Paris,
01
March
2024
|
17:07
Europe/Amsterdam

Toyota begins deliveries of vehicles to the Olympic and Paralympic Games Paris 2024, marking a milestone in more inclusive and sustainable mobility

Summary
  • Toyota begins deliveries of vehicles to support the Olympic and Paralympic Games Paris 2024.  
  • Toyota’s distinctive visual identity for Paris 2024 was unveiled at the fleet key handover ceremony, highlighting Toyota’s multi-path strategy to carbon neutrality, with each technology present at the Games identifiable by dedicated colours. 
  • Toyota's KINTO mobility services already offer efficient transportation solutions to Paris 2024 employees during the preparations for the Games.
  • C+Walk S units delivered for the Paris 2024 employees to move freely inside the Pulse building.
  • The fleet key handover ceremony took place on March 1st, against the iconic backdrop of the Paris 2024 HQ (Pulse building), in the presence of Tony Estanguet, President of Paris 2024, Yoshihiro Nakata, President & CEO Toyota Motor Europe, Frank Marotte, CEO of Toyota France and Didier Gambart, President KINTO Europe.

Paris, 1 March 2024 – Toyota, as the worldwide mobility partner of the International Olympic Committee and the International Paralympic Committee, has started making the first deliveries of vehicles to support the Olympic and Paralympic Games Paris 2024, underscoring its commitment to making Paris 2024 an innovative showcase of inclusive and sustainable mobility. It starts by making sure that athletes, stakeholders, staff, volunteers, and spectators can all move around safely with a reduced environmental impact. 

The Paris 2024 fleet key handover ceremony took place on March 1st, against the iconic backdrop of the Paris 2024 HQ (Pulse building), in the presence of Tony Estanguet, President of Paris 2024, Yoshihiro Nakata, President & CEO Toyota Motor Europe, Frank Marotte, CEO of Toyota France and Didier Gambart, President KINTO Europe.

This symbolic event not only signifies the collaboration between Toyota and the Olympic and Paralympic Games Paris 2024 but also unveils the specially designed application of the Paris 2024 visual identity, highlighting Toyota’s multi-path strategy to carbon neutrality, with each technology present at the Games identifiable by dedicated colours. 

Overall, Toyota will provide a passenger vehicle fleet of more than 2650 electrified vehicles and 700 electric last-mile mobility solutions. Among these solutions are 250 Accessible People Movers (APMs), redesigned for Paris 2024, and manufactured in Europe.
 

Toyota’s visual identity at Paris 2024 

During the Olympic and Paralympic Games Paris 2024, all Toyota vehicles, including the electrified fleet and advanced mobility solutions will adopt a specially designed Paris 2024 visual identity, highlighting the strong partnership between Toyota and the Games. The unique design will emphasise Toyota’s multi-path strategy to carbon neutrality, where each of the technologies, present at the Games, will be identifiable through dedicated colours.  

The designs for the Paris 2024 car fleet were created using graphic elements directly from the Look of the Games (gradients, stripes, dots, iconic landmarks all reminiscent of French cultures and ‘art de vivre’. This creates a strong visual connection between the Games and Games activities on and off the playing fields. We emphasised the dynamism of the vehicles with a sleek design including glossy banners and matte trademarks. Finally, we carefully chose the colours for each of the technologies, in line with our multi-path strategy. We selected the blue colour for the fuel cell hydrogen vehicles (blue represents the colour of water, the only emission emitted by the vehicle tail pipe), green for the battery electric vehicles (green represents nature signifying the zero tailpipe emissions of BEV), while purple was chosen for the hybrid and plug-in hybrid vehicles, as the third colour of the Paris 2024 competition sites.

Jaime Noriega, Technical Manager Styling Division Toyota Motor Europe

Multi-path strategy demonstrating commitment to carbon neutrality 

Sustainability is a significant part of Toyota’s commitment to building a better world, underlined by its Environmental Challenge 2050, by which date the company aims to achieve carbon neutrality at a global level – and in Europe by 2040.

At Toyota, we are delighted to embark on this journey with Paris 2024, exemplifying our commitment to pioneering sustainable mobility solutions. Our multi-path approach to reduce carbon emissions, is at the core of the Toyota fleet to be made available to the Olympic and Paralympic family at Paris 2024. Toyota will bring a 100% electrified passenger vehicle fleet to Paris, in line with our commitment to reduce carbon emissions.

Yoshihiro Nakata, President and CEO of Toyota Motor Europe

Paris 2024 employees are experiencing professional mobility with KINTO car sharing 

In addition to providing the official fleet vehicles for Paris 2024, the Organising Committee employees have already been experiencing Toyota’s KINTO Share car sharing service as of September 2023. This flexible mobility service supports their professional needs during the preparation phase, especially when travelling to more distant event venues not easily accessible by public transport. 

The KINTO Share fleet exemplifies inclusivity and accessibility. Already, the high utilisation rates and positive feedback from Paris 2024 employees highlight the effectiveness and value of the KINTO Share service for the Organising Committee. 


Providing ‘Mobility for All’ solutions

Toyota has also delivered the first units of the C+Walk S to Paris 2024 employees with disabilities, enabling them to move freely inside the Pulse building. This is a first taste of the 700 units Toyota will deliver for athletes, staff and spectators to support Mobility for All during the Games.

Working with Toyota as the global mobility partner of the Olympic and Paralympic Games Paris 2024 enables us to act towards a more accessible and inclusive mobility. And a more responsible one too, as we focus on our goal of reducing greenhouse gas emissions in every aspect of the Paris 2024 Games. Experiencing the Toyota KINTO car sharing services to our employees is an integral part of supporting our sustainability goals. It enables our employees to move around more sustainably and safely during the preparations for the Games, setting a high standard for mobility excellence during the Olympic and Paralympic Games Paris 2024. Moreover, providing inclusive last mile solutions for our staff with disabilities, like the C+Walk, exemplifies Toyota’s commitment to Mobility for All. I want to thank Toyota for their commitment to share and bring our ambitions to life!

Tony Estanguet, President of Paris 2024

More details on the partnership with Paris 2024 Olympic and Paralympic Games:  Paris 2024: Toyota to provide sustainable Mobility for All

Paris2024+Toyota for Newsroom PR (1)

 

 

 

 

 

Note to editors:

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.

Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.