Toyota Motor Europe outperforms market and posts strong growth in 2019, reaching 5.3% market share
- Toyota brand passes 1 million sales for the first time since 2008
- Lexus increases 14.5% to a record 87,000 sales marking sixth successive year of European growth
- Hybrid electric vehicles make up 52% of total sales and 63% in West Europe
Brussels, Belgium – January 13, 2020 – Toyota Motor Europe today reported 2019 sales of 1,089,422 Toyota and Lexus vehicles, an increase of +5.2% from 2018. Total market share for the group rose to 5.3%, in a European market which was stable year on year. With over 550,000 hybrid electric vehicles sold, representing 52% of the total mix, Toyota and Lexus offers a total of 20 hybrid models, the widest range of full hybrid electric vehicles in the industry.
A total of seven new model launches in 2019 across both brands provided additional momentum for year on year growth. With sales of 1,002,216 vehicles, Toyota sold over one million vehicles for the first time since 2008 delivering 4.5% growth on 2018. In the core C-segment Toyota launched all new versions of Corolla Hatchback and Touring Sports, available in both 1.8L – 122 hp and 2.0L - 180hp hybrid powertrains and extended hybrid to the new Corolla Sedan for the first time. The launch of new RAV4 was well received by customers with demand currently outstripping supply. Other new launches included introducing a hybrid version of Camry to Western Europe and the return of GR Supra.
Total Lexus sales increased by 14.5% in 2019 to a record 87,206 vehicles, posting a sixth consecutive year of growth with sales doubling since 2013. Continued growth in 2019 was boosted by the launch of the new Lexus UX, a premium compact crossover, the new Lexus ES sedan and an updated Lexus RX. Lexus mix in Western Europe is now almost exclusively hybrid with a 96% mix and 67% across all Europe.
We are very satisfied with another strong performance in 2019 against quite uncertain market conditions. The continued growth of Toyota and Lexus during this period is testament to the company’s strategy to focus on new product and broadening our hybrid electric line-up. We thank our customers for their trust and their loyalty. We are confident that we can maintain this momentum in 2020, with the launch of seven models including new Yaris, and by extending our electrification strategy with the introduction of Toyota RAV4 PHEV and Lexus UX BEV
Sales for Jan-Dec 2019 are listed below
Table 1 – TME(1) full year sales in 2019
TOTAL TOYOTA / LEXUS
Yaris (incl. Yaris Hybrid)
Corolla H/B & Touring Sports (including Hybrid)
Corolla H/B & Touring Sports Hybrid
Toyota C-HR (incl. Hybrid)
Toyota C-HR Hybrid
Corolla SDN (incl. Hybrid)
Corolla SDN Hybrid
Prius Plug-in Hybrid
Camry (incl. Camry Hybrid)
RAV4 (incl. RAV4 Hybrid)
IS (incl. IS Hybrid)
ES (incl. ES Hybrid)
GS (incl. GS Hybrid)
LS (incl. LS Hybrid)
NX (incl. NX Hybrid)
UX (incl. UX Hybrid)
RX (incl. RX Hybrid)
RC (incl. RC Hybrid)
LC (incl. LC Hybrid)
(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).
*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.