Toyota and Uber partner to expand access to electrified vehicles for ride-hailing drivers in Europe
- Toyota and Uber are partnering to lower barriers to access electrified* vehicles for Uber drivers and fleet partners
- The partnership will give Uber drivers and fleet partners preferential conditions to new and approved used Toyota and Lexus vehicles, alongside flexible financing and leasing, and smart usage-based insurance
- The programme rollout will start in July across 10 European countries
Brussels, 20 July 2026 – Toyota Motor Europe (TME) and Uber today announced a partnership to expand access to low and zero-emission vehicles for Uber drivers and fleet partners, building on Toyota’s popularity among Uber drivers and fleet partners in Europe.
The partnership is designed to support Uber drivers and fleet partners across major European countries, representing hundreds of thousands of active individual drivers and fleets. Reflecting differences in operating needs, costs and charging infrastructure across Europe, the partnership is built around Toyota’s multi‑pathway approach, offering drivers a choice between hybrid, battery‑electric and approved used Toyota and Lexus vehicles as entry points into electrified mobility.
Professional drivers need electrified vehicles that work for them economically as well as operationally. Through this partnership with Uber, we are improving access to vehicles, financing and mobility services that drivers can use immediately, while supporting the gradual shift towards lower‑emission fleets across European cities. This reflects Toyota’s belief that the transition to lower-emission mobility should be inclusive and accessible to all.
The programme roll out will start in July in ten European countries, with a phased expansion to the rest of Europe.
The partnership brings together four Toyota entities to offer drivers a single, integrated mobility proposition covering new and used vehicles, financing, leasing and insurance:
- Toyota Motor Europe - Toyota’s European sales and product organisation, working with Uber to create an advantageous multi‑pathway vehicle offer, including hybrid and battery‑electric models, adapted to local market and infrastructure conditions.
- Toyota Financial Services - Toyota’s captive finance company, offering drivers flexible financing and leasing solutions to access Toyota and Lexus vehicles.
- Toyota Insurance Services - Toyota’s strategic insurance partner, providing Smart-Connected insurance capabilities to support the evolving needs of professional mobility drivers across Europe.
- KINTO Europe - European mobility services brand, focused on expanding access to approved used vehicles for drivers, providing a lower‑cost entry point.
Partnering with Toyota allows us to offer an integrated solution that addresses vehicle ownership, financing, and maintenance. By lowering ownership obstacles, we are accelerating electrification while supporting drivers’ livelihoods in a changing world.
The partnership comes as European cities and the automotive industry accelerate efforts to reduce emissions while drivers face increasing operating costs and changing regulatory requirements.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 26,000 people and has invested over EUR 12 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 15. 6 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,300 retail sales outlets in 53 countries (EU, UK, EFTA countries , Israel, Turkey and other Eastern European countries). In 2025, TME sold 1,229,000 vehicles in Europe for a 7.2% market share. For more information, visit www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe by 2040.
*An electrified car is one propelled by an electric motor to some extent. Some electrified cars are entirely electric. Others, including Hybrids and Plug-in Hybrids, also have a petrol engine.