Brussels, Belgium,


At the forthcoming IAA motor show in Frankfurt (Press days September 12-13, Public days September 16-24th), two dominant themes will shape the Toyota stand.

The increasing success and relevance of hybrid technology, which will be showcased by the Toyota C-HR Hy-Power concept, a design study developed by Toyota’s European Design Centre (ED2). Its intention is to emphasize C-HR’s emotional and powerful look, while hinting at future expansion of Toyota’s hybrid powertrain line up within its core models.

Toyota’s unique 65 years heritage and QDR* Leadership is embodied by the world premiere of the new Land Cruiser. Featuring a segment-unique body-on-frame construction, the new Land Cruiser will take you wherever you want to go. And bring you back.

In addition, the Toyota stand will also feature the hot hatch Yaris GRMN and the new Auris Touring Sport “Freestyle”, which brings a higher degree of personalisation to the Auris line-up.

The Toyota Press Conference takes place at 08:50 on Tuesday September 12th, on the Toyota stand in Hall 8.

* Quality, Durability and Reliability