Toyota Motor Europe battery electric vehicle sales double in the first half of 2026

Brussels, 16 July 2026 - Toyota Motor Europe (TME) ₍₂₎ continued to accelerate its electrification performance in the first half of 2026, with electrified vehicle sales increasing by 12% year-on-year and battery electric vehicle (BEV) sales rising by 113%.

Electrified vehicles accounted for a record 87% of TME sales in the first half of 2026, an increase of 9 percentage points year-on-year. Battery electric vehicles made up 11% of all vehicle sales. TME sold 633,617 vehicles, of which 592,463 were Toyota brand. Toyota Professional sold 76,788 Hilux and Proace family vehicles across Europe. Lexus further increased its electrified sales mix to 96%.

Brands and model performance

Toyota sold 592,463 vehicles between January – June 2026, retaining the position of 2nd best-selling passenger car brand in Europe. Yaris Cross remains the best-selling car in Toyota line-up with 18% share. The brand’s other top sellers also included the Yaris range, Aygo X, Corolla range, Toyota C-HR and bZ4X. Toyota’s overall electrified sales mix is now at 86%, an increase of 10 percentage points year-on-year. Toyota's BEV line-up continued to gain momentum, with sales rising 125% year-on-year to 62,412 vehicles, led by strong customer demand for the Toyota bZ4X, Toyota C-HR+, the Urban Cruiser and recently introduced bZ4X Touring.

Toyota Professional recorded 76,788 sales across the Hilux and Proace family in the first half of 2026. The brand continued to strengthen its electrified commercial vehicle offering, with sales of the all-electric versions of Proace and Proace City rising by 37% and 47% respectively. The addition of the battery electric Proace Max and the newly introduced Hilux BEV further broadened customer choice across the range.

Lexus achieved 41,154 sales in the first half of 2026 and continued to lead in electrification, with electrified vehicles accounting for 96% of total sales. The LBX remained the brand's best-selling model with 13,236 vehicles sold, while the battery electric Lexus RZ and RX Plug-in Hybrid recorded growth of 43% and 25% respectively.

TME highlights January – June 2026:

• Total sales: 633,617 (-0.3% year-on-year)
• Total electrified sales: 549,332 (+12% year-on-year)
• Total electrified mix: West Europe: 92%, Central Europe: 84%, East Europe*: 61% - TTL: 87% (+9 pp year-on-year)

Toyota highlights January – June 2026:

• Toyota sales: 592,463 (+0.2% year-on-year)
• Top sellers (passenger): Yaris Cross Hybrid (107,251); Yaris Hybrid (86,820); Corolla range (77,998); Toyota C-HR (72,099); Aygo X Hybrid (55,330), bZ4X (20,145)
• Total electrified sales: 509,834 (+13% year-on-year)
• Top electrified (passenger): Yaris Cross Hybrid (107,251); Yaris Hybrid (86,820); Toyota C-HR Hybrid/Plug-in Hybrid (72,099); Corolla Hybrid (64,177); bZ4X (20,145), C-HR+ BEV (17,316)
• Toyota Professional sales (Hilux and Proace family): 76,788 (-5% year-on-year)
• Electrified mix: West Europe: 91%, Central Europe: 82%, East Europe*: 61% - TTL: 86% (+10 pp year-on-year) 

Lexus highlights January – June 2026:

• Total Lexus sales: 41,154 (-7% year-on-year)
• Top sellers: LBX Hybrid (13,236), NX (12,992); UX (4,159), RX (4,173), RZ (3,597)
• Total electrified sales: 39,498 (-6% year-on-year)
• Top electrified: LBX Hybrid (13,236), NX Hybrid/Plug-in Hybrid (12,864), UX Hybrid/BEV (4,159); RX Hybrid/Plug-in Hybrid (3,794), RZ (3,597)
• Electrified mix: West Europe: 100%, Central Europe: 100%, East Europe*: 61% - TTL: 96%

Sales for January – June 2026 are listed below:

_{(1) European sales excluding Russia.}

_{(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.}

_{*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.}

_{Models listed in italics are produced locally at Toyota’s European manufacturing facilities.}