46,972); Yaris Hybrid (44,612); RAV4 Hybrid (17,063)
• Top 3 hybrid gainers: Prius (+117%); Auris Hybrid (+33%); Yaris Hybrid (+23%)
• Total hybrid sales: 122,141 (+52% year-on-year)
• Hybrid mix: 28%

Lexus highlights this half-year:
• Top 3 sellers: NX (12,689); RX (8,815); CT200h (4,452)
• Top 3 gainers: RC (+171%); LX (+143%); RX (+123%)
• Top 3 hybrids: NX Hybrid (8,788); RX Hybrid (4,715); CT200h (4,452)
• Top 3 hybrid gainers: RC Hybrid (new); RX Hybrid (+104%); NX Hybrid (+14%);
• Total hybrid sales: 23,021 (+12% year-on-year)
• Hybrid mix: 63%


Table 1 – TME (1) total half-year sales in 2016

TOYOTA 439,383
AYGO 49,639
Yaris (incl. Yaris Hybrid) 113,177
Yaris Hybrid 44,612
Auris TTL (incl. Auris Hybrid) 79,828
Auris Hybrid 46,972
Corolla 32,755
Verso 19,000
Avensis 20,467
Verso-S 512
Prius Family 13,033
Prius 8,958
Prius+ 3,886
Prius Plug-in Hybrid 189
Mirai 29
Camry 15,441
GT86 818
RAV4 (incl. RAV4 Hybrid) 54,663
RAV4 Hybrid 17,063
Venza 1
Highlander 228
Land Cruiser 19,896
Hilux 15,830
Proace 3,273
Hiace 141
Other models 652
LEXUS 36,405
CT 200h 4,452
IS (incl. IS hybrid) 3,614
IS hybrid 3,182
ES (incl. ES hybrid) 986
ES hybrid 0
GS (incl. GS hybrid) 1,224
GS hybrid 1,024
LS (incl. LS hybrid) 89
LS hybrid 43
NX (incl. NX hybrid) 12,689
NX hybrid 8,788
RX (incl. RX hybrid) 8,815
RX hybrid 4,715
RC (incl. RC hybrid) 1,056
RC hybrid 817
Other models 3,480


Table 2 – TME (1) total sales in Q2 2016

TOYOTA 215,841
AYGO 24,276
Yaris (incl. Yaris Hybrid) 56,779
Yaris Hybrid 23,292
Auris TTL (incl. Auris Hybrid) 38,692
Auris Hybrid 22,951
Corolla 16,278
Verso 9,310
Avensis 9,298
Verso-S 38
Prius Family 7,084
Prius 5,214
Prius+ 1,820
Prius Plug-in Hybrid 50
Mirai 17
Camry 8,838
GT86 403
RAV4 (incl. RAV4 Hybrid) 26,417
RAV4 Hybrid 8,946
Venza 1
Highlander 103
Land Cruiser 9,504
Hilux 7,120
Proace 1,309
Hiace 77
Other models 297
LEXUS 18,347
CT 200h 2,007
IS (incl. IS hybrid) 1,760
IS hybrid 1,538
ES (incl. ES hybrid) 511
ES hybrid 0
GS (incl. GS hybrid) 527
GS hybrid 440
LS (incl. LS hybrid) 44
LS hybrid 20
NX (incl. NX hybrid) 6,374
NX hybrid 4,116
RX (incl. RX hybrid) 4,791
RX hybrid 2,353
RC (incl. RC hybrid) 522
RC hybrid 406
Other models 1,811


(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).


Models listed in italics are produced locally at Toyota’s European manufacturing facilities.