Toyota Hydrogen Factory scaling up its European activities

  • Hydrogen Factory Europe to further grow Toyota hydrogen business and stimulate a wider roll-out of the hydrogen eco-systems and infrastructure across Europe
  • Hydrogen as key contributor to achieving Toyota’s goal of becoming a carbon-neutral business in Europe by 2040
  • Toyota fuel cell systems being adopted in a wide variety of mobility applications, from passenger cars to light-duty vehicles, heavy duty trucks, coaches and ships
  • Next-generation Toyota fuel cell technology to be commercialised in 2026, offering longer lifecycles, increased driving range for vehicles and significantly reduced costs

Brussels, 4 December 2023 – Toyota Motor Europe (TME) will establish a local business operation, the Hydrogen Factory Europe. It will ensure a co-ordinated approach to the commercialisation of hydrogen technology and systems – spanning everything from development and production, through to sales and aftersales.

The Hydrogen Factory will be responsible for producing an increasing number of fuel cell systems and supporting a widening group of commercial partnerships, in line with the company’s strategy to achieve carbon neutrality in Europe by 2040, ten years ahead of Toyota’s global target.

Toyota expects Europe to be one of the world’s largest hydrogen fuel cell markets by 2030, with steady acceleration of different mobility and power generation applications. Growing investment and regulatory measures are encouraging development and market growth. These include €45 billion investment from the European Commission’s Green Deal by 2027 and the EU’s transport infrastructure fund has awarded 284 million euros – or approximately one third of its budget - for the installation of hydrogen refuelling stations.

The recent confirmation of the Renewable Energy Directive (REDIII) requires 42% of hydrogen used by industry in Europe to derive from sustainable sources by 2030. Along with the plans to build hydrogen filling stations at a minimum 200 km intervals along the region’s TEN-T (trans-European Transport Network) corridors, Europe is positioning itself at the centre of hydrogen technology.

Europe is showing long-term confidence in hydrogen and so do we. We will continue to develop fuel cell passenger cars and other light duty vehicles while we have broadened our focus towards heavy-duty transport to support the expansion of viable hydrogen infrastructure. We aim to further develop and learn through testing in our own network and with partners who share our approach.

Thiebault Paquet, TME Vice President and Head of Fuel Cell Business

A growing spectrum of mobility applications

Toyota introduced the world’s first mass-produced hydrogen fuel cell sedan, the Mirai, in 2015. Second generation fuel cell technology debuted in the next generation Mirai launched in 2020 and was introduced in the all-new Toyota Crown in Japan earlier this year, reaffirming the company’s commitment to hydrogen-powered passenger vehicles.

Fuel cell electric passenger cars benefit of a long driving range and quick refuelling, and under that premise, Toyota is further broadening its exploration towards light duty FCEVs. Earlier this year, the first hydrogen-fuelled Hilux FCEV Prototype pick-up was unveiled. Produced by a Toyota-led consortium in the UK, the prototype demonstrates how a fuel cell might be incorporated in a pick-up. Thanks to hydrogen being light, higher payload and towing capabilities can be obtained for light duty FCEVs compared to other zero-emission alternatives.

Toyota has also been integrating their fuel cell technology into heavy-duty transport and applications for some years now and has recently entered the strategic truck market in Europe, with hydrogen-powered trucks from the French manufacturer Hyliko and the Netherlands-based VDL Groep. Toyota will be using the hydrogen-powered VDL trucks to decarbonise its own logistics operations. The company is also expanding its partnership with Corvus in Norway for future marine applications, like ships and vessels. Furthermore, French clean mobility company GCK will use Toyota’s fuel cell modules to convert diesel coaches to zero-emission hydrogen vehicles.

The next generation

Building on its extensive experience, Toyota is developing next-generation hydrogen fuel cell technology that is expected to deliver industry leading performance through longer lifecycles and reduced costs. The new fuel cell technology, scheduled for sales in 2026, will deliver a higher power density. The new fuel cell system is expected to have a 20% increase in driving range, whereas technical advances and increased production volumes are expected to help reduce costs by more than a third. Further research is also looking at the potential of scalable fuel cell stacks with different power outputs and design of fuel tanks with complex shapes, compatible with different size vehicles.

Note to editors:

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2022, TME sold 1,080,975 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures (toyota.eu) and www.toyota-europe.com.

Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.  

Toyota views hydrogen as one of the key building blocks towards carbon neutrality, using fuel cell technology for mobility and in the wider economy beyond transport. As a hydrogen frontrunner, Toyota’s advanced fuel cell technology is already integrated into passenger cars, buses, trucks, trains, marine and stationary applications for a range of business customers and other OEMs. To meet growing demand in the region, TME started producing its 2nd generation compact fuel cell modules in Europe in January 2022. In terms of infrastructure, Toyota's long-term vision is to establish 700bar as a standard for fuel cell electric vehicles and products.