Toyota at frankfurt

Brussels, September 1st 2015

At the forthcoming IAA motor show in Frankfurt (Press day September 15-16, Public days September 19-27th), two dominant themes will shape the Toyota stand. One is the relentless expansion of Toyota's hybrid line-up. The other is the continuation of the roll-out and democratisation of the Toyota Safety Sense active safety technology.

The unmistakable star of the Toyota display will be the new Prius, which celebrates its motor show World-Premiere at Frankfurt. But the show also marks the European Premiere of the new RAV4 Hybrid, and the global debut of the second TOYOTA C-HR Concept hybrid crossover.

As Toyota continues the roll-out of Toyota Safety Sense across its range, the second iteration of the system premieres at Frankfurt, with Pedestrian Recognition and Adaptive Cruise Control being added to system's existing features[1].

The Toyota Press Conference takes place at 12:45 on Tuesday September 15th, on the Toyota stand in Hall 8.

[1] Pre-Collision System, Lane-Departure Alert, Road Sign Assist and Automatic High Beam