Toyota announces 500 fuel cell Mirai in the official fleet for the Olympic and Paralympic Games Paris 2024
- Zero-emission fleet of hydrogen-powered Toyota Mirai will operate throughout Paris 2024
- Toyota has a shared objective with Paris 2024 to reduce carbon emissions of the games by -50% compared to previous games*, enabled by a fleet of 100% electrified passenger cars
Paris, 20 Sep 2023 - As a Worldwide Partner of the Olympic and Paralympic Games, Toyota is committed to providing sustainable mobility solutions to help build a decarbonised and inclusive society. In the run-up to Paris 2024, Toyota is announcing the supply of 500 fuel cell Mirai vehicles as part of its official fleet for this major sporting event.
In 2018, Akio Toyoda announced a major turning point for the Toyota Group: to transform the company from a car manufacturer to a mobility company. With this new direction, the aim is to go beyond the boundaries of our industry by building a better society, based on carbon neutrality.
In its goal to achieve carbon neutrality, Toyota believes in a multi-path approach to mobility through a diverse range of battery electric vehicles, fuel cell electric vehicles, full hybrid vehicles and plug-in hybrid vehicles. In this way, customers across all regions can benefit by having access to a range of zero and low-emission vehicles which best meet their needs.
The Toyota Mirai is a prime example of the company's commitment to offering zero-emission vehicles. This hydrogen fuel cell powered sedan, combines the advantages of electric mobility with unequalled comfort of use, autonomy, and rapid recharging, demonstrates Toyota’s determination to decarbonise.
The Toyota Mirai fleet will be refuelled with hydrogen from renewable sources provided by Air Liquide, Official Hydrogen Supporter of the Olympic and Paralympic Games Paris 2024.
At Paris 2024, Toyota is preparing to show its innovative capabilities in the development of hydrogen-powered mobility solutions. This commitment will be demonstrated through the Mirai, together with other products. We have a shared ambition with the Paris 2024 Organising Committee to reduce the environmental impact of the Games as much as possible through a 100% electrified passenger car fleet.
Organising an exemplary and more environmentally responsible Games is one of the objectives we have set ourselves with Paris 2024. We are delighted that Toyota, a global partner of Paris 2024, is helping us take another step in this direction with the Mirai fuel cell powered vehicles that will be part of the official Games fleet. We thank Toyota for its commitment with us!
* London 2012, Rio 2016
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.