Toyota Motor Europe posts a record first half year sales of 626,572 vehicles

Brussels, 19 July 2024 – Toyota Motor Europe ⁽²⁾ (TME) sold 626,572 Toyota and Lexus vehicles in the first six months of 2024, an increase of +9% year-on-year. The Toyota brand maintained its position as 2nd best-selling passenger car brand with sales growth of +9% year-on-year, and Lexus maintained its position as one of Europe’s fastest growing premium brands with sales growth of +21%. Toyota Professional, TME’s light commercial vehicle brand, also increased sales by +10% year-on-year. TME’s year-on-year sales of electrified vehicles increased with full-electric sales up +34%, plug-in hybrids up +38% and hybrids up +11%. The total electrified sales mix has now reached 74% of all Toyota and Lexus vehicles sold in Europe.

Brands and model performance

Toyota sold 585,321 vehicles in H1 2024, an increase of +9% year-on-year. The brand’s top sellers included the Yaris range, Corolla range and the new Toyota C-HR. Toyota’s overall electrified sales mix was 73%, with volume  increasing +9% year-on-year. Sales of battery electric vehicles in the first half were up +24%year-on-year at 19,038 vehicles.

Lexus continued its rapid growth of the past year with sales of 41,251 vehicles in the first six months up +21% year-on-year. The premium brand’s electrified sales mix is 90% in Europe, rising to 99% in West Europe. Lexus NX performed well with sales up +13%, the brand’s overall volume was boosted by the introduction of the all-new luxury compact, Lexus LBX.

Toyota Professional sales increased to 72,012 vehicles in Jan-June 2024, an increase of +10% year-on-year. Proace City small vans sales increased by +28% to 29,857 vehicles year-on-year.

TME highlights January - June 2024:

• Total sales: 626,572 (+9% year-on-year)
• Total electrified sales: 461,911 (+12% year-on-year)
• Total electrified mix: West Europe: 77% - East Europe*: 54% - TTL: 74%

Toyota highlights January - June 2024:

• Toyota sales: 585,321 (+9% year-on-year)
• Top sellers: Yaris Cross (103,657); Yaris (93,587); Corolla range (87,820); Toyota C-HR (62,513); Aygo X (52,645); RAV4 (52,171)
• Total electrified sales: 424,812 (+9% year-on-year)
• Top electrified: Yaris Cross Hybrid (98,807); Yaris Hybrid (83,772); Corolla Hybrid (75,231); Toyota C-HR Hybrid (57,619); RAV4 Hybrid/Plug-in Hybrid (49,889)
• Toyota Professional  sales: 72,012 (+10% year-on-year)
• Electrified mix: West Europe: 75%, East Europe*: 56% - TTL: 73%

Lexus highlights January - June 2024:

• Total Lexus sales: 41,251 (+21% year-on-year)
• Top sellers: NX (13,341); RX (7,018): UX (5,349)
• Total electrified sales: 37,099 (+27% year-on-year)
• Top electrified: NX Hybrid/Plug-in Hybrid (12,942); UX Hybrid/EV (5,200); RX Hybrid/Plug-in Hybrid (5,371)
• Electrified mix: West Europe: 99%, East Europe*:38% - TTL: 90%

Sales for January – June 2024 is listed below:

⁽¹⁾ European sales excluding Russia.

⁽²⁾ Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.

*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.