Toyota Motor Europe outperforms the market with all-time record sales of 930,452 vehicles across first 9 months

Brussels, 20^th October 2025 – Toyota Motor Europe ₍₂₎ (TME) sold a record 930,452 vehicles across January – September 2025 period, increasing by 2% year-on-year. Both Toyota and Lexus brands experienced record sales over this period. Toyota maintained its position as 2^nd best-selling brand in Europe. Overall, TME’s sales of electrified vehicles increased by 5% representing 77% of the total sales mix. While hybrid electric vehicles continue to be the main volume driver, sales of battery electric vehicles grew by 41% and plug-in hybrids increased by 209%.

Brands and model performance

Toyota sold 865,401 vehicles between January-September retaining the position of 2nd best selling  brand in Europe. Yaris Cross was best selling car in the B-SUV segment with 11% share.  The brand’s top sellers also included the Yaris range, Corolla range, Toyota C-HR, RAV4 and Aygo X. TME’s overall electrified sales mix is now at 76%, with volume increasing +5% year-on-year. Sales of battery electric vehicles were up +46% year-on-year at 39,098 vehicles while plug-in hybrid sales increased +100% year-on-year to 56,671,  accelerated by strong demand for the new Toyota C-HR Plug-in Hybrid.

Toyota Professional continued to grow volume with 117,410 vehicles sold in the first nine months, an increase of 21% year-on-year. Strong demand for Hilux fueled growth of 20% year-on-year with 36,652 vehicles sold. The Proace Family range of commercial vans with the addition of PROACE Max in the Heavy Duty Segment, also experienced 21% volume growth year-on-year, with strong demand its battery electric versions.

Lexus posted record sales of 65,051 an increase of +2% year-on-year, while sales of its electrified models increased +7% year-on-year. Lexus has a 100% electrified sales mix in West Europe and 94% across the entire region. Key performers are the compact Lexus LBX Hybrid which increased sales by +31% year-on-year and Lexus NX (available in plug-in hybrid and hybrid variants).

TME highlights January - September 2025:

• Total sales: 930,452 (+2% year-on-year)
• Total electrified sales: 716,990 (+5% year-on-year)
• Total electrified mix: West Europe: 80% - East Europe*: 58% - TTL: 77%

Toyota highlights January - September 2025:

• Toyota sales: 865,401 (+2.0% year-on-year)
• Top sellers: Yaris Cross (151,494); Yaris (129,085); Corolla range (116,406); Toyota C-HR (109,143); Aygo X (76,057); RAV4 (68,799)
• Total electrified sales: 655,556 (+5% year-on-year)
• Top electrified: Yaris Cross Hybrid (151,488); Yaris Hybrid (128,603); Toyota C-HR Hybrid/Plug-in Hybrid (109,143); Corolla Hybrid (66,316); RAV4 Hybrid/Plug-in Hybrid (67,724)
• Toyota Professional  sales: 117,410 (+20% year-on-year)
• Electrified mix: West Europe: 78%, East Europe*: 59% - TTL: 76%

Lexus highlights January - September 2025:

• Total Lexus sales: 65,051 (+2% year-on-year)
• Top sellers: LBX Hybrid (21,162),  NX (19,336); UX (7,067)
• Total electrified sales: 61,434 (+7% year-on-year)
• Top electrified: LBX Hybrid (21,162), NX Hybrid/Plug-in Hybrid (19,103), UX Hybrid/BEV (7,067); RX Hybrid/Plug-in Hybrid (6,064)
• Electrified mix: West Europe: 100%, East Europe*:51% - TTL: 94%

Sales for January – September 2025 are listed below:

(1) European sales excluding Russia.

(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.