Toyota Motor Europe battery electric vehicle sales up 79% in the first quarter of 2026

Brussels, 16th April 2026 – Toyota Motor Europe (TME) ₍₂₎ sold 318,103 Toyota and Lexus vehicles in the first quarter of 2026. TME’s mix of electrified vehicles grew to 86%, an increase of 8% with BEV sales up 79%. Toyota Professional’s range of commercial vehicles also achieved an all-time sales record of 40,039 vehicles, an increase of 8% year-on-year.

Brands and model performance

Toyota sold 297,581 vehicles between January – March 2026, retaining the position of 2nd best-selling passenger car brand in Europe. Yaris Cross was best-selling car in the B-SUV segment with 19% share. The brand’s top sellers also included the Yaris range, Corolla range, Toyota C-HR and bZ4X. Toyota’s overall electrified sales mix is now at 85%, increasing 9% year-on-year. Sales of battery electric vehicles were up by 85% year-on-year at 25,640 vehicles, driven by the launch of the three Toyota BEVs – the updated bZ4X, the all-new Toyota C-HR+ and the Urban Cruiser.

Toyota Professional continued to grow volume with 40,039 vehicles in the first quarter of 2026, an increase of 8% year-on-year. Strong demand for Hilux continues with a 7% growth year-on-year with 11,615 vehicles sold. The Proace Family range of commercial vans also experienced 9% volume growth year-on-year, with the demand for its battery electric versions up by 47%.

Lexus posted sales of 20,522 for the first three months of 2026. Lexus has a 100% electrified sales mix in West Europe and 97% across the entire region. Key performers are the luxury crossover Lexus RX range, which increased sales by 60% year-on-year, and the compact Lexus LBX with 6,215 cars sold.

TME highlights January – March 2026:

• Total sales: 318,103 (-0.9% year-on-year)
• Total electrified sales: 272,928 (+10% year-on-year)
• Total electrified mix: West Europe: 91%, Central Europe: 83%, East Europe*: 62% - TTL: 86% (+8pp year-on-year)

Toyota highlights January – March 2026:

• Toyota sales: 297,581 (-0.5% year-on-year)
• Top sellers (passenger): Yaris Cross (55,733); Yaris (43,964); Corolla range (39,699); Toyota C-HR (39,688); Corolla Cross (14,884); bZ4X (12,432)
• Total electrified sales: 253,026 (+11% year-on-year)
• Top electrified (passenger): Yaris Cross Hybrid (55,733); Yaris Hybrid (43,963); Toyota C-HR Hybrid/Plug-in Hybrid (39,688); Corolla Hybrid (32,411); bZ4X (12,432)
• Toyota Professional sales (Hilux and Proace family): 40,039 (+8% year-on-year)
• Electrified mix: West Europe: 90%, Central Europe: 81%, East Europe*: 62% - TTL: 85%

Lexus highlights January – March 2026:

• Total Lexus sales: 20,522 (-7.1% year-on-year)
• Top sellers: NX (6,720); LBX Hybrid (6,215), UX (2,307), RX (2,258), RZ (1,520)
• Total electrified sales: 19,902 (-6% year-on-year)
• Top electrified: LBX Hybrid (6,215), NX Hybrid/Plug-in Hybrid (6,600), UX Hybrid/BEV (2,307); RX Hybrid/Plug-in Hybrid (2,101), RZ (1,520)
• Electrified mix: West Europe: 100%, Central Europe: 100%, East Europe*: 68% - TTL: 97%

Sales for January – March 2026

(1) European sales excluding Russia.

(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.