Toyota Motor Europe posts all-time record sales of 1,229,000 vehicles in 2025
- Toyota Motor Europe (TME) sales in Europe(1) for 2025 increased by 12,000 vehicles
- TME sold a record 948,042 electrified vehicles, volume up 5% year-on-year, representing 77% of the total sales mix
- Toyota retained its position as 2nd best-selling passenger car brand for 5th consecutive year with all-time record sales of 1,143,963 vehicles
- Toyota Professional sales expanded by +19% year-on-year with record sales of 158,270 vehicles and record market share of 6.7%
- Lexus posted sales of 85,075 vehicles, with Lexus LBX volume up 19% year-on-year
Brussels, 14th January 2026 – Toyota Motor Europe (TME) (2) sold a record 1,229,038 Toyota and Lexus vehicles in 2025. TME’s mix of electrified vehicles grew to 77%, an increase of 5% with sales of battery electric vehicle sales up 46%, plug-in hybrids up 76% and hybrids up 3%. Toyota Professional’s range of commercial vehicles also achieved an all-time sales record of 158,270 vehicles, an increase of 19% year-on-year.
We are very proud to deliver another strong sales performance in Europe during 2025, which is testament to our multi-pathway approach. We have continued to introduce new, exciting models to our line-up including among them, the Aygo X Hybrid and new RAV4 and zero tailpipe emission(3) battery electric Toyota C-HR+ and Urban Cruiser, with more new products coming in 2026.
Brands and model performance
Toyota sold 1,143,963 vehicles between January – December 2025 retaining the position of 2nd best selling passenger car brand in Europe. Yaris Cross was best selling car in the B-SUV segment with 11% share. The brand’s top sellers also included the Yaris range, Corolla range, Toyota C-HR, RAV4 and Aygo X. Toyota’s overall electrified sales mix is now at 76%, with volume increasing 5% year-on-year. Sales of battery electric vehicles were up +53% year-on-year at 51,919 vehicles while plug-in hybrid sales increased 91% year-on-year to 71,845, accelerated by strong demand for the new Toyota C-HR Plug-in Hybrid.
Toyota Professional continued to grow volume with 158,270 vehicles sold across 2025, an increase of 19% year-on-year. Strong demand for Hilux fueled growth of 20% year-on-year with 46,101 vehicles sold. The Proace Family range of commercial vans with the addition of PROACE Max in the Heavy Duty Segment, also experienced 19% volume growth year-on-year, with strong demand its battery electric versions.
Lexus posted sales of 85,075 for 2025. Lexus has a 100% electrified sales mix in West Europe and 94% across the entire region. Key performers are the compact Lexus LBX Hybrid which increased sales by 19% year-on-year and Lexus NX (available in plug-in hybrid and hybrid variants).
TME highlights January – December 2025:
- Total sales: 1,229,038 (+1% year-on-year)
- Total electrified sales: 948,042 (+5% year-on-year)
- Total electrified mix: West Europe: 80% - East Europe*: 59% - TTL: 77%
Toyota highlights January - December 2025:
- Toyota sales: 1,143,963 (+1.0% year-on-year)
- Top sellers: Yaris Cross (200,477); Yaris (167,019); Corolla range (155,643); Toyota C-HR (143,166); Aygo X (98,838); RAV4 (91,277)
- Total electrified sales:868,080 (+5% year-on-year)
- Top electrified: Yaris Cross Hybrid (200,471); Yaris Hybrid (166,535); Toyota C-HR Hybrid/Plug-in Hybrid (143,166); Corolla Hybrid (128,544); RAV4 Hybrid/Plug-in Hybrid (89,420)
- Toyota Professional sales: 158,270 (+19% year-on-year)
- Electrified mix: West Europe: 78%, East Europe*: 60% - TTL: 76%
Lexus highlights January - December 2025:
- Total Lexus sales: 85,075 (-3.5% year-on-year)
- Top sellers: LBX Hybrid (27,447), NX (25,041); UX (9,242)
- Total electrified sales: 79,962 (0% year-on-year)
- Top electrified: LBX Hybrid (27,447), NX Hybrid/Plug-in Hybrid (24,739), UX Hybrid/BEV (9,242); RX Hybrid/Plug-in Hybrid (8,260)
- Electrified mix: West Europe: 100%, East Europe*:49% - TTL: 94%
Sales for January – December 2025 are listed below:
TOTAL TOYOTA / LEXUS | 1,229,038 |
| TOYOTA | 1,143,963 |
| Aygo X | 98,838 |
| Yaris (inc. Hybrid) | 167,019 |
| Yaris Hybrid | 166,535 |
| Yaris Cross (inc. Hybrid) | 200,477 |
| Yaris Cross Hybrid | 200,471 |
| Urban Cruiser BEV | 493 |
| Corolla H/B & Touring Sports (inc. Hybrid) | 93,323 |
| Corolla H/B & Touring Sports Hybrid | 93,306 |
| Corolla SDN (inc. Hybrid) | 62,320 |
| Corolla SDN Hybrid | 35,238 |
| Corolla Cross Hybrid | 58,035 |
| Toyota C-HR (Hybrid & Plug-In Hybrid) | 143,166 |
| Toyota C-HR Hybrid | 103,619 |
| Toyota C-HR Plug-In Hybrid | 39,547 |
| Prius Plug-in Hybrid | 3,060 |
| Mirai FCEV | 586 |
| Camry (inc. Hybrid) | 13,190 |
| Camry Hybrid | 9,725 |
| GR Supra | 204 |
| GR86 | 10 |
| GR Yaris | 1,787 |
| RAV4 (inc. Hybrid & Plug-In Hybrid) | 91,277 |
| RAV4 Hybrid | 60,182 |
| RAV4 Plug-In Hybrid | 29,238 |
| bZ4X BEV | 27,191 |
| Highlander (inc. Hybrid) | 1,757 |
| Highlander Hybrid | 1,414 |
| Land Cruiser | 20,534 |
| Hilux | 46,101 |
| PROACE (inc. PROACE BEV) | 35,811 |
| PROACE BEV (inc. PROACE VERSO BEV) | 8,349 |
| PROACE CITY (inc. PROACE CITY BEV) | 60,793 |
| PROACE CITY BEV (inc. PROACE CITY VERSO BEV) | 12,985 |
| PROACE MAX (inc. PROACE MAX BEV) | 15,565 |
| PROACE MAX BEV | 2,901 |
| Other models | 2,426 |
| LEXUS | 85,075 |
| IS (inc. IS Hybrid) | 38 |
| ES (inc. ES Hybrid) | 4,835 |
| ES Hybrid | 4,745 |
| LS Hybrid | 83 |
| NX (inc. NX Hybrid & NX Plug-In Hybrid) | 25,041 |
| NX Hybrid | 10,870 |
| NX Plug-In Hybrid | 13,869 |
| UX (inc. UX Hybrid & Plug-In Hybrid) | 9,242 |
| UX Hybrid | 7,509 |
| UX BEV | 1,733 |
| RX (inc. RX Hybrid & Plug-In Hybrid) | 9,564 |
| RX Hybrid | 3,547 |
| RX Plug-In Hybrid | 4,713 |
| LBX Hybrid | 27,447 |
| RZ BEV | 4,440 |
| LM Hybrid | 1,006 |
| RC (inc. RC Hybrid) | 1 |
| LC (inc. LC Hybrid) | 4 |
| GX | 779 |
| LX | 2,595 |
(1) European sales excluding Russia.
(2) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan). NB TME discontinued sales in Russia in 2022.
(3) Emissions may be associated with other aspects of the car’s life cycle (including its manufacture, maintenance, end-of-life), from the production of electricity and from day-to-day usage, such as abrasion of tyres and brakes.
*East Europe includes Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 26,000 people and has invested over EUR 12 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 14.7 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries , Israel, Turkey and other Eastern European countries). In 2024, TME sold 1,217,132 vehicles in Europe for a 7.1% market share. For more information, visit www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”. In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe. A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.