11
March
2013
|
19:00
Europe/Amsterdam

Toyota auris: class-leading sales growth in the european c-segment

&bull Auris sales increase 32%, whilst segment drops by 12%

&bull Auris Hybrid is key, with 50% of 2013 volume ordered in first 2 months

In its first complete month of sales, the new Toyota Auris has achieved market-leading growth in the European C-segment, as illustrated in data recently released by Automotive News Europe.

While the segment fell by 12% overall, sales of the new Auris grew by 32% compared to the same period last year.

This success is reinforced by the sales performance of the new Auris Hybrid where, in just two months, Toyota has received orders for half of its planned annual volume.

Data released by Automotive News Europe

Jan-13

Jan-12

%diff

Toyota Auris

7,658

5,806

32%

Hyundai i30

7,343

5,641

30%

Kia Cee'd

6,774

5,204

30%

Seat Leon

4,560

4,207

8%

Other (Bravo, Leaf, Cruze, Civic, Mazda3)

8,655

8,085

7%

Opel Astra

16,883

17,115

-1%

Renault Megane

11,883

13,867

-14%

VW Golf

30,319

36,753

-18%

Ford Focus

17,560

22,300

-21%

Citroen C4

6,419

8,330

-23%

Skoda Octavia

12,573

16,638

-24%

Peugeot 308

6,387

11,633

-45%

Total

137,014

155,579

-12%

Source : Automotive News Europe — March 2013 — covering Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland data excludes 'premium' brands and models registered as commercial vehicles