Toyota Motor Europe announces executive changes for 2026
Brussels, Belgium - Toyota Motor Europe (TME) announces today executive level appointments at its European Headquarters and National Sales & Marketing Companies effective 1st September 2026.
Toyota Motor Europe (TME)
- Mr Ronald Hoedemakers will be appointed Vice President of Quality, replacing Mr Peter Rade who is retiring.
National Marketing and Sales Companies (NMSCs)
Toyota Austria (TAT)
- Mr. Mesut Aslan will be appointed as Managing Director of Toyota Austria (TAT), taking over from Mr. Cedric Borremans who will take up a Head of position in the Sales Business Unit at TME in Brussels.
Overview [effective 1st September 2026]
| Name | From | To |
| Ronald Hoedemakers | Head of Quality Business Development and Innovation | VP – Quality, TME |
| Cedric Borremans | President, TAT | Head of, Sales Business Unit, TME |
| Mesut Aslan | Senior Country Manager, Sales Business Unit | Managing Director, TAT |
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 26,000 people and has invested over EUR 12 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 15. 6 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,300 retail sales outlets in 53 countries (EU, UK, EFTA countries , Israel, Turkey and other Eastern European countries). In 2025, TME sold 1,229,000 vehicles in Europe for a 7.2% market share. For more information, visit www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe by 2040.