Toyota Motor Europe outperforms the market, posting record first half year sales of 635,328 vehicles
- Toyota Motor Europe (TME) vehicle sales up +1% year-on-year in the first half of 2025, gaining a market share of 7.3%(1)
- Toyota retained its position as 2nd best-selling car brand with all-time record sales of 591,115 vehicles
- TME sold a record 491,197 electrified vehicles, volume up +6% year-on-year, representing 77% of the total sales mix
- Lexus posted sales of 44,213 vehicles, up +7% year-on-year achieving a 2.5% share of the premium market
- Toyota Professional sales expanded by +12% year-on-year with all-time record sales of 80,449 vehicles
Brussels, 16th July 2025 – Toyota Motor Europe’s (2) (TME) sold a record 635,328 vehicles across January – June 2025 period, increasing by +1% year-on-year and outperforming the overall market which contracted by -1.54%. A key factor was continued solid demand for Toyota and Lexus electrified vehicles which expanded by +6% year-on-year and now represent 77% of TME’s total sales mix. Toyota maintained its position as the 2nd best-selling passenger car brand increasing sales by +1% and Lexus grew sales by +7% gaining a 2.5% share of the premium car market. Toyota Professional, TME’s light commercial vehicle brand, expanded sales by +12% year-on-year. Sales of Toyota and Lexus battery electric vehicles grew by +42% year-on-year, while plug-in hybrid volume grew by +186% and full hybrids by +2% in the same period.
Despite various headwinds in the market, we are encouraged that consumer demand remains solid for the Toyota and Lexus range of electrified vehicles. It’s testament to our product power offering a broad line-up of zero and low-emission electrified product. Our multi-pathway approach, in pursuit of our carbon neutrality goals, has enabled us to consistently meet customer requirements across the region.
Brands and model performance
Toyota sold 591,115 vehicles between January-June retaining the position of 2nd best selling passenger car brand in Europe. The brand’s top sellers included the Yaris range, Corolla range, Toyota C-HR, RAV4 and Aygo X. Toyota’s overall electrified sales mix is now at 76%, with volume increasing +6% year-on-year. Sales of battery electric vehicles were up +46% year-on-year at 27,773 vehicles. Plug-in hybrid sales increased +272% year-on-year to 42,200, the growth accelerated by strong demand for the new Toyota C-HR Plug-in Hybrid.
Lexus posted sales of 44,213, an increase of +7% year-on-year, outperforming the premium market in Europe, while sales of its electrified models increased +13% year-on-year. Across this period, Lexus maintained a market share of 2.5%. Lexus has a 100% electrified sales mix in West Europe and 95% across the entire region. Key performers are the compact Lexus LBX Hybrid and Lexus NX (available in plug-in hybrid and hybrid variants).
TME highlights January - June 2025:
- Total sales: 635,328 (+1.4% year-on-year)
- Total electrified sales: 491,197 (+6% year-on-year)
- Total electrified mix: West Europe: 80% - East Europe*: 58% - TTL: 77%
Toyota highlights January - June 2025:
- Toyota sales: 591,115 (+1.0% year-on-year)
- Top sellers: Yaris Cross (103,580); Yaris (90,549); Corolla range (78,920); Toyota C-HR (76,432); Aygo X (50,083); RAV4 (43,558)
- Total electrified sales: 449,374 (+6% year-on-year)
- Top electrified: Yaris Cross Hybrid (103,574); Yaris Hybrid (90,074); Toyota C-HR Hybrid/Plug-in Hybrid (76,432); Corolla Hybrid (64,812); RAV4 Hybrid/Plug-in Hybrid (43,024)
- Toyota Professional sales: 80,448 (+12.0% year-on-year)
- Electrified mix: West Europe: 79%, East Europe*: 59% - TTL: 76%
Lexus highlights January - June 2025:
- Total Lexus sales: 44,213 (+7% year-on-year)
- Top sellers: LBX Hybrid (14,757), NX (13,607); UX (4,703)
- Total electrified sales: 41,823 (+13% year-on-year)
- Top electrified: LBX Hybrid (14,757), NX Hybrid/Plug-in Hybrid (13,469);), UX Hybrid/BEV (4,703); RX Hybrid/Plug-in Hybrid (3,679)
- Electrified mix: West Europe: 100%, East Europe*:52% - TTL: 95%
Sales for January – June 2025 are listed below:
| TOTAL TOYOTA / LEXUS | 635,328 |
| TOYOTA | 591,115 |
| Aygo X | 50,083 |
| Yaris (inc. Yaris Hybrid) | 90,549 |
| Yaris Hybrid | 90,074 |
| Yaris Cross (inc. Hybrid) | 103,580 |
| Yaris Cross Hybrid | 103,574 |
| Corolla H/B & Touring Sports (inc. Hybrid) | 48,755 |
| Corolla H/B & Touring Sports Hybrid | 48,743 |
| Toyota C-HR (Hybrid & Plug-In Hybrid) | 76,432 |
| Toyota C-HR Hybrid | 54,027 |
| Toyota C-HR Plug-In Hybrid | 22,405 |
| Corolla SDN (inc. Hybrid) | 30,165 |
| Corolla SDN Hybrid | 16,069 |
| Corolla Cross Hybrid | 28,005 |
| Prius Plug-in Hybrid | 1,919 |
| Mirai FCEV | 233 |
| Camry (inc. Hybrid) | 6,457 |
| Camry Hybrid | 5,337 |
| GR Supra | 89 |
| GR86 | 10 |
| GR Yaris | 1,133 |
| RAV4 (inc. Hybrid & Plug-In Hybrid) | 43,558 |
| RAV4 Hybrid | 30,748 |
| RAV4 Plug-In Hybrid | 12,276 |
| bZ4X BEV | 18,724 |
| Highlander (inc. Hybrid) | 980 |
| Highlander Hybrid | 813 |
| Land Cruiser | 9,935 |
| Hilux | 25,712 |
| PROACE (inc PROACE BEV) | 18,611 |
| PROACE BEV (inc PROACE VERSO BEV) | 3,390 |
| PROACE CITY (inc PROACE CITY BEV) | 29,850 |
| PROACE CITY BEV (inc PROACE CITY VERSO BEV | 4,931 |
| PROACE MAX (inc PROACE MAX BEV) | 6,276 |
| PROACE MAX BEV | 728 |
| Other models | 59 |
| LEXUS | 44,213 |
| IS (inc. IS Hybrid) | 22 |
| ES (inc. ES Hybrid) | 2,144 |
| ES Hybrid | 2,108 |
| LS (inc. LS Hybrid) | 43 |
| LS Hybrid | 43 |
| NX (inc. NX Hybrid & NX Plug-In Hybrid) | 13,607 |
| NX Hybrid | 6,271 |
| NX Plug-In Hybrid | 7,198 |
| UX (inc. UX Hybrid & BEV) | 4,703 |
| UX Hybrid | 3,750 |
| UX BEV | 953 |
| RX (inc. RX Hybrid & Plug-In Hybrid) | 4,229 |
| RX Hybrid | 1,686 |
| RX Plug-In Hybrid | 1,993 |
| LBX Hybrid | 14,757 |
| RZ BEV | 2,521 |
| LM Hybrid | 543 |
| RC (inc. RC Hybrid) | 1 |
| LC (inc. LC Hybrid) | 4 |
| LC Hybrid | 2 |
| GX | 406 |
| LX | 1,233 |
(1) European sales excluding Russia.
(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.
*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 26,000 people and has invested over EUR 12 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 14.7 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries , Israel, Turkey and other Eastern European countries). In 2024, TME sold 1,217,132 vehicles in Europe for a 7.1% market share. For more information, visit www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.