Tokyo, Japan,

Toyota Financial Services and its Insurance partner make a strategic investment in the Finnish company MaaS Global Ltd to develop integrated mobility solutions

Tokyo, Japan – June 19th – Toyota Financial Services (TFS), together with its Insurance partner announced today that it has made a significant investment in the Finnish company MaaS Global Ltd.

MaaS Global Ltd was established in April 2016 to provide multi-modal transportation services.

Through its ‘Whim’ App, it enables customers to purchase a monthly subscription package that is tailored to their transportation needs (currently this includes public transport, e-hailing and car rental). The App is already operating in Helsinki with plans this year to expand to three other major cities in Europe and then expand to other cities around the Globe.

TFS is investing to explore a co-operation model for multi-modal mobility solutions, including the necessary technology. TFS will help MaaS Global accelerate market entry and build a long term and loyal customer base.


“We are very pleased to partner with MaaS Global and work together on the development of multi-modal mobility solutions. The vision and business model of MaaS Global marries with Toyota’s strategic objective to serve the mobility needs of our current and future customers”.
Mr. Inuzuka, CEO of Toyota Financial Services
“We are really excited to start working with Toyota, and the opportunities our collaboration will bring. We at MaaS Global admire the dedication of Toyota to customer and quality and want to bring the same experience to digital era with our Whim app.”
Mr. Sampo Hietanen, CEO and Founder of MaaS Global Ltd


1/Toyota Financial Services (TFS)

TFS, wholly owned by Toyota Motor Corporation, was established in July 2000 as a holding company of Toyota’s financial subsidiaires worldwide. The TFS Group mission is to ‘provide sound financial services that contribute to the prosperous life for Toyota customers and others’. The global network includes more than 35 countries that serve more than 25 million customers.

2/ About MaaS Global Ltd

MaaS Global is a Finnish start-up company established in April 2016. Its business plan brings into reality the concept of Mobility as a Service (MaaS), by building the world’s first mobility ecosystem. MaaS Global aspires to upgrade the service level of transportation by joining together public and private transportation providers. Collaboration and integration of services will create a seamless and compelling travel experience for everyone, locally and globally. In addition to Toyota, current investors include e.g. Transdev, Karsan Otomotiv Sanayii and Ticaret AS, Veho Oy AB.

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